RIM has found itself the butt of BlackBerry jokes, after a superhero infographic promotion was mistaken for a new advertising campaign. "The Bold Team" was presented as how RIM would "be bold in 2012", a quartet of personalities - "achiever", "adventurer" "advocate" and "authentic" - each representing an aspect of how the company hoped its BlackBerry handsets would be perceived. Unfortunately, the actual perception was one of bemusement.
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