It's been around a long time. The Microsoft-Apple war. People on both sides of the fence argue until they're foaming at the mouth about "who is better." The media has even poked fun at it but Apple has full on embraced it with the Mac and PC Guys in commercials. That being said, these CEO icons are no longer really at war, and even though Microsoft still pushes more units each year, Apple is the clear winner.
As much as I hate to admit it, Steve Jobs is the jock. He's the cocky guy that knows he's the best and most of the time, he's right. Bill Gates is the nerdy type with a chip on his shoulder. He knows he's smart and he wants to let you know too. Both guys lack social decorum, but one comes out on top as the victor time and time again, and that's Steve Jobs.