The rumors over the last several months have been swirling that Apple is hard at work on its first actual TV set. In rumors the TV set has been called the Apple ITV and simply the Apple TV. We still don't know what the official name will be, or even that Apple is actually working on the product. However, as with many Apple rumors, there is a good chance, the product is in the works. Best Buy has been running a consumer survey that pops up on its website for some viewers asking specifically about an Apple HDTV.