With all the buzz around the iPad and the slew of tablet designs we expect to see at CeBIT this year, it is clear that there is a looming battle if not an all-out war brewing for this new category of devices. The question, however, is where tablets fit into the overall consumer market. I believe that there certainly is a market and a fit for these devices in consumers’ lives. I also believe that there are particular elements of computing that will be better on a tablet form factor then on a mobile device or a PC. For example, watching movies on a device more portable and with better battery life than a notebook certainly has value. The web in portrait mode definitely makes many web sites feel more consumable, particular ones that require a lot of scrolling like news sites. But one of the primary opportunities for the tablet that I think will shine lies with the publishing industry.