With the KIN
entering the market, HP's acquisition of Palm, and a number of other industry events, I have been asked quite a bit about Microsoft's chances of success with Windows Phone 7
. Microsoft is losing traction in this market rapidly and is in desperate need of strategy that will keep their operating system competitive in a market dominated by RIM, Apple, and Google. If you look at the numbers released by Gartner toward the end of last year projecting mobile OS market share, they projected in 2012 Microsoft to rank 4th on the list with just over 12% of the smartphone OS market share. 12% of the market is not bad and would come out to roughly 70 million devices in that year. That being said, I can't imagine Microsoft being content with 4th place. So what do they need to do to be successful in a fragmented smartphone OS landscape in which we expect some consolidation to happen in the next few years?