Beats Music

Time for iWatch: Apple’s Beats

Time for iWatch: Apple’s Beats

The company that created the iPhone is no stranger to fashion. They’ve taken cues from - and given cues to - the fashion industry for years, for everything from product presentation to in-store packaging. Even an Apple Store bag is considered a fashion accessory in malls. But Apple is about to take a much more clear step in to this industry very, very soon.

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Apple and Beats: layoffs loom large

Apple and Beats: layoffs loom large

Now that Apple and Beats are officially one and the same, some confusion has abounded about where Beats employees might end up. Previous reports suggested many (read: most) Beats employees would be let go, as their jobs were redundant with Apple. Subsequent reports placed the number of affected employees much lower, and the latest news points to zero firings -- for now.

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Beats Music CEO said to head up iTunes Radio in transition

Beats Music CEO said to head up iTunes Radio in transition

Now that Apple has officially welcomed (most of) the Beats team to Cupertino, we should start hearing how they’ll incorporate who they’re keeping into the mix. The latest report hints that Beats Music CEO Ian Rogers will take over iTunes Radio for Apple. He will still run Beats Music, though, suggesting a merger of the services is incoming.

 

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Apple Beats buy final: compared to birth of iPhone

Apple Beats buy final: compared to birth of iPhone

It would appear that Apple’s acquisition of Beats by Dre, aka Beats Electronics, aka Beats Music, has been finalized. With it comes a message from Beats, likely written by a top wordsmith from Apple. It sounds that way, anyway, bringing on words that deem Beats headphones worthy of sitting alongside the iPod, iPad, and iPhone as Apple’s key "instruments."

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Apple advertisements may soon look like Beats

Apple advertisements may soon look like Beats

While Apple has worked with creative agency TBWA Media Labs for decades, this week it’s suggested that they may be ready to move on. With Beats under their wing, Apple is said to be pushing for a new direction in the audiovisual elements they present to the public in the form of advertisements and billboards and everything in-between. "Shortlist" is the word, and one of the list members appears to be Beats CEO Jimmy Iovine.

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Spurs joined by Jay Z and Beats Music in remix campaign

Spurs joined by Jay Z and Beats Music in remix campaign

Facing off against the Miami Heat this week were the San Antonio Spurs, finding victory in five games to take the NBA championship. Viewers of the program on ESPN will have seen a brand new video spot from [soon to be owned by Apple] Beats Music. This spot was a small teaser for already-released Beats-sponsored film "Game Before The Game", also included below.

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