There was, of course, a huge writing on the wall that clearly said "Apple Music". But remaining holdouts of the Beats brand who had hoped that Apple would continue running the service for a while longer will likely feel suddenly homeless. That is, unless they migrate to Apple's single home for music subscription. Starting November 30, Beats Music will cease to exist and paid subscriptions will be automatically closed. Existing users are encouraged to move over their picks and preferences to Apple Music while there's still time.