Beats Music has temporarily frozen sign-ups to its Spotify-rivaling streaming service, blaming high demand for the shutters slamming down on new users getting access. "Our priority is to give everyone a great experience" Beats Music said in an email to those who had pre-registered usernames, promising an extra week of trial access for anyone who signs up this week when the service re-opens.
When you open Beats Music - after you've signed up or signed in - you're not going to find a playlist of music you've listened to a thousand times before. Beats Music is a system that's pushed to create a music-driven experience. Instead of being just a conduit through which music is served, Beats Music makes a real effort to be a real bartender of the drinks that are musical tracks. Beats Music is not an MP3 player, it's a virtual DJ.
Beats Music, the much-anticipated Spotify rival from makers of the fashionable headphone brand, will launch on January 21st in the US, offering curated playlists delivered multiple times a day, ad-hoc track selection based on environment and mood, and over 20m tracks from major and independent labels. The service, created by Beats Electronics' Jimmy Iovine along with Dr. Dre, Luke Wood, Trent Reznor, and Ian Rogers, will attempt to address one of the big, lingering issues facing existing streaming providers: the problem of choice-overload and not being able to pick between the hundreds of thousands of albums on offer.
If there's one method for firing up interest in a service early that's bound to work, it's sending out an open invite for users to register their username early. That's what the folks at Beats Music are doing this week with their upcoming streaming music service, readied for January of 2014, coming up today with username registrations in a wild west fashion.