Beats Music

Apple advertisements may soon look like Beats

Apple advertisements may soon look like Beats

While Apple has worked with creative agency TBWA Media Labs for decades, this week it’s suggested that they may be ready to move on. With Beats under their wing, Apple is said to be pushing for a new direction in the audiovisual elements they present to the public in the form of advertisements and billboards and everything in-between. "Shortlist" is the word, and one of the list members appears to be Beats CEO Jimmy Iovine.

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Spurs joined by Jay Z and Beats Music in remix campaign

Spurs joined by Jay Z and Beats Music in remix campaign

Facing off against the Miami Heat this week were the San Antonio Spurs, finding victory in five games to take the NBA championship. Viewers of the program on ESPN will have seen a brand new video spot from [soon to be owned by Apple] Beats Music. This spot was a small teaser for already-released Beats-sponsored film "Game Before The Game", also included below.

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Beats by Dre Powerbeats2 Wireless cut headphones cord

Beats by Dre Powerbeats2 Wireless cut headphones cord

Beats by Dre has revealed its first set of wireless earphones, the Powerbeats2 Wireless, hooking up to your iPhone or another source via Bluetooth, and promising up to six hours of solid playback. Intended for athletes, according to the company, though arguably more likely to be picked up by the fashion crowd that has embraced Beats headphones, the new wireless earbuds are sweat and water resistant.

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Google tipped to acquire Songza for music curation

Google tipped to acquire Songza for music curation

In the wake of Apple’s purchase of Beats by Dre, Google has been tipped to be in talks to acquire the music streaming service Songza. While Google already has a streaming music service in its Google Play Music library and delivery system, the company may be looking for a way to compete with Apple’s oncoming integration of Beats Music curation into their music delivery system(s). Songza may be the answer Google needs.

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Dr Dre speaks with Apple onstage at WWDC 2014

Dr Dre speaks with Apple onstage at WWDC 2014

Today in a demonstration of how OS X Yosemite was able to use an iPhone as a relay to make phone calls, Apple made a call to Dr. Dre. His phone number - almost certainly a single-use number - called up Dre on stage. "Hey how you doing, this is Dre," said Dre, "I'm glad you called. I heard Tim gets in early — what time should I show up for work."

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Apple grants Beats reprieve to Android, Windows Phone and HP

Apple grants Beats reprieve to Android, Windows Phone and HP

Beats Music will continue to be available for Android and Windows Phone devices even after Apple completes its Beats purchase, it's been confirmed, while HP will get a grace period to continue baking the audio tech into its products. While there had been speculation that Apple's Beats buy was predominantly motivated by wanting to grab Beats Music, and that it would make the service an exclusive for iPhone and iPad users only, Apple's Eddy Cue denied that would be the case.

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Apple Beats: The Next Episode

Apple Beats: The Next Episode

The acquisition of Beats by Apple was not about shutting down a rival company, nor was it about grabbing patents. Apple didn’t intent on purchasing Beats because they wanted good designers or because they didn’t already have good enough headphones themselves. Instead, this purchase was the first in Apple’s public transformation into a company that isn’t forced to retain its excellence by strict regulation of hardware and software. Now begins Apple’s diversification.

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Apple’s acquisition of Beats confirmed for $3 billion

Apple’s acquisition of Beats confirmed for $3 billion

In an attempt to get a “headstart”, Apple CEO Tim Cook has confirmed the company is purchasing Beats. He also says Apple will spend $3 billion for Beats, the largest acquisition ever for Apple. This ends weeks of speculation, giving us the answers we’ve been so curious to know.

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