Beats Electronics

Apple didn’t just license Beats earbuds

Apple didn’t just license Beats earbuds

It would appear - at first glance - that the next line of Beats by Dr. Dre have been revealed in Space Gray, Gold, and Silver, replicating the most recent color schemes of the iPhone 5s. Instead, these "upbeats se" earbuds are only out-of-stock on the Beats by Dre website instead of newly released.

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Apple’s Beats buy about Music, not headphones

Apple’s Beats buy about Music, not headphones

Apple acquiring Beats is not about design. Apple did not acquire Beats for their design prowess, as the Beats group does not design the physical elements of their own products - Ammunition Group* does. Instead, Apple will have acquired Beats for its inroads to music, one way or the other. It is possible, if this deal is done, that Apple will have made a bad decision.

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Apple $3.2bn Beats buy apparently confirmed by Dr. Dre

Apple $3.2bn Beats buy apparently confirmed by Dr. Dre

As ways of announcing a $3.2bn acquisition go, popping drinks in the studio with Dr. Dre as he declares himself "the first billionaire in hip-hop" over the deal to sell Beats to Apple is one of the most memorable. In a video posted by actor Tyrese Gibson to his Instagram account, the rapper and producer behind Beats Audio seemingly confirms the sale to the iPhone maker, along with suggesting that the Forbes rich list probably now needs updating.

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Fiat 500L Beats Edition puts Dr. Dre in your dash

Fiat 500L Beats Edition puts Dr. Dre in your dash

If you thought you were cool because you had Beats headphones, think again; now you need a new set of car keys. Fiat has revealed the 500L Beats Edition, a special version of its larger city car, complete with a stereo developed, tuned, and calibrated by Dr. Dre and Jimmy Iovine as well as a new paint job complete with red and chrome trim.

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Beats Music Review

Beats Music Review

When you open Beats Music - after you've signed up or signed in - you're not going to find a playlist of music you've listened to a thousand times before. Beats Music is a system that's pushed to create a music-driven experience. Instead of being just a conduit through which music is served, Beats Music makes a real effort to be a real bartender of the drinks that are musical tracks. Beats Music is not an MP3 player, it's a virtual DJ.

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Beats Music powers up human-curated streaming Jan 21st

Beats Music powers up human-curated streaming Jan 21st

Beats Music, the much-anticipated Spotify rival from makers of the fashionable headphone brand, will launch on January 21st in the US, offering curated playlists delivered multiple times a day, ad-hoc track selection based on environment and mood, and over 20m tracks from major and independent labels. The service, created by Beats Electronics' Jimmy Iovine along with Dr. Dre, Luke Wood, Trent Reznor, and Ian Rogers, will attempt to address one of the big, lingering issues facing existing streaming providers: the problem of choice-overload and not being able to pick between the hundreds of thousands of albums on offer.

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