Beats Electronics

Apple’s acquisition of Beats confirmed for $3 billion

Apple’s acquisition of Beats confirmed for $3 billion

In an attempt to get a “headstart”, Apple CEO Tim Cook has confirmed the company is purchasing Beats. He also says Apple will spend $3 billion for Beats, the largest acquisition ever for Apple. This ends weeks of speculation, giving us the answers we’ve been so curious to know.

Apple rumored to have reduced offer for Beats

Apple rumored to have reduced offer for Beats

All the fanfare over Apple buying Beats, and it turns out Apple wasn’t even done researching the company when we first heard of it. A new report from the New York Post suggests Apple was still doing their due diligence when news of the proposed acquisition leaked. The report also suggests Apple has reduced their offer for Beats on the back of poor streaming subscriber numbers.

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Apple/Beats deal said slowed by money, power, and respect

Apple/Beats deal said slowed by money, power, and respect

The Apple deal to acquire Beats, which was supposed to have happened weeks ago, has dragged out far too long. If a deal were to be made, we expect it would have been done by now, but a new report suggests there are some visceral hang-ups keeping it at bay. Most notably, the three tenets of any business dealing: money, power, and respect.

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Leak shows Beats Music is struggling, pays artists little

Leak shows Beats Music is struggling, pays artists little

Beats Music, the nascent streaming offering from Dr. Dre’s (mostly) hardware company, may not be off to the smashing success some had hoped for. A new leak suggests the service has just under 111,000 accounts, and pays artists an insulting amount per play. Conversely, the record label gets a bulk of the revenue from actual playback, which subscribers are said to be doing at an alarming rate.

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Apple didn’t just license Beats earbuds

Apple didn’t just license Beats earbuds

It would appear - at first glance - that the next line of Beats by Dr. Dre have been revealed in Space Gray, Gold, and Silver, replicating the most recent color schemes of the iPhone 5s. Instead, these "upbeats se" earbuds are only out-of-stock on the Beats by Dre website instead of newly released.

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Apple’s Beats buy about Music, not headphones

Apple’s Beats buy about Music, not headphones

Apple acquiring Beats is not about design. Apple did not acquire Beats for their design prowess, as the Beats group does not design the physical elements of their own products - Ammunition Group* does. Instead, Apple will have acquired Beats for its inroads to music, one way or the other. It is possible, if this deal is done, that Apple will have made a bad decision.

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Apple $3.2bn Beats buy apparently confirmed by Dr. Dre

Apple $3.2bn Beats buy apparently confirmed by Dr. Dre

As ways of announcing a $3.2bn acquisition go, popping drinks in the studio with Dr. Dre as he declares himself "the first billionaire in hip-hop" over the deal to sell Beats to Apple is one of the most memorable. In a video posted by actor Tyrese Gibson to his Instagram account, the rapper and producer behind Beats Audio seemingly confirms the sale to the iPhone maker, along with suggesting that the Forbes rich list probably now needs updating.

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