Beats Electronics

Apple Store no longer carries Bose products

Apple Store no longer carries Bose products

A lot has been speculated on regarding Apple’s relationship with third-party entities lately, as both Bose and Fitbit have reportedly come under fire as having offended Apple’s sensibilities. In Fitbit’s case, it seems to be their resistance to support HealthKit that allegedly has them on the edge of being removed from the Apple Store. Bose and the NFL have a partnership that saw athletes being fined for wearing Beats headphones. Suddenly, a search for Bose headphones in the Apple Store brings up no products.

Continue Reading

NFL quarterback Kaepernick fined $10k after wearing Beats headphones on camera

NFL quarterback Kaepernick fined $10k after wearing Beats headphones on camera

Colin Kaepernick, the quarterback for the San Francisco 49ers, has become the first NFL player to be punished for wearing Beats headphones following last week's policy change by the league banning all non-Bose headphones. Due to an exclusive sponsorship deal with Bose, the NFL prohibits players and coaches from appearing in any competitors' headphones during interviews, both during games and off-season training, as well as for 90 minutes after a game ends.

Continue Reading

Bose, Apple end patent squabble over Beats

Bose, Apple end patent squabble over Beats

Bose has settled a patent dispute against Apple-owned Beats. The suit alleged that Beats was using Bose noise-canceling technology in their headsets, but had no permission to do so, and was not licensing the tech from Bose. Bose was also seeking an import ban on all Beats products. Apple and Bose made a joint filing in a Delaware court acknowledging the settlement, and asked that the US International Trade commission end their investigation. Case closed, except for that pesky rumor about Apple Stores.

Continue Reading

Apple may pull Bose products from stores soon

Apple may pull Bose products from stores soon

If you’ve not been keeping up with the world of sports, there’s some shady business going on in the NFL. The league has a new sponsor in Bose, which isn’t at all bad. The problem is the league is fining players for using non-Bose headphones, should they be photographed with them on. Adding a layer of complexity to the issue is that players tend to prefer Beats headphones, which is an Apple product. Now it seems Apple may be striking back, removing Bose products from stores.

Continue Reading

No more Beats: NFL players forbidden to wear the headphones on camera after Bose deal

No more Beats: NFL players forbidden to wear the headphones on camera after Bose deal

The appearance of the Beats By Dre line of headphones on professional athletes is easily one of the top reasons the brand has become so recognizable in the last few years, and becoming the leader the of the so-called "premium headphone" market. While a number of professional athletes have direct sponsorship contracts with the Apple-owned Beats, don't expect to see them of the heads of NFL players any longer, as a new marketing deal with Bose prevents the rival headphones from appearing on camera.

Continue Reading

Apple and Beats: layoffs loom large

Apple and Beats: layoffs loom large

Now that Apple and Beats are officially one and the same, some confusion has abounded about where Beats employees might end up. Previous reports suggested many (read: most) Beats employees would be let go, as their jobs were redundant with Apple. Subsequent reports placed the number of affected employees much lower, and the latest news points to zero firings -- for now.

Continue Reading

Apple Beats buy final: compared to birth of iPhone

Apple Beats buy final: compared to birth of iPhone

It would appear that Apple’s acquisition of Beats by Dre, aka Beats Electronics, aka Beats Music, has been finalized. With it comes a message from Beats, likely written by a top wordsmith from Apple. It sounds that way, anyway, bringing on words that deem Beats headphones worthy of sitting alongside the iPod, iPad, and iPhone as Apple’s key "instruments."

Continue Reading

Apple advertisements may soon look like Beats

Apple advertisements may soon look like Beats

While Apple has worked with creative agency TBWA Media Labs for decades, this week it’s suggested that they may be ready to move on. With Beats under their wing, Apple is said to be pushing for a new direction in the audiovisual elements they present to the public in the form of advertisements and billboards and everything in-between. "Shortlist" is the word, and one of the list members appears to be Beats CEO Jimmy Iovine.

Continue Reading

Spurs joined by Jay Z and Beats Music in remix campaign

Spurs joined by Jay Z and Beats Music in remix campaign

Facing off against the Miami Heat this week were the San Antonio Spurs, finding victory in five games to take the NBA championship. Viewers of the program on ESPN will have seen a brand new video spot from [soon to be owned by Apple] Beats Music. This spot was a small teaser for already-released Beats-sponsored film "Game Before The Game", also included below.

Continue Reading

1 2 3 4 5 6