Beats Electronics

Beats by Dre begins sharing product instruction videos on Twitter

Beats by Dre begins sharing product instruction videos on Twitter

The hardware division of Apple's Beats by Dre has begun posting videos of its headphone products on Twitter. These aren't your typical ads or commercials, but rather instructional videos that introduce the product's features and show how they work. To that end, these videos aren't even shared on Apple or Beats' standard Twitter accounts, instead appearing on the Beats customer support account. The first video appeared on Monday of this week, as was for the Powerbeats2 Wireless headphones.

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Apple’s new 2015 Back to School offer: free Beats headphones with Mac purchase

Apple’s new 2015 Back to School offer: free Beats headphones with Mac purchase

While many have been left wondering what happened to Apple's annual Back to School promotion, last week retail chief Angela Ahrendts promised an update, and here it is: Those who qualify for the education pricing discount and buy an eligible Mac will get a free pair of the Beats Solo2 headphones. Unfortunately for potential iPad customers, no part of the promo applies to tablet purchases, unlike the last few years. The offer is not yet highlighted on Apple's website, but begins today, July 23rd in retail stores, and on August 6th on the online store.

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Apple Music released with iOS 8.4

Apple Music released with iOS 8.4

This morning an updated version of iOS was release for iPhone and iPad, bringing on Apple Music for the masses. Apple Music is being released with 24/7 global radio, what Apple describes as "a way for fans to connect with their favorite artists, and a streaming music service. This is all coming in a redesigned Music app. This release also includes improvements for a number of apps already included in the system. Owners of the newest several generations of iPhone and iPad can expect this software to be pushed to their device starting this afternoon.

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Monster says “bully” Apple used MFi as weapon

Monster says “bully” Apple used MFi as weapon

Monster has accused Apple of bullying, after the Cupertino firm rescinded the headphone manufacturer's license to make iPhone accessories. Apple inherited a lawsuit with Monster after buying Beats Electronics, which had been accused by Monster of shady dealing to cut CEO Noel Lee out of a share of the proceeds of that acquisition. With the lawsuit headed to courts, Monster now says Apple is playing hardball by cutting it out of the MFi program.

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Beats’ Powerbeats2 earphones now available in Apple Watch sport band colors

Beats’ Powerbeats2 earphones now available in Apple Watch sport band colors

Now that Apple has made the Beats Solo2 headphones available in its signature gold, space gray, and silver colors, it's making a similar move with the Powerbeats2. The wireless in-ear headphones now come in colors that match the sport bands of the Apple Watch: blue, pink, green, white, and black. The new colors are available starting this week at Apple's retail and online stores, but haven't yet reached other merchants. They still come priced at $200, the same as the original Powerbeats2 colors.

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Did Apple dash Dre’s dream of a Beats Sonos-rival?

Did Apple dash Dre’s dream of a Beats Sonos-rival?

Apple axed Beats' ambitions of a wireless home audio system to rival Sonos, insiders say, with the rumored project iced in the aftermath of the acquisition. Beats Electronics had been working on a speaker system which would upgrade its existing range from Bluetooth-alone to supporting multiroom synchronized playback over WiFi, among other things, Variety's sources suggest, but a supposed combination of technical hurdles and dwindling confidence left the concept in limbo.

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Here’s the Beats Pill Apple just recalled

Here’s the Beats Pill Apple just recalled

Apple recalls the Beats Pill XL portable, wireless speaker due to an overheating problem. This problem has been recorded by the United States Consumer Product Safety Commission and is an official recall of one model of the Beats Pill. This model is the Beats Pill XL, the capsule-shaped speaker system approximately 4-inches tall, 13-inches wide, and 4-inches deep. There's a carrying handle on the rear, the Beats "b" logo up front, and the name "beatspillXL" on the handle. All other editions of the Beats Pill and Beats Headphones appear to be safe at this time.

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Beats Solo2 headphones debut in Apple’s Gold, Space Gray, Silver colors

Beats Solo2 headphones debut in Apple’s Gold, Space Gray, Silver colors

While the last few days of Apple news have been dominated by the new Apple Watch and Retina MacBooks, the company's recently acquired Beats Electronics has quietly made a new release of its own. Starting now, Beats' Solo2 Wireless headphones are available in three new colors: Gold, Silver, and Space Gray. These are the same shades that Apple introduced back in 2013 with the release of the iPhone 5S, and are now found across the company's product line-up, from iPhones and iPads, to the Watch and new MacBook.

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Beats boss Iovine hints at streaming service for Apple

Beats boss Iovine hints at streaming service for Apple

At Apple, Beats co-founder Jimmy Iovine has no actual role. The music mogul reportedly works alongside Eddy Cue, who heads up Apple’s iTunes department. In the acquisition, Apple got a lot more than Beats hardware and streaming service; they got talent. In being named one of GQ’s men of the year, Iovine spilled some details on what led Apple to snap up Beats, and what he might be working on. Once again, we’re getting excited for the promise of iTunes streaming to us.

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Apple-owned Beats release Solo2 Wireless headphones

Apple-owned Beats release Solo2 Wireless headphones

The first headphones released by Beats by Dre since they've been acquired by Apple fully has come to fruition. This set of Solo2 wireless headphones is wireless for the first time. You'll also be able to connect this pair of headphones in with what they're calling a "RemoteTalk" cable if you've used up the 12 hours of battery time these phones contain when fully charged. They won't have a big Apple logo on their earpieces, but they'll certainly have Apple on the box - in the footnotes, at least.

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FCC docs show Bluetooth Beats headphones incoming

FCC docs show Bluetooth Beats headphones incoming

It seems as though Apple may be readying a new set of Beats headphones for us, or at least an update to the existing lineup. The Solo2 is one of the more popular pair of Beats headphones around, and serve as a lower cost option to the Studio headset. A new FCC filing suggests we’re about to get a Bluetooth version of those headphones, but that’s not where the news ends. It seems Apple isn’t making the changes we previously assumed they might.

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Beats Music tipped cut to $5 as streaming wars amp up

Beats Music tipped cut to $5 as streaming wars amp up

So you saw Beats Music earlier this year and were impressed, but not enough to pay the monthly fee imposed until now? It may be that Apple has seen what Beats Music (now owned by Apple) is all about and wants to cut the price per month. The new pricing - in a pitch heard thirdhand from Apple - is being suggested at $5 USD. That price might never be met. What’s far more likely is that Apple will cut the price, but that music labels they’re working with will still want at least $7 or $8 USD from end users like you.

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