The NOOKcolor is already a pretty awesome little e-book reader and not to mention totally hackable--having been successfully rooted with Android 3.0 Honeycomb by some skilled XDA devs. But Barnes & Noble continues to work hard pushing the device, recently hosting in-store demo events offering free Starbucks coffee to test drive the device. And now they've begun selling the NOOKcolor discounted on eBay.
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