E3 is an interesting event – it’s a cross between CES and Comicon. Technically, it is an “industry” event not open to the public, but apparently if you work at a Gamestop you qualify as “industry.” Were people dressed up in costume? Yep. Were there scantily clad booth babes? Lots. One company just outside the convention center had women in bikinis posing for photos as a tie-in with their… no, it was entirely gratuitous. Did people stand in line for hours to get cheap SWAG? Absolutely. In fact, the lines were far longer to get free Oswald Rabbit ear hats in the Disney booth than to play games on the Wii U in Nintendo’s booth. That sort of blew my mind: you get the chance to go hands on with unreleased hardware and software and instead you wait for a silly hat? And yet E3 is not a gaming festival – there was plenty of actual news at the show.






























