Automotive

Über creates fake city to improve driver, passenger experience

Über creates fake city to improve driver, passenger experience

Uber is really, really serious about making their service work for everyone. So much so, they went through the trouble of making a fake city to better analyze how their system worked, and give drivers invaluable feedback on how to maximize their time and earnings. It’s a stroke of genius, and a look at the lengths Uber is willing to go for us to be happy using them.

Would you ditch your car for Uber?

Would you ditch your car for Uber?

Uber isn't the only ride-sharing service available, but it is the one most drastically pushing for you to get rid of your car. Demonstrating this is the company's latest effort to lure in new users: UberPool, a beta program in San Francisco where users can double-up on rides and get a 40-percent discount as a result. In a blog post yesterday announcing the beta, Uber pointed out reasons besides I need a ride that users might opt for the service, and at the heart of it all was one large notion: that we'd do well in getting rid of our cars.

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