augmented reality

Ford 2012 Escape promoted with augmented reality experience

Ford 2012 Escape promoted with augmented reality experience

When you want to see what a product looks like in the space you live in, on your doorstep, in your yard, or in this case, on the baseball field, you use augmented reality - and that's just what Ford has done in collaboration with the folks at GoldRun to promote their new 2012 Ford Escape. What they did was promote the vehicle with what they so plainly called "the Campain," one in which users were invited to participate in either an L.A. Adventure or a Nationwide hunt. Users on the L.A. Adventure took part in a 3-day scavenger hunt through downtown Los Angeles during Blog World Expo 2011, capturing unique AR objects as they went, secret messages and content included, prizes in the wings!

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NEC TeleScouter offers wearable AR with Borg style

NEC TeleScouter offers wearable AR with Borg style

NEC has launched a wearable computer, the NEC TeleScouter, intended to allow fieldworkers to consult a virtual 16-inch transparent display projected in front of them while they go about their business. Consisting of a Brother AirScouter wearable display and a compact 500MHz ARM-based computer packing WiFi a/b/g and Bluetooth, the system currently targets industrial augmented reality (AR) applications, but NEC sees the future being far broader.

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Qualcomm DVD augmented reality hands-on [Video]

Qualcomm DVD augmented reality hands-on [Video]

Qualcomm's pretty keen on its "Digital 6th Sense" idea, and having played with the company's latest DVD augmented reality app we're starting to see why. Capable of recognizing DVD covers and overlaying live streams of preview clips on top of them on your smartphone's display, the app isn't just AR for the sake of it but an example of how modern chipsets like Snapdragon are capable of some seriously impressive real-time crunching. Check out our hands-on after the cut.

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Qualcomm demos Digital 6th Sense [Video]

Qualcomm demos Digital 6th Sense [Video]

Qualcomm has outlined its expectations for a "Digital 6th Sense" - the integration of augmented reality technologies that aren't just marketing gimmicks but which streamline the way we interact with devices and content. CEO Paul Jacobs demonstrated two implementations at IQ2011 this morning, first a DVD/Blu-ray preview system that can display multiple trailer streams based on which DVD cases your smartphone camera is pointed at, and then a gesture-based interface that turns a handset's microphone into an ultrasound sensor. It's what Jacobs describes as the company's vision of "the internet of everything."

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Vuzix STAR 1200 augmented reality headset hands-on [Video]

Vuzix STAR 1200 augmented reality headset hands-on [Video]

Vuzix has demonstrated its latest augmented reality (AR) glasses for the first time, the Vuzix STAR 1200 (See-Through Augmented Reality), intended to drive development of personal head-up displays. Shown to SlashGear at ShowStoppers during IFA 2011 today, the STAR headset is a development of the WRAP 920AR we tested all the way back at CES 2010; however, the STAR system uses a pair of transparent 852 x 480 displays that allow you to see the real world with computer graphics overlaid on top.

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Droid Bionic Augmented Reality scavenger hunt ARena App released

Droid Bionic Augmented Reality scavenger hunt ARena App released

The Droid Bionic is set to launch on September 8 and in the days leading up to the release, eager fans will get a chance to win their own Droid Bionic by participating in a scavenger hunt. The event was just initiated yesterday on DroidDoes.com and @DroidLanding, but today the augmented reality app required to follow the clues has been released. It's called ARena and can be downloaded from the Android Market.

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Apple patent app reveals advanced “Maps + Compass” feature with augmented reality

Apple patent app reveals advanced “Maps + Compass” feature with augmented reality

A new Apple patent application has surfaced today, revealing that the company has some interesting plans ahead for its "Map + Compass" iOS feature. Titled "Augmented Reality Maps," the patent application shows that future updates to the iOS Maps app could incorporate the use of the iPhone's camera and its various sensors to provide mapping data to visually augment live video and images.

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Qualcomm’s Augmented Reality SDK Now iOS Compatible

Qualcomm’s Augmented Reality SDK Now iOS Compatible

Augmented reality involves layering over images of the real physical world with digitally generated graphics that either create a fun gaming environment or enhance our experience of the environment around us. There are many possibilities when it comes to integrating the technology into apps, and we may soon be seeing a lot more of these creations in the App Store now that Qualcomm has released an iOS compatible SDK for developing augmented reality apps.

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Microsoft licenses GeoVector AR tech to challenge Google Goggles

Microsoft licenses GeoVector AR tech to challenge Google Goggles

Microsoft has licensed augmented reality technology from specialist GeoVector, potentially opening the door to "pointing-based local search" being included in future mobile devices like Windows Phone handsets. The deal - financial terms of which have not been revealed - covers "spatially aware mobile computing"; GeoVector holds patents in digital watermarking, as well as overlaying digital graphics on top of a live view, such as showing cut-aways and other information.

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