This week at IFA 2011 we’ve come in contact with a group by the name of ETYMOTIC, a group whose main function it is to create high fidelity in-ear products, here letting us know about their newest project, ETY•Kids. What Mark Karnes, Managing Director, Consumer Products Division of ETYMOTIC explains to us here at IFA 2011 that ETYMOTIC Research has been working with kids throughout their entire career as a company, being one of the leading makers of hearing screening equipment, concerning themselves with the hearing care of children for many years now. What ETYMOTIC is seeing now, according to Karnes, are surprising and alarming statistics which point toward masses of kids graduating high school with real signs of hearing deterioration. ETYMOTIC aims here in their new ETY•Kids project to turn the tide back to healthy ears across the earth.
