As it was with the Acer Enterprise-esque spot that turned out to be a rather strange Windows 8 computer by the name of Aspire R7 last month, so too do the stars of Star Trek appear this week in a video spot for Audi. In their newest crossover appearance, both original Spock and new-age Spock have a bit of a battle on the road, complete with so many Star Trek references your head will spin. This spot is also home to a driverless / self-driven Audi vehicle in addition to the Audi S7, as driven by Zachary Quinto.
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‘Audi’ Stories
Audi Spock vs Spock continues Star Trek crossover advertising
Audi takes lead in LED headlight fuel efficiency drive
Audi has become the first car manufacturer to have its LED headlights validated as contributing to fuel-economy, with the bulb alternatives shaving off over a gram of CO2 emissions per mile. The LED lights - which Audi uses on five models in its range, from the cheapest A3, through to the R8 coupe - were run through the EU Commission's dynamometer and found to trim CO2 output by 1.61g/mile, as well as using less power than halogen lights.
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Audi T-Mobile in-vehicle data plans revealed starting at $15 a month
This week the folks at Audi and T-Mobile have let it be known that they're going to offer data plans in the near future that allow drivers to be connected at an extremely affordable rate. Connected, that is, to mobile data inside their Audi next-generation Connected Vehicles. You'll be rolling out with web connectivity for a variety of apps and services anywhere you drive for as little as $15 USD a month!
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2015 Audi A3 entry-level luxury sedan announced, will hit showrooms in 2014
Audi has announced the upcoming 2015 A3 sedan, stating that the vehicle will hit showrooms in Q1 of 2014, offering entry-level luxury features with a variety of powertrain options wrapped up in a sleek-yet-reserved body style. While no pricing information has been given on this third-generation A3, we've got a rundown of its specs, as well as a gallery, after the break.
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Audi unveils 2014 SQ5 performance SUV in Detroit
If you have a hard time understanding why people would want a high-performance SUV, I'll try to explain it to you. Sometimes performance car fans needed vehicle that will tow something along the lines of the boat, a racecar, or haul a bunch of people around. This is the perfect target market for hotrodded factory SUVs such as the 2014 Audi SQ5.
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SlashGear’s Super Bowl XLVII ad spot roundup
For some people, the Super Bowl isn’t about the game, but about the commercials. We saw a lot of them during this year’s game, and there was no shortage of advertisements relating to technology, cars, and movies. We decided to round up all of the Super Bowl commercials that we thought SlashGear readers would enjoy most, including ones from Samsung, Best Buy, GoDaddy, and even BlackBerry. We’ve embedded some of our personal favorites right in this post, with links to all the other ads that are relevant.
Audi announces Matrix LED headlights that utilize a camera, sensors, and GPS
Audi has announced that it will debut Matrix LED headlights that are synced with the vehicle's camera, sensors, and navigation system, allowing them to perform dynamically in the environment. This move builds on the already high standard Audi applies to its headlights. The Matrix LED headlights are slated to debut later this year.
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Audi Swarm tail-lights put Speed Racer on the docket
One of the lesser-seen concepts that appeared earlier this year down deep in the Audi stand at CES 2013 was this magical bit of conceptual madness: the Swarm tail-light. This light recalls (as the title of this post implies) the fantastical visions of the brightly-lit future of the Speed Racer movie from the Wachowski tag team of excellence back a few years ago - complete with wild color combinations. What we're not sure of at the moment is if this greatness will inspire better driving or more distracted crash-ready action.
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Audi, Bang & Olufsen, Fraunhofer IIS team up for 3D auto experience
The folks at three of the biggest names in auto and/or audio have come together this month to bring on a beast of a system for the Audi Q7 for 2013. Bang & Olufsen have partnered with Audi as well as Fraunhofer IIS to bring on a "3D sound experience" for the next generation of Audi vehicles. Fraunhofer IIS, if you did not know, was the "main" inventor (as they say) of the MP3 and is an innovator of next-level audio experiences top to bottom - as any average Joe would tell you.
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Audi teams with Texas Instruments for Jacinto 5 processor integration
The first car manufacturer to work with the Texas Instruments Jacinto 5 automotive infotainment processor has been announced today as being Audi with no less than their MIB High system. This collaboration will have on its mind power, real-time signal processing, and flexibility, all the while working with integrate a "rich collection" of automotive connectivity options and peripherals galore.
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Audi unveils new RS 6 Avant wagon
Audi has unveiled a new groundbreaking performance car called the RS 6 Avant. The car is fitted with a powerful twin-Turbo V8 engine displacing 4L producing 560 hp and over 516 pound-foot of torque. The vehicle was designed with reduced weight for greater efficiency and improved performance.
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Audi abandons all electric R8 e-tron
Let's face it; electric vehicles aren't exactly selling well. There a lot of reasons for this, one of the biggest being the fact that electric vehicle cost significantly more than a comparable gasoline vehicle. Another major reason is range anxiety.
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REVIEWS
![JH Audio JH16 Pro with Freqphase Custom In-Ear Monitor Review [2013]](http://cdn.slashgear.com/wp-content/uploads/2013/04/P2111170-sg-320x80.jpg)
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