ATI

AMD Retiring ATI Brand

AMD Retiring ATI Brand

Today AMD announced that they are retiring the ATI brand entirely from their branding and marketing. This is a move that I have been expecting for some time now since it has been one of the more prominent discussions at the last few AMD Analyst Summits I have attended.

It has become blatantly clear over the past few years that the “speeds and feeds” marketing by manufacturers of personal computers was becoming less relevant to the decision making process of mainstream consumers. This is why both AMD and Intel are taking very different approaches with their partners on how to position and market to consumers.

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AMD rebrand revealed: ATI ditched as consumers wise-up

AMD rebrand revealed: ATI ditched as consumers wise-up

AMD has confirmed it intends to axe its separate ATI graphics card branding, telling The Tech Report that it will instead be bringing them under the AMD umbrella.  Intended to accommodate the new breed of combined CPU/GPU Fusion chipsets that will kick off with the Bobcat before the end of 2010, the move also follows AMD's research which discovered potential buyers were three times more likely to pick an ATI-branded card when they were told AMD were behind it.

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Fujitsu LIFEBOOK AH530 GFX notebook packs external HD550v 1GB graphics

Fujitsu LIFEBOOK AH530 GFX notebook packs external HD550v 1GB graphics

Fujitsu's latest external-graphics notebook has been revealed, the LIFEBOOK AH530 GFX, offloading its ATI Mobility Radeon HD550v 1GB video card to make for a more portable main unit.  Based on May's original AH530, complete with optional Core i3, i5 or i7 processors, Blu ray or DVD drives, up to 8GB of RAM and up to 500GB HDD, the AH530 GFX gives desktop users an alternative to the standard notebook's Intel HD GPU.

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Eurocom Panther 2.0 Mobile Gaming Station Launching Later This Month

Eurocom Panther 2.0 Mobile Gaming Station Launching Later This Month

When we see laptops now-a-days, the general rule of thumb is that thinner is better. But, when you want a small bit of mobility with your gaming rig, that thinness gets dropped out the window. After all, if you want the same guts that go into a desktop, shoved into a frame like a laptop, you can't expect every miracle to be granted. In the case of Eurocom's Panter 2.0 mobile gaming station, just from the looks of it you're obviously getting quite the powerhouse.

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HP ENVY 14 Review

HP ENVY 14 Review

The baby of HP's second-generation ENVY premium notebook range has arrived on the SlashGear test bench, and we have to admit it's a pretty appealing machine. Packing a 14.5-inch display, Intel Core i5 CPU and ATI Mobility Radeon HD 5650 graphics, it may look a little like a MacBook Pro but happily HP has also carried over the solid build quality. Still, are good looks enough to ween users off their Apple addiction? Check out the full SlashGear review after the cut.

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Toshiba Satellite L675D-S7022 Review

Toshiba Satellite L675D-S7022 Review

Desktop replacement notebooks may pull together the computing experience with more of a nod to portability than the average PC tower, but there's also a price sacrifice to be made if you want the same crunching abilities. Into this hotly contested field steps Toshiba with the Satellite L675D-S7022, a 17.3-inch notebook that sneaks in at under the $800 mark. Is this the budget desktop replacement to beat? Check out the full SlashGear review after the cut.

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