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ASUS ZenFone Zoom finally brings its 3x optical zoom to the US

ASUS ZenFone Zoom finally brings its 3x optical zoom to the US

As predicted, 2016 will see a focus on smartphone photography, both in bringing it to the masses like LG's new K line, as well as pushing the boundaries like the ASUS ZenFone Zoom. This smartphone isn't exactly new, having been announced last year, also at CES. This time, however, ASUS is announcing that, yes, the smartphone will finally be available in the US, after months of availability in Europe. What sets the ZenFone Zoom apart from the crowd, even from ASUS's own ZenFone 2 Laser, is the addition of 3x Optical Zoom you won't easily find in smartphones.

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ZenFone Max promo video highlights massive battery

ZenFone Max promo video highlights massive battery

Asus has published a new video to build up some excitement over the ZenFone Max smartphone that was expected to have launched in October. The smartphone should be launching soon and the new promotional video highlights some of the specs of the device. One of the biggest features of the Max is its massive 5000 mAh internal battery.

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ASUS Chromebit finally launches for just $85

ASUS Chromebit finally launches for just $85

It was many months ago that Google and Asus announced the Chromebit, and now it's finally available for a price of only $85. Like a big brother to the Chromecast, the Chromebit is similar to other PC-on-a-stick models, except instead of Windows it's sporting Chrome OS. Just plug it into any HDMI-equiped TV or monitor, and it becomes a full-fledged Chromebook computer. The candy bar-sized stick is made by Asus, and features a full-sized USB port on the end.

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More Android Marshmallow updates announced: you may be next

More Android Marshmallow updates announced: you may be next

This week the folks at ASUS and OnePlus have made clear their intentions with a set of devices and their Google-made updates. According to ASUS, the next smartphone that'll be getting an Android 6.0 Marshmallow update is the ZenFone 2. If you're not familiar, we've got a full review for you to look at. We called it "ASUS ZenFone 2 Review: a real mid-range smartphone kick in the pants." It's relatively inexpensive, it's available off-contract, and it's about to run the newest software available from Google.

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ASUS Zen AiO Pro PCs tout performance in style

ASUS Zen AiO Pro PCs tout performance in style

The back of an all-in-one PC, just like the back of a monitor, is something you hardly always see (unless you have an open desk, that is). And yet ASUS has lavished as much attention to this side of the Zen AiO Pro as much as other details of the PC. Flaunting the OEM's somewhat iconic hairline finish, claimed to have been applied painstakingly by hand, the Zen AiO Pro exudes an amount of elegance you don't always see in its device class. Luckily, its beauty isn't only skin deep.

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Asus confirms plans to release HoloLens-like headset in 2016

Asus confirms plans to release HoloLens-like headset in 2016

While it was roughly a month ago when Taiwanese PC maker Asus said it was considering making its own augmented reality (AR) headset, the company has now come right out and confirmed those plans, with an intent to release the product in 2016. Asus was previously engaged in talks with Microsoft to release a cheaper version of the latter's HoloLens, an impressive AR headset scheduled to see release early next year as a developer edition priced at $3,000.

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ZenFone 2 Deluxe Special Edition packs 128GB of storage and 4GB of RAM

ZenFone 2 Deluxe Special Edition packs 128GB of storage and 4GB of RAM

Asus has unveiled its latest smartphone called the Zenfone 2 Deluxe Special Edition. The smartphone combines an attractive design with nice hardware and should be something that phone shoppers want to check out. The heart of the smartphone is the Intel Atom quad core Z3580 processor running at 2.3GHz.

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Review: ASUS ZenFone 2 Laser

Review: ASUS ZenFone 2 Laser

ASUS has introduced a new variant of the ZenFone 2, which we reviewed earlier this year. This new variant is called the ZenFone 2 Laser, and it comes with a modest $199 USD starting price, shaving $30 or more off the ZenFone 2’s price tag. The Laser variant is largely the same as the original ZenFone 2 smartphone, but with some small differences, not the least of which is the laser-assisted auto-focus from which the variant gets its name.

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Google unveils new ASUS OnHub router

Google unveils new ASUS OnHub router

Google has taken the wraps off its second OnHub router, this one coming from ASUS. The first OnHub router, which we’ve previously detailed, was released this past August, bringing with it a more modern and simplified experience. This new model is similar in many ways, featuring a similar — though arguably more sleek - design and simplified functionality, as well as a new gesture-based feature.

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ASUS shifts to smartphones, might have a new Nexus soon

ASUS shifts to smartphones, might have a new Nexus soon

ASUS is hardly an underdog when it comes to the the tech world. It is considered one of the top 5 PC vendors in the world and its recent success with the ZenFone 2 has proved that it is a force to contend with in mobile as well. Naturally, the company has its eyes set on even higher things. Chairman Jonney Shih already revealed its aspirations at creating something like Microsoft's HoloLens but apparently that's just the tip of the iceberg of ASUS' plans for future domination, plans that include shifting its focus from notebooks to smartphones.

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ASUS unleashes a slew of souped up Windows 10 PCs for gamers

ASUS unleashes a slew of souped up Windows 10 PCs for gamers

Microsoft may have just revealed an interesting crew of Windows 10 devices, both in small and large sizes, but its brochure was marketed more for the common and productive folk. For those who desire a beefier machine meant to withstand the rigors of hardcore gaming, buyers will have to turn elsewhere. Luckily, ASUS just expanded its army of Republic of Gaming or ROG computers, catering to both desktop and laptop gamers alike, combining the muscle of the sixth generation Intel processors with the newfound gaming powers of Windows 10.

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Microsoft, ASUS patent pact means more smartphone bloatware

Microsoft, ASUS patent pact means more smartphone bloatware

Microsoft's new mission seems to be to embrace its former enemies, from writing a Linux-based system, to coddling Android users, to catering to Apple fans. Of course, in most cases, it isn't doing so for free. Microsoft may be backing down on some of its patent lawsuits against Android, but in some cases it comes with a price more than just monetary settlement. "Expanding" on a patent licensing accord that the two earlier made, ASUS has agreed to, among other things, pre-install Microsoft's Office apps on its Android devices.

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