AT&T has revealed plans to launch a new service that would give mobile app developers the option of paying for the mobile data used by their app subscribers. Although this sounds ludicrous, AT&T's network and technology head John Donovan likened it to offering a 1-800 Toll-Free option for apps, where developers could motivate users to download and use their apps if the data involved in using the apps didn't count towards the users' data plan limits.
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