Apple is making changes to its mobile advertising program called iAd. Apparently, Apple has seen its mobile and share decline and is making changes to lure advertisers back to the platform. Apple has reportedly boosted the amount it pays out to mobile app developers allowing advertisements and reduced the minimum ad buy advertisers have to make to run iAd campaigns.
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‘apps’ Stories
Apple cuts iAd pricing amid declining ad share
Microsoft ex-employee creates long-distance vibrator app
Can you feel the love in the air? Valentine's Day is just mere hours away and for the next 24 hours, couples will be reunited with lavish dinners, treats, gifts...or if you're like me, a last-minute bundle of flowers bought from the local grocery store. But if you happen to be away from your lover on the manufactured greeting card company holiday, Justin Wilcox has a solution for you.
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Citibank’s iPad app double-charged users
If you have a Citibank account and an iPad, you might have thought the idea of paying your bills on-the-go was a pretty neat idea. The financial giant's tablet-optimized application offered that functionality, but apparently there was a flaw hidden within the app's code. Its impact wasn't huge, but the bank has admitted it made a mistake and has gone back to every individual account holder to correct the situation.
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Windows Phone Marketplace launches in five new countries
Microsoft announced today that its Windows Phone Marketplace is opening up in five new countries. Those countries include Argentina, Indonesia, Malaysia, Peru, and the Philippines. Users in these regions will have to make sure their devices are updated to Windows Phone 7.5 in order to access the Marketplace.
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Yahoo launches search engine for iOS, Android apps
Yahoo launched a new category for its search engine this week that makes it easy to browse and find either iOS or Android apps. You'll notice the addition of an "Apps" filter option above Yahoo's search bar and a new portal that makes it easy to sift through apps by various categories and ratings lists.
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BlackBerry PlayBook OS 2.0 launch next month, Android apps due February 6
The long overdue BlackBerry PlayBook OS 2.0 update may finally be arriving in February, if RIM follows through on its latest promise. According to a post today by RIM's Developer Relations team, the update will be available next month, packing the BlackBerry Runtime for Android Apps feature that allows Android apps to run on the PlayBook tablet.
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Yahoo mobile apps taken down, no one notices
Yahoo! Meme, Yahoo! Mim, Yahoo! AppSpot, Yahoo! Deals, Yahoo! Shopping, and Yahoo! Sketch-a-Search have all been removed from Apple's App Store. And if you're like most people, you never even looked at these apps in the first place. That's exactly the point. It's part of Yahoo's strategy to rebuild its mobile presence from the ground up.
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Microsoft’s so-called “avoid ghetto” GPS app draws controversy
A recently uncovered Microsoft patent is already generating a bit of controversy even though it could be years before any sort of product actually materializes from it. The patent is for an app that uses GPS technology to deter drivers from entering neighborhoods that are deemed unsafe. Of course, the conditions that are evaluated to determine whether or not a particular street is dangerous are coming under scrutiny.
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Valve brings Steam to Android in closed beta
Steam is pretty much the universally accepted standard in delivering digitally downloaded games to the PC crowd, and now it is seeking some of that mojo on Android. Valve is testing an official version of Steam on the Google platform, currently accessible only to users invited to the closed beta but hopefully due to make its way to the general public soon.
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Apple’s education revolution roundup
Apple’s education-driven press event took place earlier today in NYC and unveiled the company’s plans to revolutionize textbooks and the entire learning experience. The news announced almost made us want to go back to school. In case you missed it, here’s a roundup of the magic that was unleashed.
OnLive Desktop brings full Windows apps to iPad
Known for delivering instant-action gaming over the cloud, OnLive is now adding a new service of delivering enterprise productivity tools over the cloud. The company will be bringing the first no-compromise Windows apps experience to the iPad. Through its free OnLive Desktop app, which will be available this Thursday, iPad users will be able to access full-featured Windows 7 applications, such as Microsoft Word, Excel, and Powerpoint, that are remotely hosted in the cloud.
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Android Market hits 400,000 active app milestone
Android has passed the 400,000 active apps milestone in the Android Market, according to code counters Distimo, with almost 100,000 active publishers contributing to that total. Around two-thirds of the 400k titles on offer are free, perhaps relating to Android users' typically lower spend on paid apps compared to their iOS-using cousins.
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