Apple

Apple launches three new Apple Watch ads

Apple launches three new Apple Watch ads

Apple has unveiled three new ads for its Apple Watch. The ads are called Apple Watch - Us, Apple Watch - Up, and Apple Watch - Rise. The Up add focuses on ways that users of the Apple watch can keep in touch and mostly focuses on couples doing those sweet things that their single friends dislike.

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Apple Watch Diary – Getting to know you

Apple Watch Diary – Getting to know you

iPhone was hotly-rumored before 2007; iPad a frequent topic of debate prior to 2010; but it’s hard to argue that Apple Watch, reaching consumers’ wrists today, is the most controversial of Apple’s recent line-up. Even before Tim Cook & Co. announced the wearable in September last year, the pros and cons of an iOS-powered companion for your iPhone were splitting party lines, and that debate hasn’t eased any in the months between then and release. Now, though, the waiting is over. The preorders are arriving. And Apple Watch needs to prove to us it’s worth a spot on our arm.

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Apple Watch Sport glass bows to sandpaper in scratch test

Apple Watch Sport glass bows to sandpaper in scratch test

Remember Unbox Therapy? Yes, he is the same guy who brought video upon video of smartphone bending tests during the height of the iPhone 6 Plus #brendgate scandal. Now he's back again with Apple's latest mobile product, the Apple Watch. No, of course he will not try to bend the samrtwatch, which should probably be nigh impossible to do with bare hands. Instead, he is subjecting the device, particularly the Sport variant, to a different kind of torture test: getting it scratched by different, common (except for one) household materials.

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Apple rejecting Pebble apps doesn’t bode well for Android Wear

Apple rejecting Pebble apps doesn’t bode well for Android Wear

Apple closely curating its App Store makes it more difficult for malware and poor quality apps to go through, but it does come at a price that developers sometimes find out the hard way. There are times when apps are rejected for the most unreasonable reasons or sometimes for new reasons that have been added under developers' noses. That inconsistency seems to be at work here again, with some developers reporting that their apps are suddenly being rejected, and sometimes accepted, due to on single reason: they mention support for Pebble.

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Apple Watch iFixit teardown: so it begins!

Apple Watch iFixit teardown: so it begins!

After almost 8 months of waiting, and a few more days for some, maybe weeks more to come for others, iFixit finally got its hands on the rare beast known as the Apple Watch. And what do they do with it? They tear it apart, naturally. Apple's devices haven't exactly been conducive to self or uncertified repairs, especially the newest MacBook. Given the even more intricate electronics found in the smartwatch, will the Apple Watch fare dismally as well? iFixit starts the journey to find out.

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Amazon Apple Watch app puts shopping on your wrist

Amazon Apple Watch app puts shopping on your wrist

Amazon has updated its iPhone app to support Apple Watch, turning the new wearable into a mobile voice-controlled shopping accessory. The new version of the app, released just as the first Apple Watch orders are shipping out, not only works as a scratchpad for the Wish List, but entire purchases can be carried out directly from the wrist. It's one of around 3,000 Apple Watch apps already waiting for Apple's new toy in the App Store today.

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An Apple launch like no other

An Apple launch like no other

Tomorrow is launch day for the Apple Watch. But it's not like any other Apple product launch. In fact, completely the opposite. This launch, unlike any other Apple product launch over the past decade, will include no in-store availability of the product at hand. Instead of the Apple Watch being out and ready to purchase by the average consumer, tomorrow is only the day when (some) Apple Watch orders will be fulfilled. With a completely new category of device comes change for Apple, and a launch that'll be unlike any that came before or after.

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ASUS heads to watch shops with VivoWatch

ASUS heads to watch shops with VivoWatch

The device you're about to see does not run Android Wear. This is the ASUS VivoWatch, and it's bucking the trend set by its competitors by running its own unique operating system. Inside you'll find 10-day battery life and software that lends itself to health and fitness tracking for its wearer. This watch isn't headed to smartphone stores, like so many other wearable devices released recently. Instead, the ASUS VivoWatch is headed to Goldsmith stores, Watches of Switzerland, and WatchShop dot com.

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Apple Watches appear in fashion stores, ready for April 24

Apple Watches appear in fashion stores, ready for April 24

In all the heyday and obsession over the availability and ordering process for the Apple Watch, many interested buyers might have forgotten about one other venue for getting their hands on the smartwatch. A limited number of fashion boutiques across the globe have been revealed to be carrying Apple Watches, exactly as Apple said they would, though not exactly advertised either. What's more, some of them seem to have noted that the watches will be in-store starting April 24, which would somewhat conflict with Apple's own schedule and restrictions.

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