Apple

Report: Apple tried to buy Square in addition to Beats

Report: Apple tried to buy Square in addition to Beats

We talk a lot about Apple Pay, and for good reason. It’s the sleeper hit from Apple’s iPhone 6/Apple Watch announcement Tuesday, giving us more reason than ever to pay for goods and services with our phones. Now, it seems as though there may have been a different aim for Apple Pay initially, as the company was reportedly in talks to acquire Square.

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Tim Cook teases possible Apple TV improvements

Tim Cook teases possible Apple TV improvements

Apple TV is a pretty neat concept, and like others in its category, does its job well. Until recently, Apple has left Apple TV as a back-burner technology, which could have to do with the fact they were hard at work on a new iPhone and Apple Watch. Speaking to Charlie Rose, Apple cEO Tim Cook hinted that big things could be on the horizon for their TV division, and consumers who adopt it.

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An Apple Pre-Order Dilemma

An Apple Pre-Order Dilemma

When Apple announced its iPhone 6 and iPhone 6 Plus earlier this week, I knew immediately that I would want to get my hands on the larger version. See, I currently have an iPhone 5 that has a cracked screen that I’ve been living with the last several weeks in anticipation of Apple launching a new handset sooner rather than later.

At long last, after waiting too long for that to happen, Apple unveiled the 5.5-inch handset I wanted. I was ready to buy it on Friday when preorders started so I’d only have to live with my disgustingly cracked iPhone 5 for one more week.

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Here’s how Apple Pay was kept a secret

Here’s how Apple Pay was kept a secret

21 months of planning and negotiations, a "code name frenzy," and clandestine signaling to executives with real pieces of fruit: turns out, getting Apple Pay off the ground without letting the cat out of the mobile payments bag wasn't easy. Details of the cloak of secrecy used to keep hundreds of people across eight different financial institutions from spilling the beans on Apple's big cashless announcement this week have emerged, and it's just as obsessive as you might have expected.

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