Apple

Low-key? Maybe, but Apple’s event pushed strategy over pizzazz

Low-key? Maybe, but Apple’s event pushed strategy over pizzazz

Familiarity breeds contempt. The internet had, collectively, braced itself for an underwhelming Apple event today and, having gone in with the "meh" bombs primed, was unsurprisingly unsurprised by news of the iPhone SE and 9.7-inch iPad Pro. "The Apple event was a wash," the critics declared.

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Apple Watch’s Nylon bands and price kick: first impressions aim to spark new interest

Apple Watch’s Nylon bands and price kick: first impressions aim to spark new interest

Today we got up close and personal with Apple's newest bands for the Apple Watch. These are the Woven Nylon bands in a variety of colors - they'll have Gold/Red, Gold/Royal Blue, Royal Blue, Pink, Pearl, Scuba Blue, and Black available at Apple Stores soon. They've reduced the base price of the Apple Watch this week as well. What we're asking our readers here is - do these bits and pieces make you interested in having an Apple Watch again? Maybe even interested for the first time?

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Apple’s iPad Pro is NOT “the ultimate PC replacement”

Apple’s iPad Pro is NOT “the ultimate PC replacement”

While I was watching the Apple Town Hall livestream, Phil Schiller kept calling the new 9.7-inch iPad Pro "The ultimate PC replacement." Now I watched the whole thing, and I could only come to one conclusion. The iPad Pro is as much "the ultimate PC replacement" as a very nice scooter is the "ultimate car replacement."

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How to recycle an old iPhone with Apple Renew

How to recycle an old iPhone with Apple Renew

As you may have heard, Apple has a new robot named Liam, and he can take apart more than 1.2 million iPhones every year. Liam is working as part of Apple’s newly announced recycling program “Renew,” dismantling customers’ old iPhones to extract the useable materials inside. Any Apple customer can participate in Renew as a way to recycle their old iPhone: there are two ways to get started.

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iPad Pro 9.7 first impressions and hands-on

iPad Pro 9.7 first impressions and hands-on

It was only a matter of time before the 12-inch iPad Pro spawned a smaller sibling, and the new 9.7-inch iPad Pro is that tablet. Revealed this morning at Apple's Cupertino HQ, the new iPad Pro takes the boosted performance of the larger model but distills it into what the company says is still the most popular screen size.

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Apple sets the bar for sustainable business

Apple sets the bar for sustainable business

A couple years ago, Apple set a big goal for itself: to run entirely on renewable energy (that is, electricity generated with wind, solar, and water). While the company hasn’t wholly fulfilled that goal yet, it has made great strides toward doing so — in fact, it is running 100% on renewable energy in the United States, as well as some other places. That’s only the start, though — with everything from a new R&D project that harvests materials from old gadgets to supporting sustainable forests, Apple has set the bar for other companies.

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iPhone SE first impressions and hands-on – quite familiar

iPhone SE first impressions and hands-on – quite familiar

This afternoon we're getting our hands on the iPhone SE, a device that looks like the iPhone 5s but acts like a newer device. This is the first time Apple has effectively skipped a generation with smartphone design, keeping the innards of a device that's more than two years old, packing in hardware that's brand new. As such, we're expecting this iPhone SE to run a lot quicker than its predecessor, the iPhone 5s, but to feel just as classic. Surprise! It does both of these things.

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iPad Pro 9.7-inch revealed with new display tech

iPad Pro 9.7-inch revealed with new display tech

If you were a big fan of the iPad Pro, but for some reason wanted all of those features packed into a much smaller screen, then you'll be delighted to hear that Apple has been listening. Today at their Town Hall meeting they announced a new 9.7" version of their Pro iPad. That's just over 2 inches smaller than the original.

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iPad Pro packs 128GB and 256GB storage, release this month

iPad Pro packs 128GB and 256GB storage, release this month

Apple has expanded its iPad Pro offering with a new pro-level iPad slate boasting a ton of storage space: 128GB and 256GB. Today marks the entrant of the second member of the iPad Pro family, one that bears a 9.7-inch display and weighs about a pound. The new features were detailed by Apple’s Phil Schiller, who says, “Customers have fallen in love with the iPad Pro.”

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iPad Pro’s new True Tone display adjusts to ambient light

iPad Pro’s new True Tone display adjusts to ambient light

Introduced for the newest iPad Pro - the 9.7-inch version - Apple has shown a new True Tone display. This is the first time such a technology has been delivered on a tablet, says Apple, and it's going to change the way your eyes react to the tablet's display. This technology uses the tablet's light sensors to see ambient light and color temperature and adjusts the display to compensate. No more headaches.

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You can have the new iOS 9.3 features today

You can have the new iOS 9.3 features today

Says Apple, 80-percent of active iOS devices are running iOS 9, and starting today those devices can be updated to iOS 9.3, the latest version of Apple’s mobile operating system. As expected, the latest version of iOS brings a bunch of new features, not the least of which is Night Shift, a feature akin to the sleep-friendly feature Amazon recently added to its Fire OS. Depending on the time of day, your iOS device’s display will strip away blue to ensure you can fall asleep easily.

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CareKit could differentiate the Apple Watch in a big way

CareKit could differentiate the Apple Watch in a big way

Apple's mobile devices can be used for a vast number of purposes. Today, the company announced that they are going to be putting a special focus on consumer health. This comes in the form of CareKit, an SDK that they say will make it easier to track various health-related stats.

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