What did you expect from Apple? Analysts were hopeful Apple would have a very good quarter to start their fiscal 2015, but Apple did them one better. After reporting $18 billion in profit, their stock is ticking upward at a steady clip. How Apple got to these impressive figures isn’t mysterious — it’s hardware sales, advertising, and wetting their beak in sales of apps. With regard to hardware, Apple moved an astonishing 74.5 million iPhone during Q1 2015, which is the most they’ve ever sold in one quarter.