HBO NOW is what many have been waiting for. An HBO offering that comes free of a cable subscription, and streams to your smartphone, tablet, or TV via a streaming device. In the wake of Apple’s on-stage announcement they’d be the exclusive provider of the service, we’re learning a bit more about it. If you’re looking to get HBO NOW in time for the Game of Thrones premiere, you’ll have to get an Apple TV. A launch partner, HBO NOW is also exclusive to the Apple TV for three months.