Apple has reportedly ramped up its TV strategy, outlining a Siri and motion controlled television system in recent meetings with media executives and fleshing out its wirelessly-enabled smart TV set. The company has been courting several of the larger media companies, the WSJ‘s insiders tell them, selling the benefits of a cross-platform system that could recognize viewers whether they were using their TV, a tablet or a phone. However, the talks have fallen short of entering the negotiation phase for actual content licensing.


















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