Apple’s September 9 event has reached its end, but the excitement has only begun. The company introduced the new iPhone 6s and iPhone 6s Plus today, the long-rumored iPad Pro, a new Apple TV, and much, much more. We covered it all live as the news dropped, and you'd be well advised to head into the SlashGear Apple Hub for all the details in their shiny glory ahead of the inbound hands-ons. Don't have time for that? We've rounded up all the big details to make life easier.
A new touch remote has been introduced with the newest edition of the Apple TV, a device with a brand new OS as well. The new tvOS will launch with the new Apple TV, but for users with an Apple TV already, that release date is today. The new Apple TV hardware will be coming to Apple Stores in Late October. The remote will come with the Apple TV device itself, as always.
At its event today, Apple has introduced the new Apple TV, details about which we’ve already gone over. The new Apple TV controller, you may have noticed, has more buttons, and that’s because the new console is able to do more than before, including games. The new tVOS software brings things like Crossy Road, Guitar Hero, and more to your living room TV. Apple TV is based on iOS, but built for use in your entertainment system.
Apple reveals the new Apple TV, complete with a new controller with touch interface. On stage at this Apple event in California this morning, Tim Cook suggested that we are in "the golden age of television", and that "the future of television is apps." "The transition," suggested Cook, "has already begun - over 60% of pay TV streaming video is consumed on an Apple device through an app." It's apparent here that Apple TV will no longer be about "channels", as it were - now they're all about the future where everything is its own individual unit.
In case you've been living under a rock for the last few weeks, Apple is holding its annual press event in the next few hours where it will announce this year's iPhones and more. Sony has also taken notice, seeing as how the event falls on a date significant for them as well. Today is the 20th anniversary of the PlayStation game console, which debuted in the US on September 9th, 1995. So Sony has taken to poking a little fun, sharing the above image on Twitter.
With a new Apple TV highly expected to be announced at the Apple event tomorrow, one new feature that has long been rumored is a dedicated App Store for the set-top box, allowing third-party apps and games to be installed. Further evidence that this is happening has surfaced in the form of Periscope, the live-streaming service owned by Twitter, developing a new app for the Apple TV. It doesn't seem like the app will be ready at the device's launch, but TechCrunch hints it could be one of the first third-party apps to hit the new Apple TV.
Rumors of devices that could be shown at Apple's event tomorrow are adding up to one massive undergoing for the company. If indeed we DO see more than just the iPhone 6s and iPhone 6s Plus, Apple will have changed the script they've set for themselves over the past several years. While this event is traditionally only the place where we learn about new operating system features in iOS as well as the new "s" devices, tomorrow's event could also play host to smart home upgrades via Apple TV (a new Apple TV), as well as new iPads and Apple Watch accessories.
Netflix's drive to push exclusive, and sometimes completely original, content has driven a wedge between it and long-standing partner Epix. That mentality, however, might be something the streaming service has in common with what could soon be its biggest competitor yet. Various sources are indicating that Apple has more grandiose plans for TV beyond what is normally expected from its much rumored Internet TV service. According to those sources, Cupertino has been trying to woo Hollywood to original content that would fill Apple's video entertainment lineup.
Apple's new Apple TV set-top box will add to, rather than replace, the existing model new rumors suggest, with the 4th-gen establishing a range ahead of cord-cutter plans. The new box is widely expected to be revealed at Apple's September 9 event in San Francisco, alongside the iPhone 6s and iPhone 6s Plus, but new leaks indicate its much-discussed Siri control and other features will come at a cost.
Just so long as you've got a Windows 10 PC with Edge, Apple will allow their event to be streamed to you. Apple announced this morning that their next big event will be taking place on September 9th at 10AM Pacific Time, and that they'd be streaming said event. Generally this sort of Apple-only stream requires that you own an Apple device to watch. With this event, Apple drops said requirement in favor of Edge technology on PC's running Windows 10. Could this be a sign of collaborative efforts in the near future?