Apple's new Apple TV looks no different from the outside, but when you hook up your TV it's another matter: Full HD video support, along with a new, streamlined UI that pulls the STB further in line with its iOS siblings. The compact box plays particularly nicely with the new iPad, and while 1080p isn't enough to handle the Retina Display on the new tablet, the video shifting technology makes them a great pairing.
This week Apple CEO Tim Cook announced that Apple TV will be refreshed with a new device that supports 1080p video, this standard also set for the iTunes movie store as well. As Cook noted, "we're also announcing that movies and TV shows in the iTunes store support 1080p HD. They are absolutely incredible quality." In addition it was announced that Apple TV would get a software upgrade, presenting a "new streamlined user interface" as well as iTunes Match support.
It's time to begin Apple's latest and greatest event here starting in just a moment on SlashGear via our liveblog portal at http://live.slashgear.com/. We'll be blogging the whole event through our liveblogging portal as well our main news feed which you can filter by heading to our official Apple portal as well. We're expecting the next generation iPad, either called iPad HD or iPad 3, and some updates to Apple TV or iTV, whichever it'll be called when we see it. Stay tuned!
Living under a rock probably wouldn't be sufficient to shield you from speculation around the iPad HD these past few weeks, but fear not: Apple's big reveal is close at hand, and SlashGear is revving up the liveblog machine to bring you all the details. The iPad event kicks off at 10AM PST - that's 6PM GMT or 1PM EST - and we'll have all the breaking news at live.slashgear.com.
At tomorrow's iPad 3/iPad HD unveiling, it's expected that Apple will also introduce fans to a revamped version of the Apple TV. And if you want something substantial to back up that rumor, how about this - the current iteration of the Apple TV is only available at around 2% of all Apple Store locations in the US. That's got to mean the company is planning to replace it with something.
New details continue to surface on Apple's iPad 3, or iPad HD, ahead of its unveiling event tomorrow. Sources now claim that the next-gen iPad will be launching for both Verizon and AT&T with different LTE versions for each carrier. The device is expected to include more RAM and will be sporting an advanced dual-core A5X processor instead of the rumored quad-core A6. Refreshed Apple TVs compatible with the next-gen iPads and OS X Mountain Lion are also expected to be announced.
Stock of the existing Apple TV continues to grow short, insiders at Apple Stores have revealed, with new availability apparently set for March 7, the same day a third-gen model is rumored to be launched. Multiple Apple Stores have no on-hand stock of the Apple TV, The Verge has been told, with those locations still having units being "the exception, not the rule." The shortage follows dwindling availability at third-party retailers throughout last month.
Apple's subscription TV streaming ambitions include launching a service by the end of 2012, according to insiders, though the company faces ongoing struggles with content owners balking at its terms. "We decide the price, we decide what content" is Apple's one and only offer, according to sources familiar with the negotiations speaking to the NYPost; "They want everything for nothing" an unnamed media executive said of the Cupertino firm's ambitions.
I think I used my original Apple TV all of four times since I received it. Early on it was a very boring device with little redeeming qualities. The new version of the Apple TV has been selling much more robustly than the original, and another new version is tipped to be coming in March. The new Apple TV is said to be launching alongside the new iPad according to sources and is known internally as the J33.