Through the many years I’ve been covering the technology industry, I’ve always enjoyed Apple rumors. From the absurd to the downright obvious, there is no limit to what people will say about Apple’s plans for the future. But as of late, I’ve been most intrigued by continued rumors that Apple is working on a television that would pit it against some of the best plasma and LCD makers in the business.
A new Apple job posting has dropped further hints that the company is planning an Apple HDTV. The role, for an AC/DC power supply design engineer, does not specifically mention a new standalone TV product, but the job description does imply that the new power management systems would be applicable to TVs.
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You remember Google TV, right? It was supposed to be the software, running on several different devices, that would reinvent how we consume entertainment in the living room. And perhaps most importantly, it was supposed to be the platform that would beat all competitors.
Strings inside Apple's iOS 4.3 beta firmware that'll be used on Apple TV have been shown to display clues leading to one possibility: the ability to play games on Apple TV without having to jailbreak first. An anonymous tipster speaking with Engadget has revealed the following references: "ATVGames" and "ATVThunder," both of them inside iOS 4.3 beta 3, as well as "com.apple.appletv.play.live.thunder" and ".play.archive.thunder." What's all that junk mean? It might be nothing of too much interest, but what these tipsters may have found are clues to a controller, a set of game leaderboards, a way to schedule games, and a storefront.
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Apple has filed three OLED patent applications, leading to speculation that the company is looking to the low-power, color-rich panels for future devices. Patently Apple due up three patents (20100321305, 20100265187 and 20100265188) which deal with integrating touchscreen layers with OLED displays, and which suggest MacBook-style notebooks, iPad-style tablets and iPhone and iPod-style smartphones and PMPs as potential recipients of the tech. Meanwhile, a throwaway mention of the Apple TV has prompted talk of an Apple OLED HDTV with integrated streaming functionality.
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Apple's recently revealed $3.9bn investment is tipped to be in display manufacturing and development, according to Piper Jaffray analyst Gene Munster, who goes on to suggest that the company's increasing panel focus indicates an Apple HDTV is still on the way. Munster, quoted by AppleInsider, believes Apple has moved to secure supplies for panels ranging from iPhone-scale to the 27-inch iMac.
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I’m a firm believer in Google TV. I think the platform has more promise than any other software running on set-top boxes today. With the right vision and some fulfilment on promises Google has made in the past, I think it’s quite possible for the company’s platform to entirely change the way we enjoy entertainment in the living room.
As of today, 10 billion apps, thats ten BILLION individual apps have been downloaded from the Apple App Store. The person who fired off the ten billionth download will be receiving a $10,000 USD iTunes Gift Card that can be redeemed for anything in the iTunes store or the App Store including apps, music, audiobooks, television shows, and movies. Supposing the 10 billionth person was a person buying up every app in the world in order to be the magic number last, can you imagine them even having anything left to buy, much less $10,000 worth of digital downloads?
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The media center marvels over at XBMC have managed to get a full install up and running on a jailbroken second-gen Apple TV, turning the $99 set-top box into a full media player capable of Full HD 1080p decoding. No mere thin-client or remote install, this is the full XBMC experience.
Video demo after the cut
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The set-top box market picked up in the past year. A slew of companies joined the fray, like Boxee, while others, including Roku, Apple, and Western Digital, improved their line of products to better appeal to consumers.
Aside from the Apple TV, perhaps the most notable addition to the set-top box market last year was Google TV. The platform was made available on the Logitech Revue and some Sony HDTVs, and was expected to captivate audiences.
But it didn’t. And all the while, the Apple TV performed quite well.
The perennial Apple HDTV rumors have resurfaced, with fresh analyst predictions that the company will branch out from the million-selling Apple TV and release an integrated display and media streaming set. Piper Jaffray's Gene Munster is pegging a late 2012 launch for the Apple HDTV, a hybrid display and smart TV system that would include iTunes access for digital content sales and rentals.
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Analysts have warned that smart TV could well overwhelm broadband infrastructure as the popularity of internet-connected HDTVs and other home entertainment equipment grows. DisplaySearch estimates that 21-percent of TV shipments worldwide in 2010 were of internet-connected models, with numbers expected to climb to over 122 million in 2014. "The looming risk now," DisplaySearch director Paul Gray suggests, "is what happens if every connected TV gets used."
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