There's bad news and then there's really bad news for Macworld Expo. Apple announced today that this is the last year the company will exhibit at Macworld Expo. And the really bad news is that Steve Jobs will not deliver the upcoming keynotes! How's that's that for a double whammy of bad news? Taking Jobs place is Philip Schiller, Apple senior vice president of worldwide product marketing.
This think got its name partly from its intended use, you see currently you have to have a wired, direct-connected hard drive in order to use Time Machine, but with this thing, you can backup wirelessly, or over a network, if you wanted to, and you can backup directly to this drive instead of some other external drive. If this thing works with PC’s as well as Macs, and if it works as just plain old NAS as well as backup storage, than this will by far be my favorite release that was announced today. It’s also the only announcement where the product isn’t available now, in fact, it won’t be available until February.
As you guessed there was of course some smart ass who asked the question about whether they were going to cut the price of the UK iPhone by a third too. Sadly it wasn’t me, I couldn’t be there, they must have read my mind though.
The question was met with some laughs, but it got answered. Steve more or less said that there aren’t any plans right now to do that, but its technology and it could happen.
Both of those questions get answered in the following two videos. First is the one about the other carriers, then the one about hacking/unlocking.
That’s right, we have video. The ads are pretty much the same as in the US, only with UK cultural things in place of the US.
For example instead of the video of the iPhone surfing the NY Times, its surfing The Guardian. There is also a gentleman with a UK accent doing all the spoken parts.
So with the 8GB iPhone’s price drop, came the axe for the 4GB version. Now I know a lot of you are angered with the fact that this short time after the iPhone’s release they drop the price by $200, and I have no answer nor explanation for that, I have some ideas of the few upsides it might have, but that is all.
So, why is the 4GB iPhone gone? Probably because when you are already paying $500 for a 4GB iPhone, the extra Benjamin for double the capacity doesn’t really seem like much. So basically, I have my doubts as to how many of them actually sold.
The Apple event is underway. The Apple store just went down, something new is being added!
Looks like Apple is releasing Final Cut Server...It's $999 for 10 concurrent users; $99 a seat. Pay $1999 for unlimited concurrent users. Editors now have the ability to share video with each other. Features include media asset management, templates, workflows, keyword search for videos, and access control.
Apple is introducing Final Cut Studio 2. Final Cut Pro is version 6, and introducing ProRes 422. Has uncompressed 10-bit compression at standard definitin file sizes. Capable of compressing full raster HD quality video from 1TB to 170GB.
AJA I/O HD works with Apple’s ProRes, featuring codec embedded right inside the hardware. The 10-bit 4:2:2 video lets you edit HD and up/down convert HD right on your Macbook Pro. Price tag is $3495!
New compression format, ProRes422 enable 4K video with the RED camcorder, shooting in 4K.
Final Cut Pro now features Open Format, basically allow you to mix different formats, resolutions and even mix frame-rates on the timeline.
Soundtrack 2 allows surround mixing in a single project, intuitive panner with automation, surround sound plug-ins with library of over 1000 music tracks and sound effects in 5.1.
Final Cut Studio 2 price is still only $1299. Upgrading to FCS2 cost $499 or $699 upgrade for any version of FCP from the beginning. Final Cut Studio is available next month.