Apple Store

iPhone 5 full details official as device hits Apple Store online

iPhone 5 full details official as device hits Apple Store online

It's time to take a peek at the entirety of the iPhone 5's specifications, top to bottom, as the device hits the Apple Store online and we get our first full taste of Apple's new smartphone hero (be sure to have a look at our wrap-up of Apple's big event). This device is the thinnest and lightest iPhone yet with a 4-inch Retina quality display up front and a new A6 chip under the hood. The iPhone 5 works with 4G LTE on a variety of networks both here in the USA and abroad and works with what Apple calls Ultrafast wireless or "LTE. The right way." The iPhone 5 has a new set of earbuds called EarPods, a new dock connector called Lightning, and a boosted 8-megapixel "iSight" camera as well.

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iPhone 5 priced at $199 with pre-orders starting September 14th

iPhone 5 priced at $199 with pre-orders starting September 14th

The iPhone 5 has been introduced today with prices that are exactly the same as the iPhone 4S while the iPhone 3GS is axed from the lineup and the iPhone 4 becomes a free device (on contract, of course.) The iPhone 4S was demoted today to the mid-tier of iPhone devices at the $99 price point while the iPhone 5 will be coming in 16, 32, and 64GB iterations for $199, $299, and $399 USD respectively. The iPhone 5 will be up for pre-orders on the 14th (that's this Friday) and will be shipping September 21st.

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iPhone 5 event liveblog starts in 1hr here on SlashGear!

iPhone 5 event liveblog starts in 1hr here on SlashGear!

The Apple Store is down, our liveblog is up, and the Apple event that'll almost certainly be bringing on the iPhone 5 is less than an hour away! We've got several portals for you to jump in on the big Apple action for everything from software to various bits of hardware, starting with our liveblog portal at http://live.slashgear.com/. Next you'll want to jump straight into our Apple portal for big news stories right as they're announced straight from Apple!

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iPhone 5 pre-orders tipped for September 14 via staffing call

iPhone 5 pre-orders tipped for September 14 via staffing call

This week there's been some reports from Apple staff members - all anonymous, of course - noting that they're staffing up for the morning of September 14th, likely for iPhone 5 pre-orders. This information comes from MacRumors where they've heard from trusted sources that pre-orders may not be starting on the same day as the Apple iPhone 5 event, that being the 12th - tomorrow. Apple sales support is being ramped up, according to sources, beginning at 6AM Eastern on Friday, with sustained large numbers of staff being ready for action throughout the day.

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NPD: Apple tech service key to repeat customers

NPD: Apple tech service key to repeat customers

Analyzing the way Apple customers work with their products and their store or choice this week was the NDP Group, this study revealing that 60 percent of Apple customers surveyed were more likely to come again after positive tech service. This study comes right alongside (incidentally) a supposedly "leaked" document for Apple Genius training earlier this morning that make it clear that Apple's Genius Bar is trained to make the customer happy - and of course to fix their devices, too. The NPD Group's "Tech Service Study" took on a collection of Apple product owners and found that the tech service piece of the Apple puzzle had a massive effect on their overall perception of the company.

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Apple Genius Training student workbook “leaked”

Apple Genius Training student workbook “leaked”

This week someone at Gizmodo has gotten their hands on a workbook of training documents used by Apple to make sure their Genius Bar works for the customers that need it. While it might seem that any Apple document not meant to be seen by the public would be full of undeniably valuable or otherwise magical information, here the content is essentially bland. The majority of the manual, it would seem, is dedicated to making sure that each Genius makes the customers they work with happy - and satisfied enough to buy products in the future.

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Apple: recent staffing cutbacks were ‘a mistake’

Apple: recent staffing cutbacks were ‘a mistake’

Apple has announced that it will be reversing some staffing cutbacks the company recently made at some of its stores, Bloomberg Businessweek reports. We first caught wind of these cutbacks a couple of days ago, as it was reported that Apple had laid off a number of workers at some of its retail stores in the UK. Apparently, the decision to let some workers go and cut the hours of others was "a mistake" and Apple will now work to remedy the situation.

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iPhone discounts go deep at Apple retail

iPhone discounts go deep at Apple retail

Today brings news that Apple is matching its competitors' prices on iPhones at its own retail stores, but the company doesn't want to make a big deal about it. MacRumors reports that Apple has implemented a new quiet policy that allows employees to price match on all iPhone 4S models and the iPhone 4, so if you want to buy directly from Apple but still want to get the best price possible, now is your chance. It should be noted, however, that Apple will only be price matching on sales made in-store, meaning online orders aren't eligible for the promotion.

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Apple bias identified in Grand Central Store negotiations

Apple bias identified in Grand Central Store negotiations

Apple's New York Grand Central store is at the heart of a debate over preferential treatment, with claims that the company and the Metropolitan Transportation Authority (MTA) acted uncompetitively in planning the new location. The Apple Store, which takes pride of place in the cavernous station, opened to huge response in December 2011, but according to an investigation by the New York State Comptroller was the culmination of more than a year of exclusive negotiations that contravene fair practice recommendations.

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Apple prepares to bring Retina-quality graphics to its online store

Apple prepares to bring Retina-quality graphics to its online store

Apple is planning to roll out high resolution graphics on its online store to welcome those who have the new iPad and new MacBook Pro with Retina display. Apple started upgrading graphics on the website back in March before the third-generation iPad with Retina display was released, but parts of the online store still have older graphics that don’t look so great on the latest devices.

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