It started innocently enough. Amazon published a job listing looking for Android developers for their Kindle division. That led to speculation that maybe the Kindle was going to evolve into an Android based ebook reader ala the NOOKcolor. And with devs taking the NOOKcolor and rooting it into a full fledged and very affordable Android Tablet, people started to see the possibilities even more. And then the Amazon Store for Android was announced and the rumors started to gather steam.