A new app that aims to bypass expensive neuroimaging scanners and bring brain research to your smartphone screen hopes to use "big data" principles to unlock more of the mind's secrets through the familiarity of games. The iOS and Android app, The Great Brain Experiment, is the handiwork of the Wellcome Trust Centre for Neuroimaging at UCL, and tests memory, impulse control, happiness, and visual perception, with tests that would traditionally have meant extended stays in an fMRI scanner.
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