When you find yourself at an event, there’s good reason to drag your smartphone out of your pocket or bag. Not just because you’re filling awkward downtime, but doing so might actually put real-time, contextual information in front of your face. At SXSW this weekend, event-goers will likely want to pull their phone out of their pockets and fire up the official SXSW app, named SXSW Go. The reason? Gimbal has landed at SXSW, and they’re going to light the event up with iBeacon tech.