The recent boom of YouTube stars may get pushed aside by established Hollywood stars. Google is looking to entice established celebrities with $5 million dollars for their own YouTube channel of original content. The money would cover salaries, production values, and the celebrity would get full ownership of the show. Google hopes to get twenty celebrity channels, which equals to a $100 million investment. They can afford the price tag by making it back quickly with the premium advertising they plan to run on the channels. The move mirrors what AOL and Yahoo are doing with personal celebrity channels, but YouTube has a much larger footprint and distribution network.
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