You might not want a Samsung Gear VR - not yet, anyway. The first Samsung Gear VR you're going to see on the market - as early as this afternoon - is the Samsung Gear VR Innovator Edition. This may look like a consumer release, but it's not. AT&T may be suggesting that it is, and Samsung may be suggesting that it is, the team at Oculus VR are making relatively clear that this is not meant to be the end-all, be-all release for the Gear VR. It's got Oculus branding on it, after all - they're not going to let anything out the gate suggesting it's final before they agree 100% that it is, truly, ready for everyone.