Alexa might not yet be the household name that Siri already is, but it could very soon be. That is, if Amazon really starts pushing its Echo cloud-based home assistant. Alexa, the personification of that product, has just gotten a bit better but, quite ironically, not through Amazon's own heavy lifting. The smart assistant has been endowed with some new smarts thanks to the popular web mashup service IFTTT. Now you can let Alexa do much more than just controlling you music or your smart appliances. Now you can even let it publicize your todo list, if you so wish.