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Why the Fire Phone is no gimmick

Why the Fire Phone is no gimmick

Amazon’s Fire Phone, set to launch next month, comes with a wide range of features that some critics are calling gimmicks. They argue that the device’s four cameras on the front that allow it to deliver a 3D-like effect and some extra Dynamic Perspective features, like tilt and swivel, makes little sense. And Firefly, they say, is little more than a way for Amazon to make more money off a given product. The truth, however, is much different.

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What’s the big deal with Amazon’s Fire Phone?

What’s the big deal with Amazon’s Fire Phone?

Amazon's Fire Phone is proving divisive, with the 3D smartphone encountering both curiosity and criticism for its unusual interface and underwhelming pricing structure. Rather than shaking up the smartphone industry, Amazon's "little bit different" was an even easier way to shop from the company's own store. Missed the big event? Confused about what makes the Fire Phone special - or worthy of mockery? We've got you covered.

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Fire Phone calling Mayday: hands-on demo

Fire Phone calling Mayday: hands-on demo

You may or may not like Amazon's recently announced Fire Phone, but for what it's worth, it has some amazing features that you would be hard-pressed to find in other smartphones or services. One of those is Mayday, a 24/7 live assistance service that will get you through your technical problems with a personal touch. And we've got an exclusive hands-on video of just how well this extremely helpful feature works.

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Amazon Fire Phone hands-on

Amazon Fire Phone hands-on

There are two sides to Amazon's new Fire Phone. On the one hand is the technology, Amazon experimenting with face tracking and optical recognition. On the other is the price and AT&T exclusivity; many believed Amazon would try to shake up the phone industry with its pricing, not match it. I've spent some time with the Fire Phone today: read on for some first impressions.

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