Amazon Fire Phone

Amazon Fire Phone review: The shopper’s smartphone

Amazon Fire Phone review: The shopper’s smartphone

When Amazon wades into a new segment, competitors take note, and few devices have been so nervously anticipated as the Fire Phone. Amazon's first smartphone doesn't just put Prime in your pocket, it also pushes the limits of UI, with its quartet of Dynamic Perspective cameras, and computational photography, with Firefly. Ambitious, then, but Jeff Bezos & Co. have seldom lacked that. Question is, does the Fire Phone deserve to be the hottest handset in town?

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New Fire Phone games highlight ‘Dynamic Perspective’

New Fire Phone games highlight ‘Dynamic Perspective’

On launch, the Amazon Fire Phone was a curiosity with a lot of promise. Whether or not you need Amazon at your fingertips, the screen and camera ensemble on the device are intriguing. Tracking the orientation of your head, and letting you “peek around” object on-screen, a clear angle for the Fire Phone is gaming. Now there are two new games specifically designed for the device.

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Why the Fire Phone is no gimmick

Why the Fire Phone is no gimmick

Amazon’s Fire Phone, set to launch next month, comes with a wide range of features that some critics are calling gimmicks. They argue that the device’s four cameras on the front that allow it to deliver a 3D-like effect and some extra Dynamic Perspective features, like tilt and swivel, makes little sense. And Firefly, they say, is little more than a way for Amazon to make more money off a given product. The truth, however, is much different.

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What’s the big deal with Amazon’s Fire Phone?

What’s the big deal with Amazon’s Fire Phone?

Amazon's Fire Phone is proving divisive, with the 3D smartphone encountering both curiosity and criticism for its unusual interface and underwhelming pricing structure. Rather than shaking up the smartphone industry, Amazon's "little bit different" was an even easier way to shop from the company's own store. Missed the big event? Confused about what makes the Fire Phone special - or worthy of mockery? We've got you covered.

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