Jeff Bezos is happy. More than happy, he's hooting with excitement. Yes, you might expect that from someone with an estimated net worth measured in multiples of billions of dollars, but today the Amazon CEO (and Washington Post owner, and clandestine private spaceship project Blue Origin founder) has something specific in mind: scraping the wince-inspiring reputation of technical services support away, and - with the new Mayday feature on the Kindle Fire HDX
- replacing it with a system that will propel tablets even further into the mainstream and liberate a generation of geeks from unpaid, unofficial duty as family troubleshooter. "Our goal is to elevate that whole tech support experience" Bezos told us today as he walked us through the Kindle Fire HDX range.