Chinese e-commerce giant, Alibaba has announced its plans to create its own media streaming platform. Alibaba will be calling the new platform TBO, Tmall Box Office. TBO will run licensed domestic content from China was well as foreign content. The service even has plans to create its own in-house programs, as Netflix did with House of Cards. Competition is heating up as Chinese companies are in a bit of a spending war with each other, trying to gain market share in the emerging market of media streaming technology.