advertising

Facebook thinks they can out-Google Google via Atlas

Facebook thinks they can out-Google Google via Atlas

Do you know what “people-based marketing” is? Facebook’s Atlas ad server is coining the term to make it seem like it’s not tracking you, but it is. By taking your Facebook info and using it to market directly to you, Atlas also thinks it can outperform Google’s cookie-based system.

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Universal to edit ads into classic music videos

Universal to edit ads into classic music videos

Get ready to see your favorite rapper repping products they might never have known about whilst amongst the living. Universal Music Group has announced that they’ll be teaming up with ad-placement group Mirriad and Havas Agency to modify music videos to include advertisements. This in-content generator of revenue is said to bypass "the Skip Generation" - aka those that skip advertisements whenever possible.

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Android and iOS ads go full-screen

Android and iOS ads go full-screen

You might not even notice it happening. The transition might be so smooth, you don’t think about full-screen advertisements on your smartphone until you think back a few years. "Wait," you’ll think to yourself, "did I always have to watch several seconds of video advertisement in this app, or were they added more recently?"

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Facebook’s Atlas: ads tracking you cross-device

Facebook’s Atlas: ads tracking you cross-device

The advertisement business is big. Google has cashed in with AdSense in a major way in the recent past, and Facebook wants a piece of their pie. To grab said action, Facebook is releasing Atlas, a system that aims to "track people instead of cookies" both on the desktop platform and on mobile devices.

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LG breaks world record with billboard as long as two football fields

LG breaks world record with billboard as long as two football fields

Companies go to great lengths to distinguish themselves among the glut of competitors and advertisements, and LG is no exception. Taking the task seriously, the company recently unveiled its new world record-breaking billboard, which stretches two football fields in length and no doubt glows bright as the moon at night.

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McConaughey Lincoln Commercials: just amazing

McConaughey Lincoln Commercials: just amazing

Behold, we’ve reached the mountain top. This is the most amazing piece of film footage you’ll ever see of Matthew McConaughey. These clips are for the 2015 Lincoln MKC, first introduced all the way back in December of 2013. But it’s really all about the bull.

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Firefox Nightly builds get “sponsored” Directory Tiles

Firefox Nightly builds get “sponsored” Directory Tiles

It seems that, short of a massive revolt, there is no stopping Mozilla from pushing out one of its more controversial new features. Directory Tiles, which will place a few sponsored websites on your Firefox New Tab page, has finally landed on Firefox Nightly version 34, signaling the impending arrival of the feature before the year ends.

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Snapchat tipped to be eyeing more vanishing content

Snapchat tipped to be eyeing more vanishing content

Self-destructing messages? Check. Self-destructing photos? Check. Self-destructing videos? Self-destructing news? Self-destructing ads? Check, check, and check! That is, if this rumored Snapchat Discovery truly takes flight to bring the company an additional source of revenue from brands eager to connect with the service's millions of users.

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Pop-up Ad inventor apologizes to the internet

Pop-up Ad inventor apologizes to the internet

After 20 years of the pop-up ad ruining the day of internet-goers around the world, the original developer of said code has apologized. Finally. He made clear that his original intentions were good - separating a banner ad from the page that was profiting from it. But things went sour quickly.

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Facebook earnings confirm going mobile was right

Facebook earnings confirm going mobile was right

Facebook released their earnings today, outperforming all expectations. Their staggering uptick wasn’t an fluke, either. In parsing the numbers, it’s clear that Facebook not only gets what everyone has known for some time, they’ve capitalized on it, too.

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Apple advertisements may soon look like Beats

Apple advertisements may soon look like Beats

While Apple has worked with creative agency TBWA Media Labs for decades, this week it’s suggested that they may be ready to move on. With Beats under their wing, Apple is said to be pushing for a new direction in the audiovisual elements they present to the public in the form of advertisements and billboards and everything in-between. "Shortlist" is the word, and one of the list members appears to be Beats CEO Jimmy Iovine.

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Can Google make us want Nest ads?

Can Google make us want Nest ads?

Google can’t rely on traditional advertising to make its billions any more, and is looking to smart thermostats, wearables and more to fill in the gaps, but what makes for an engaging - and unobtrusive - 21st century ad? A recently filed Google SEC document explaining that the definition of mobile was expanding to encompass smart home hardware such as Nest, as well as wearables like Glass and Android Wear, among other platforms has prompted concerns of commercials on every display. But is there a way that Google could package promotions that users not only accept, but embrace?

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