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‘advertising’ Stories

Google AdSense earnings great and growing quick

Chris Burns, Apr 12th 2012 Discuss [1]

Google's Senior Vice President and Chief Business Officer noted today during Google's earnings call for Q1 that desktop search business has maintained robust growth even through economic downfall over the past few years. Online advertising is no longer restricted to online business, noted Arora, offline businesses joining Google AdSense at an unprecedented rate. Google is joining forces with groups like Reebok for Google's Display Network for advertising in search and display, Reebok being a success story in the making as Google's display advertising grows by leaps and bounds. The Mobile world has grown as well, Google's Click to Download program working extremely well in the last quarter especially. Read The Full Story

Marriott WiFi embedded ads exposed

Mark Raby, Apr 7th 2012 Discuss [5]

When you connect to a WiFi network at a hotel, have you ever wondered if that hotel is trying to profit off of that somehow? Apparently at least one has, and it's of course very likely that it might be a big trend that only an eagle-eyed Web developer would ever notice. Enter Justin Watt, who recently stayed at one of Marriott's Courtyard hotels in New York City and saw something odd when checking his personal blog. Read The Full Story

Google gets AdWords smackdown from Australian court

Chris Davies, Apr 3rd 2012 Discuss [2]

Google has received a spanking from Australian regulators, with the search giant deemed responsible for advertisers who use AdWords to promote themselves in a misleading or deceptive way. The company must develop a "compliance program" to vet new advertisers, the Sydney Morning Herald reports, after losing an appeal in the Australian Federal Court earlier today. Google will now be forced to ensure adverts can't link to one site while seeming to represent a different one, among other things. Read The Full Story

“Smoked by Windows Phone” winner to auction prizes for charity

Ben Kersey, Mar 27th 2012 Discuss [3]

Yesterday probably wasn't very fun for Microsoft. They were accused of not playing fair when it came to their “smoked by Windows Phone” competition, telling a winner that he lost “just because”. The story quickly gained traction in the media, and hoping to avoid the situation blowing up further, Microsoft representative Ben Rudolph took to Twitter to apologize. He also offered up the $1,000 prize laptop as well as a Windows Phone. Read The Full Story

Microsoft apologizes to “smoked by Windows Phone” winner

Ben Kersey, Mar 26th 2012 Discuss [23]

This morning we learned that funny business was going on with the “Smoked by Windows Phone” campaign. Sahas Katta went to a Microsoft store and took the test with his Samsung Galaxy Nexus. Even though he won the challenge, “bring up the weather of two different cities” as quickly as possible, the store reps claimed he still lost. The story has been gaining momentum in the press, and now Microsoft employee Ben Rudolph has issued an apology. Read The Full Story

Smoked by Windows Phone promo fizzles after Android wades in

Chris Davies, Mar 26th 2012 Discuss [10]

Microsoft's "Smoked by Windows Phone" campaign has landed the company in hot water, with claims that the competitive promotion - which pits WP7 devices against rivals in speed tests - is being unfairly judged. The marketing scheme attempts to demonstrate how Windows Phone's Live Tiles, among other things, make it a speedier platform than iOS or Android, challenging users of other devices to head-to-head tasks; unfortunately, as Skatter Tech found when pitting a Galaxy Nexus against Windows Phone in the Santa Clara Microsoft Store, it's also subject to the whims of store staff. Read The Full Story

Android eavesdropping patent matches ads to background chatter

Chris Davies, Mar 23rd 2012 Discuss [5]

Your Android phone could one day eavesdrop on background noise in voice calls and use it to pick out contextual adverts, if a new Google patent is any indication, with a barrage of sensors tailoring promotions to the user's environment. The patent, "Advertising based on environmental conditions", describes using a smartphone's various sensors - tracking temperature, humidity, sound, light, air composition, location, and speed of movement, or any combination - to help pick mobile adverts that suit the environment the user is currently in. While clever, it's a system that would likely prompt uproar among privacy advocates should Google ever attempt to implement it. Read The Full Story

Google wins patent for ringback adverts

Rue Liu, Mar 13th 2012 Discuss [2]

Google has just been granted a patent from the USPTO that replaces ringback tones with adverts. The idea is to replace the ringback sound you hear when you're calling someone and waiting for them to pick up. The ringback sound that you'd normally have to listen to anyways while you're waiting is replaced by an audio advertisement. Read The Full Story

Facebook Timeline will be mandatory for brand pages March 30

Mark Raby, Mar 1st 2012 Discuss [13]

Up until now, companies that managed their own brand page on Facebook could decide whether or not they wanted to opt in to the new Timeline format. Come March 30, though, that choice will no longer be optional. The social networking site will foribly convert all existing brand pages to the new layout at the end of the month, a move that is sure to cause mixed reactions. Read The Full Story

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