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Twitter gets creepier with keyword-targeted ads

Twitter gets creepier with keyword-targeted ads

This week the folks at Twitter have announced the first wave of keyword targeting in timelines - available to advertisers for every place that Twitter Ads are supported. You'll be working in all languages and in every single Twitter market across the advertising universe with targeted ads. In this case it means that if someone tweets about something they enjoy, an advertisement can now see that and target itself based on the subject matter.

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GM adds Facebook ads back to promo portfolio

GM adds Facebook ads back to promo portfolio

Facebook and General Motors are bosom advertising buddies once more, with the car company returning to the social network to promote the Chevrolet Sonic, just short of a year after claiming it saw little return from ads on the site. The lure has been "newly available targeting and measurement capabilities on Facebook," Chevrolet marketing VP Chris Perry told AdAge, and will see the GM model pushed through the latest "Find New Roads" campaign.

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Facebook Home will have ads (just not at first)

Facebook Home will have ads (just not at first)

This week the Android user experience known as Facebook Home has been revealed, and with it, whispers of advertisements served to you front and center. Not unlike what you've seen with Kindle series of tablets, the Facebook Home app will indeed be serving advertisements to you through the lockscreen portion of the UI. What's not known at the moment is if this will be a reality just on the app download version of Home or if it'll be present on the Facebook Phone experience too.

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Nuance Voice Ads turn your phone into a chatty salesman

Nuance Voice Ads turn your phone into a chatty salesman

Could Siri start selling to you? Maybe so, if Nuance has its way: the company has launched Voice Ads, a system of dynamically injecting spoken promotions into digital personal assistant services like Apple's Siri. Aiming to make commercials more engaging - and thus increase the number of people who actually act on them - the first iteration of Voice Ads will see promotional content on smartphones and tablets invite users to speak to them, with an ensuing conversation including a sales message.

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Facebook brings ads straight to your newsfeed

Facebook brings ads straight to your newsfeed

Facebook is launching a new advertising test feature that will allow advertisers and marketers to bring ads straight to your Facebook newsfeed. The new test feature is part of Facebook Exchange, Facebook's way of allowing businesses to cater there ads to people based on their online browsing history. The test feature will be rolled out to a small alpha group at first, and will expand over the next few weeks.

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