advertising

Nokia Lumia 2520 commercial misleads, plays on geek insecurities

Nokia Lumia 2520 commercial misleads, plays on geek insecurities

Nokia has released a somewhat misleading commercial having a go at a tablet that could be interpreted as an Apple iPad while touting its own, new Lumia 2520 tablet. The ad focuses on the competitor tablet's lack of a keyboard and allegedly shorter battery life. The problem with the ad is that it fails to mention that the attachable Nokia Power Keyboard that makes mechanical typing possible on the 2520 -- and extends the tablet's battery life by a claimed 50% -- doesn't come standard with the 2520.

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Anchorman 2 trailers just the beginning: 50 unique clips unleashed

Anchorman 2 trailers just the beginning: 50 unique clips unleashed

The folks behind the international push for the viewing of the sequel to one of the most well-received comedy movies in recent history - Anchorman - have brought on some heat when it comes to viral advertising this month. They've made it known to the whole world that they mean business with a total of 50 new newscast videos, each of them sent out on top of a real newscast, covering real news. These bits are mixed with recent appearances on Conan O'Brien and a set of Dodge Durango commercials - or rather strange promotions - as well.

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Twitter gives advertisers targeting options based on device, OS, and WiFI

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service -- increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There's also granular reporting analytics tossed into the mix.

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Samba TV releases new second-screen and TV apps for Sony devices

Samba TV releases new second-screen and TV apps for Sony devices

Samba TV, formerly known as Flingo, today released a slew of apps for Sony devices, including Bravia TVs, Blu-ray Disc players, and Blu-ray Home Theater devices patched into Sony Entertainment Network. The apps detect what is playing on your connected smart TV and automatically push related interactive content, which can then be accessed on second-screen devices such as smartphones and tablets or via the TV. This development expands Samba TV's reach to 30 million devices worldwide.

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Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

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Facebook investigates tracking users’ cursors and screen behavior

Facebook investigates tracking users’ cursors and screen behavior

Facebook has been actively researching the feasibility, effectiveness, and profitability of tracking users' cursors and screen positions, reports the Wall Street Journal. The data would give the social media giant the ability to analyze the ways in which users interact with Facebook content and advertising. This would in turn let it change the site and its advertising methods according to where users hover their mice and scroll their device displays.

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Xbox One Invitation campaign behind the scenes: a massive undertaking

Xbox One Invitation campaign behind the scenes: a massive undertaking

If you weren't worried that your favorite game was addicting enough before, a new Xbox One video spot will alleviate all your comfort. Taking cues from some of the biggest headliner games to launch with the console, Microsoft's ad collaborators have created a trailer that invites gamers into the game - along with everyday office workers, futball enthusiasts, and high-speed highway drivers. Watch out for that drop-in mech while you're at it.

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