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Google secures pay-per-gaze patent

Google secures pay-per-gaze patent

Google recently secured a patent for pay-per-gaze technology that may influence the cost of advertising for products like Google Glass. The patent notes that eye tracking systems already exist but have been limited to mostly research applications. They have never been leveraged for practical applications used in everyday life and this patent may make it possible to bill based on how many times a user looks at an advertisement, both online and off.

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Google Maps local advertising added to Android and iOS apps

Google Maps local advertising added to Android and iOS apps

Google may give away software like Google Maps for iOS and Android free, but it has to make its money somewhere, and so the company announced today that the location apps will now support AdWords advertising. The updated app for iPhone, iPad, and Android now injects localized adverts at the bottom of the screen, based on what the user is searching for and where; so, if you're hunting down a cake shop, you might see a promotion for a nearby bakery.

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Microsoft pits Acer Iconia W3 against iPad mini in latest Windows fight

Microsoft pits Acer Iconia W3 against iPad mini in latest Windows fight

Microsoft has taken on Apple's iPad mini in its latest head-to-head commercial, pitting the 7.9-inch iOS tablet against Acer's Iconia W3 and, unsurprisingly since it's all being paid with Microsoft's dime, finding the Windows 8 slate to be the winner. The advert, which follows June's battle between the iPad 4 and Dell's XPS 10, runs through some of the things you can do on Windows 8 that you can't on the iPad mini.

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HTC One Max Robert Downey Jr full-length teaser appears [UPDATE]

HTC One Max Robert Downey Jr full-length teaser appears [UPDATE]

While just a couple of bits and pieces were spilled yesterday, overnight it would appear that HTC made with the full-length video spot for their newest campaign entitled "Big Things Ahead." They also use the tag #HTChange, a single iteration of the multi-word collection of possibilities for what H.T.C. could stand for. It's also been suggested that this advertisement teases not only the HTC One Max, but the oncoming brand embodiment by Robert Downey Jr., Iron Man himself.

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Nokia Lumia 925 battles iPhone 5 camera in latest comparison ad

Nokia Lumia 925 battles iPhone 5 camera in latest comparison ad

Nokia has thrown down the gauntlet to the iPhone 5, with a new commercial that pits Apple's smartphone against the Lumia 925's camera and - so the plucky Finns claim - finds Cupertino's finest left wanting. The advert, promising "Better Photos Every Day", shows side-by-side comparisons taken on the iPhone 5 and the Lumia 925, aiming to highlight the Windows Phone's low-light performance and more accurate colors.

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HTC One Max and Robert Downy Jr teased in viral video spot

HTC One Max and Robert Downy Jr teased in viral video spot

This afternoon HTC has teased "Big things ahead" with a teaser for a trailer - yes, such things do now exist - for a new device or service, two of the most likely candidates being the fabled HTC One Max and the addition of Robert Downey Jr. It's been suggested more than once in the very recent past that Iron Man himself would be taking on a role not unlike a brand ambassador for the company, and it doesn't look impossible that the fellow jumping off the helicopter in this spot would be him - but that's far less important than the device, right?

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Facebook TV-style ads tipped to appear by end of 2013

Facebook TV-style ads tipped to appear by end of 2013

With Facebook having gone public not too many months ago, efforts such as the TV-Style Ad sales being reported today aren't as impossible to imagine as they once were. Speaking with Bloomberg today are a set of anonymous sources suggesting that Facebook is close to a deal that would begin selling TV-Style commercials, whatever that may entail, by the end of the year. These ad spots would cost a cool $2.5 million each for a full days' run on the site.

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X-Men: Days of Future Past viral marketing begins with Trask Sentinels

X-Men: Days of Future Past viral marketing begins with Trask Sentinels

Trask Industries never looked better as the marketing push for X-Men: Days of Future Past begin with an ominous look at Sentinels. These robotic beasts are part of several X-Men storylines, here appearing in a 50 years of innovation video that once again pinpoints the timeline for this next bit of action in the Marvel Universe. While one storyline will sit squarely in the present, the other will take place 11 years after X-Men: First Class.

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