GM abandoning Facebook's paid advertising is likely only the start of high profile brands ditching the social network, analysts predict, with one global firm claiming the site was getting worse, not better, for marketing. "Facebook often stands directly in the way of marketers’ efforts to measure the performance of their programs" Forrester analyst Nate Elliott claims, pointing to the social site's inconsistent jumping between different advertising strategies as it desperately hunts for something that will actually make it money.
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‘advertising’ Stories
General Motors ditches Facebook advertising
Automotive behemoth General Motors has ditched its Facebook advertising plans, the car company has confirmed, though it intends to continue using the social network for free outreach to consumers. GM gave no specific reason publicly for its decision to cease using Facebook adverts, but a source familiar with the decision told WSJ that the campaigns "had little impact on consumers" and were not being seen as the best use of advertising budgets.
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Intel goes tiger dancing in bizarre Ultrabook promo
Intel's ultrabook marketing strategy has taken a turn for the bizarre, with the chip company looking to a dancing moon tiger - and, at a recent Japanese press event, a group of 100 backup dancers - to push the MacBook Air rivals. While in North America and Europe, Intel has generally been focusing on how thin ultrabooks are, without necessarily sacrificing power, in Japan a somewhat more unusual campaign has rolled out. Check out the videos after the cut.
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Facebook may serve ads on third-party sites
Facebook may soon be serving you targeted ads on third-party websites. Erin Egan, Facebook's privacy head, recently announced some proposed changes to the social networks privacy policy and followed up with a question-and-answer web chat earlier today. During the session, Egan emphasized that the company's policy always allowed for serving of ads off Facebook.
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Facebook talks mobile as IPO skeptics spread
Facebook's IPO may be the deal everyone in tech is talking about, but big-name investors are growing increasingly cautious over whether the site's valuation is deserved, insiders claim. Founder and CEO Mark Zuckerberg has stepped up to reassure traders at the Facebook IPO roadshow that mobile is a focus moving forward, claiming the social site is "just getting started" with its existing apps, and pointing to better integration with third-party services and a "transformative" mobile advertising experience as a key area for profit growth.
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Samsung memory ads lampoon lag (but do they swipe at Apple too?)
Samsung's advertising team is at it again, this time coming up with some would-be virals pushing the company's memory, but already the firm finds itself at the point end of Apple-bashing accusations. The trio of clips focus on the frustrations caused by memory bottlenecks: freezing, batteries draining in short order, and persistent loading balls. It's the latter, though, that has market watchers questioning who, exactly, Samsung's target is.
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Rubin: Android ad cash unexpected
Today during their ongoing case against Oracle, Google's Larry Page was asked to say whether or not he originally expected Android to contribute greatly to the company's total ad revenues. After asked by Judge William Alsup to answer the question directly, Rubin answered that he did not. If one takes a peek at some of the ad revenue numbers from the time of Android's rise to power, one sees how easy it would have been to expect nothing other than a relatively tame future for the operating system.
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Hulu sets record 1.76 billion ad views in March
If you were interrupted from your online video-watching experience last month, there's a good chance you were on Hulu. The network-sponsored streaming site is the runaway leader in video ads, and it had a record number of delivered advertisements in March. A total of 1.76 billion ads were distributed to viewers on Hulu.com and its various apps, 39% more than YouTube.
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Microsoft ropes in more ad partners for Xbox TV apps
If you aren't content with the ads that currently take over your TV screen when using video apps on your Xbox 360, here's some news for you. No, the ads aren't going away; they're just going to expand a little bit. A bunch of new advertisers have come on board, hoping to their brand message across to their own fair share of the 40 million active Xbox Live members.
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Twitter adds OS targeting for mobile ads
Twitter has been running an advertising platform called Promoted Tweets for a while. This platform allows advertisers to send specific tweets out to users of smartphones, computers, and tablets. The company has announced that those Promoted Tweets are now able to be sent out to Blackberry users.
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Cross-branding is the new Gadget Black
The power of cross-branding is taking the technology and gadget world by storm, in every sector and in every product from items as small as a low-powered smartphone all the way up to six-figure automobiles. You’ll notice it in some of our most popular reviews, you’ll see it in the cars we’ve had our hands on in the past few months, and you’ll see it on billboards for power objects of desire all across your city. One brand has something that another brand knows will, with their help, make them both look powerful – and it’s taking our consumer culture by storm.
Facebook Offers hits your news feed today [UPDATED]
Everyone on Facebook will start seeing Facebook Offers in their news feeds today, a program initiated by Facebook in collaboration with business small and large several months ago. These offers will have users clicking in on "Get Offer" links left and right in a fashion that should, if businesses hopes become reality, have users spending loads of cash in the very near future. Facebook users on the other hand are likely to be split over this new addition to news feeds, with a certain sacred and unspoken "do not touch" clause on their minds for the center of their Facebook experience.
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