advertising

Twitter gives advertisers targeting options based on device, OS, and WiFI

Twitter gives advertisers targeting options based on device, OS, and WiFI

In June, word surfaced that Twitter was working on location-based advertisements, something that would accompany keyword targeting and give advertisers more overall options. Today the microblogging website announced more good news for those advertising on the service -- increased mobile targeting options based on devices, mobile operating system, and Wi-Fi connectivity. There's also granular reporting analytics tossed into the mix.

Continue Reading

Samba TV releases new second-screen and TV apps for Sony devices

Samba TV releases new second-screen and TV apps for Sony devices

Samba TV, formerly known as Flingo, today released a slew of apps for Sony devices, including Bravia TVs, Blu-ray Disc players, and Blu-ray Home Theater devices patched into Sony Entertainment Network. The apps detect what is playing on your connected smart TV and automatically push related interactive content, which can then be accessed on second-screen devices such as smartphones and tablets or via the TV. This development expands Samba TV's reach to 30 million devices worldwide.

Continue Reading

Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

Continue Reading

Facebook investigates tracking users’ cursors and screen behavior

Facebook investigates tracking users’ cursors and screen behavior

Facebook has been actively researching the feasibility, effectiveness, and profitability of tracking users' cursors and screen positions, reports the Wall Street Journal. The data would give the social media giant the ability to analyze the ways in which users interact with Facebook content and advertising. This would in turn let it change the site and its advertising methods according to where users hover their mice and scroll their device displays.

Continue Reading

Xbox One Invitation campaign behind the scenes: a massive undertaking

Xbox One Invitation campaign behind the scenes: a massive undertaking

If you weren't worried that your favorite game was addicting enough before, a new Xbox One video spot will alleviate all your comfort. Taking cues from some of the biggest headliner games to launch with the console, Microsoft's ad collaborators have created a trailer that invites gamers into the game - along with everyday office workers, futball enthusiasts, and high-speed highway drivers. Watch out for that drop-in mech while you're at it.

Continue Reading

Instagram adverts detailed as sponsored images arrive within a week

Instagram adverts detailed as sponsored images arrive within a week

Instagram confirmed it would be including adverts earlier this month, and now the photo sharing service has given us an idea of just what they'll look like, along with confirmation that US users will start to see sponsored content appearing in the coming week. The promos will look just like standard Instagram photos, only with a "Sponsored" label in the top right corner, where the timestamp would normally be.

Continue Reading

Google Search goes massive with banner ads and YouTube

Google Search goes massive with banner ads and YouTube

Branded queries such as "Southwest Airlines" have begun turning up Google results with large-scale banner ads while searches for artists have started a roll-out of specialized YouTube listings. This is all part of a multi-tiered Google Search modification that brings more cash to the search giant and allows brand integration to run in one case, with quicker results for the searcher's wants and needs in the other, done in part as part of the Hummingbird initiative.

Continue Reading

Twitter expands revenue sources in prep for Nov. 15 IPO

Twitter expands revenue sources in prep for Nov. 15 IPO

With its Nov. 15 IPO less than a month away, Twitter recently explained its latest revenue model additions. They include lead generation, traffic conversion and TV targeting. Having been in business since 2006 but yet to show a profit in any year since, Twitter is under pressure from the investing community to show why its IPO is worth $1 billion.

Continue Reading