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PlayHaven, Kontagent merger to form mobile gamer targeting powerhouse

PlayHaven, Kontagent merger to form mobile gamer targeting powerhouse

PlayHaven and Kontagent are merging in a deal worth hundreds of millions of dollars, the companies announced today. The two are both in the mobile gaming analytics market, but with complementary specializations. PlayHaven helps mobile gaming developers identify big-spending users so developers can target promotions at them. Kontagent supplies 360-degree analytics to developers for insights into user information and behavior.

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Microsoft takes a dig at Samsung in Surface vs. Galaxy Tab commercial

Microsoft takes a dig at Samsung in Surface vs. Galaxy Tab commercial

Last year, Samsung considered building a Windows 8 (RT), ARM-based, Qualcomm Snapdragon-powered tablet for Microsoft. But then, along with companies like HP, Samsung dropped out of the Windows 8 tablet production party to continue pursuing its Galaxy Tab prospects. Today, Microsoft issued a new commercial taking a dig at Samsung for its 10.1-inch Galaxy Tab's lack of a full-size USB port.

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“The Bent Bullet” weaves X-Men mutants into JFK conspiracy

“The Bent Bullet” weaves X-Men mutants into JFK conspiracy

X-Men: Days of Future Past has received a real-world tie-in via The Bent Bullet, a promotional website and video that weaves X-Men mutants in with a JFK conspiracy theory, blending the real and fictional in a quasi sort of alternative history genre getup. The video, which we have for you after the jump, summarizes the premise behind the mutant conspiracy, but for those who want to go elbow-deep in the story, there's a full write up that covers all the bases.

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Nokia Lumia 2520 commercial misleads, plays on geek insecurities

Nokia Lumia 2520 commercial misleads, plays on geek insecurities

Nokia has released a somewhat misleading commercial having a go at a tablet that could be interpreted as an Apple iPad while touting its own, new Lumia 2520 tablet. The ad focuses on the competitor tablet's lack of a keyboard and allegedly shorter battery life. The problem with the ad is that it fails to mention that the attachable Nokia Power Keyboard that makes mechanical typing possible on the 2520 -- and extends the tablet's battery life by a claimed 50% -- doesn't come standard with the 2520.

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Anchorman 2 trailers just the beginning: 50 unique clips unleashed

Anchorman 2 trailers just the beginning: 50 unique clips unleashed

The folks behind the international push for the viewing of the sequel to one of the most well-received comedy movies in recent history - Anchorman - have brought on some heat when it comes to viral advertising this month. They've made it known to the whole world that they mean business with a total of 50 new newscast videos, each of them sent out on top of a real newscast, covering real news. These bits are mixed with recent appearances on Conan O'Brien and a set of Dodge Durango commercials - or rather strange promotions - as well.

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