advertising

Android and iOS ads go full-screen

Android and iOS ads go full-screen

You might not even notice it happening. The transition might be so smooth, you don’t think about full-screen advertisements on your smartphone until you think back a few years. "Wait," you’ll think to yourself, "did I always have to watch several seconds of video advertisement in this app, or were they added more recently?"

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Facebook’s Atlas: ads tracking you cross-device

Facebook’s Atlas: ads tracking you cross-device

The advertisement business is big. Google has cashed in with AdSense in a major way in the recent past, and Facebook wants a piece of their pie. To grab said action, Facebook is releasing Atlas, a system that aims to "track people instead of cookies" both on the desktop platform and on mobile devices.

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Snapchat tipped to be eyeing more vanishing content

Snapchat tipped to be eyeing more vanishing content

Self-destructing messages? Check. Self-destructing photos? Check. Self-destructing videos? Self-destructing news? Self-destructing ads? Check, check, and check! That is, if this rumored Snapchat Discovery truly takes flight to bring the company an additional source of revenue from brands eager to connect with the service's millions of users.

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Pop-up Ad inventor apologizes to the internet

Pop-up Ad inventor apologizes to the internet

After 20 years of the pop-up ad ruining the day of internet-goers around the world, the original developer of said code has apologized. Finally. He made clear that his original intentions were good - separating a banner ad from the page that was profiting from it. But things went sour quickly.

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Apple advertisements may soon look like Beats

Apple advertisements may soon look like Beats

While Apple has worked with creative agency TBWA Media Labs for decades, this week it’s suggested that they may be ready to move on. With Beats under their wing, Apple is said to be pushing for a new direction in the audiovisual elements they present to the public in the form of advertisements and billboards and everything in-between. "Shortlist" is the word, and one of the list members appears to be Beats CEO Jimmy Iovine.

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Can Google make us want Nest ads?

Can Google make us want Nest ads?

Google can’t rely on traditional advertising to make its billions any more, and is looking to smart thermostats, wearables and more to fill in the gaps, but what makes for an engaging - and unobtrusive - 21st century ad? A recently filed Google SEC document explaining that the definition of mobile was expanding to encompass smart home hardware such as Nest, as well as wearables like Glass and Android Wear, among other platforms has prompted concerns of commercials on every display. But is there a way that Google could package promotions that users not only accept, but embrace?

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Google eyes Nest for new world of AdWords everywhere

Google eyes Nest for new world of AdWords everywhere

Google is predicting adverts displayed on your Nest smart thermostat, as well as across wearables like Glass and Android Wear, car dashboards, and more, as it tries to clue the government in on what will be the ad opportunities of tomorrow. The idea of the spread of marketing and similar promotional information across different wearable and smart home devices came as Google responded to an SEC concern about falling ad revenues as the traditional ways of displaying them become diversified.

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