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Facebook retail test introduces “Want” button

, Oct 8th 2012 Discuss [0]

Facebook's Like button is famous with users the world-over, but it may not be long before folks have a couple more buttons at their disposal. Facebook is currently running a small-scale retail test with some of its partners that tosses "Want" and "Collect" buttons into the list. The test is for a new feature called "Collections," which, according to a statement sent to PCMag, will allow retailers to share more details about their products with Facebook users. Read The Full Story

Facebook testing Promoted Posts for all users

, Oct 3rd 2012 Discuss [0]

You might already be familiar with different companies and brands promoting their status updates or tweets on Facebook and Twitter. By paying social networks, these companies make sure their messages are read by as many people as possible in the form of "promoted" content, and it looks like Facebook is expanding this feature to regular users as well. Read The Full Story

Advertising lobbying group criticizes Microsoft for IE 10 Do Not Track feature

, Oct 3rd 2012 Discuss [0]

A US-based advertising lobbying group has sent out an open letter to Microsoft that criticizes the company's decision to enable Do Not Track by default in its Internet Explorer 10 that comes bundled with Windows 8. The Association of National Advertisers (ANA) called Microsoft’s decision “shocking.” Read The Full Story

Amazon forces “Special Offers” ads on all Kindle Fire tablets [Update 2]

, Sep 7th 2012 Discuss [0]

Amazon will only offer advertising-supported Kindle Fire tablets, injecting "special offers" into the standby screen of its Android slates, and giving no option to pay more to remove the promotions. The "special offers" concept was launched for e-paper Kindles some time back, subsidizing the upfront cost of the ereader in return for showing adverts on the homescreen (though not during actual ebook display); now, that same concept has been included in the new range of Kindle Fire and Kindle Fire HD tablets. Read The Full Story

New Sony patent shows off interactive commercials

, Aug 23rd 2012 Discuss [0]

We often talk about patents here at SlashGear, but rarely do we get patent filings as strange (or as silly) as this one. GameNMotion has uncovered a Sony-filed patent for "converting television commercials into interactive networked video games," and along with it comes a number of interesting applications. The patent seems to center around the PlayStation family of devices - PlayStation 3, PlayStation Move, PS Eye, and a microphone to be specific - more than it does the actual television, with these commercials making use of Sony's gaming peripherals to become interactive mini-games. Read The Full Story

Google brings TrueView in-stream video ads to mobile devices

, Aug 22nd 2012 Discuss [0]

With more and more Internet users streaming video on their smartphones and tablets, Google is constantly looking for ways to monetize all of that. One of the ways the company is doing that is by bringing TrueView in-steam ads to YouTube videos on mobile devices. YouTube product group manager Phil Farhi announced these new mobile ads on the Google Mobile Ads Blog, and told TrueView users what they can expect now that mobile devices have been tossed into the mix. Read The Full Story

New Super Mario Bros 2 grabs Penelope Cruz for dress-up spot

, Aug 17th 2012 Discuss [0]

As Nintendo pushes New Super Mario Bros 2 for the Nintendo 3DS and 3DS XL, they're deciding that they need none other than actress Penelope Cruz to don the classic plumber outfit to make the game seem more attractive. The advertisement you're about to see is lengthy, dry, and makes the title out to be just about as dumbed-down a video game can be, with jumping and coin-grabbing as the only two objectives the whole way through. In addition, the impossible nature of the storyline makes the whole spot fall undeniably flat. Read The Full Story

Upcoming uTorrent update will feature adverts

, Aug 13th 2012 Discuss [0]

uTorrent is one of the world’s most popular BitTorrent clients, with most users preferring it over other solutions due to its lightweight operation and low memory footprint. BitTorrent Inc has slowly been adding new features into the client, upsetting some users in the process, but the latest change will no doubt be controversial. TorrentFreak reports that adverts will soon be integrated into the client that will should generate significant amounts of additional revenue for the company. Read The Full Story

New Apple “All on iPad” advert wants you to forget the hapless Genius

, Aug 8th 2012 Discuss [0]

Having sensibly retired its Genius adverts, Apple has attempted to wash away the sour taste with a new iPad promo that takes things back to basics. "All on iPad" is, as the name suggests, a testament to how tablet owners can handle all their computing needs with Apple's iOS slate in the "post-PC" era, including image editing, using the tablet as a hub for video entertainment, and mobile payments. Read The Full Story

Apple yanks unloved Genius adverts

, Aug 7th 2012 Discuss [0]

Apple has pulled its controversially underwhelming "Genius" adverts, which debuted during the Olympics to a litany of criticism. The trio of clips - which showed a slightly bemused Apple Genius being pestered with questions at inopportune times - showed up interspersed in Olympics 2012 coverage a week ago, but according to the ad agency responsible have now been retired. However, the agency also insists that the short run was the intention all along. Read The Full Story

Facebook stumped on 80% fake ad click accusations

, Aug 3rd 2012 Discuss [0]

Facebook has pleaded ignorance to accusations of widespread fake advert clicks, saying that it is unable to replicate what one company claimed amounted to a 5:1 ratio of bot action to real users. Music platform startup Limited Run came to attention earlier this week after revealing that its own analytics suggested the bulk of advert action was fake. However, Facebook is struggling to find the same evidence. Read The Full Story

Facebook faces loose Likes at crucial ad crux

, Aug 2nd 2012 Discuss [0]

As Facebook's public persona ramps up another new month, less than a year after it's first put itself on the public market with an IPO of some great disaster, the social network faces several allegations of advertising network faux pas. The most recent bit comes in as a release in their very own company filings, a note on how more than 8.7% of its 955 million active accounts are "rule breakers" or completely fake accounts altogether. The second and third negative news bits come from 3rd party groups saying Facebook's advertising network relies too heavily on "likes" that may not even be real, so to speak. Read The Full Story
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