Following the update allowing advertisers to target users based on email addresses and user IDs, Twitter has rolled out another update that gives its advertisers better insight -- Twitter Cards analytics. This dashboard pulls one's data into easy to sort through and digest charts, accompanying it with click data and more for specific dates.
Yesterday, Twitter revealed a refresh to its Web design, something still rolling out and ushering in another change, this one for the company's advertising partners: the ability to target based on email addresses and Twitter user IDs. The announcement was made on the company's advertising blog today, and expands the functionality to excluding users just the same, offering more control over all.
Twitter's stock price rose to record levels three times in as many days. It closed today at $69.96, rising 8.4% over yesterday. In turn, the price closed 7.5% higher yesterday than the day before. The social media company's market valuation now stands at nearly $40 billion.
Buckle your boots. You're in for the rad-est, snowboarding-est, most gratuitously romantical tech gear commercial you've ever seen. Samsung just released a commercial for its Galaxy Gear smartwatch that will make your heartstrings shudder. It's in fine keeping with the recent tech gear marketing trend of stopping just one nanometer short of directly shouting to the male segment, "This gadget will get you the girl!"
Apple has released its new 2013 holiday advert, "Misunderstood", demonstrating what an iPhone, AirPlay, and a little video editing can do for the festive season. The commercial, which shows a teenager secretly recording his family as they gather for the holidays and then cutting the clips together into a video he subsequently plays via AirPlay, is one of the quieter ads Apple has put together in terms of promoting features.
Twitter is working on an edit feature. Meaning you could soon be able to edit your tweets -- with some caveats. You won't be able to write a tweet, publish it, wait a few hours, and then replace the content of the tweet with entirely different and unrelated content. Twitter is still working out the details of what you can and can't do in edit mode, but the feature is on the horizon.
Twitter is rolling out a new advertising option for mobile devices. Advertisers will now be able to send a tweet into mobile Twitter app users' timelines with a "Promoted" tag and follow button appearing below the tweet. The option has been in beta testing mode for some time now, and today the company is extending it to all advertisers.
A new iPhone concept has surfaced from Italian ad agency SET Solution, and they're calling it the iPhone Air. We would love to see Apple produce something like this, assuming it's even possible. It's as thin as a couple of stacked credit cards, the display reaches all the way to the edges with nary a bevel in sight, and TouchID is integrated despite the size limitations. An agency can dream, can't it?
Twitter has been field-testing a new native app feature that shows a map of tweets occurring near the user in real time. The feature appears as a separate column in the app and shows tweets from other users regardless of the follow relationship between the users. It's called "Nearby", and it could be Twitter's next granular advertising targeting gambit.