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Facebook investigates tracking users’ cursors and screen behavior

Facebook investigates tracking users’ cursors and screen behavior

Facebook has been actively researching the feasibility, effectiveness, and profitability of tracking users' cursors and screen positions, reports the Wall Street Journal. The data would give the social media giant the ability to analyze the ways in which users interact with Facebook content and advertising. This would in turn let it change the site and its advertising methods according to where users hover their mice and scroll their device displays.

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Xbox One Invitation campaign behind the scenes: a massive undertaking

Xbox One Invitation campaign behind the scenes: a massive undertaking

If you weren't worried that your favorite game was addicting enough before, a new Xbox One video spot will alleviate all your comfort. Taking cues from some of the biggest headliner games to launch with the console, Microsoft's ad collaborators have created a trailer that invites gamers into the game - along with everyday office workers, futball enthusiasts, and high-speed highway drivers. Watch out for that drop-in mech while you're at it.

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Instagram adverts detailed as sponsored images arrive within a week

Instagram adverts detailed as sponsored images arrive within a week

Instagram confirmed it would be including adverts earlier this month, and now the photo sharing service has given us an idea of just what they'll look like, along with confirmation that US users will start to see sponsored content appearing in the coming week. The promos will look just like standard Instagram photos, only with a "Sponsored" label in the top right corner, where the timestamp would normally be.

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Google Search goes massive with banner ads and YouTube

Google Search goes massive with banner ads and YouTube

Branded queries such as "Southwest Airlines" have begun turning up Google results with large-scale banner ads while searches for artists have started a roll-out of specialized YouTube listings. This is all part of a multi-tiered Google Search modification that brings more cash to the search giant and allows brand integration to run in one case, with quicker results for the searcher's wants and needs in the other, done in part as part of the Hummingbird initiative.

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Twitter expands revenue sources in prep for Nov. 15 IPO

Twitter expands revenue sources in prep for Nov. 15 IPO

With its Nov. 15 IPO less than a month away, Twitter recently explained its latest revenue model additions. They include lead generation, traffic conversion and TV targeting. Having been in business since 2006 but yet to show a profit in any year since, Twitter is under pressure from the investing community to show why its IPO is worth $1 billion.

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Here’s how to opt out of Google’s personal endorsements

Here’s how to opt out of Google’s personal endorsements

This morning Google unleashed an initiative that would have user names and faces attached to advertisements across the Google search universe. These faces and names are generated by users' personal endorsements, in turn connected with additional reviews as well as Google+ profile pages. This system is not compulsory for Google accounts, nor is it even necessary for you - the user - to show up in results anywhere at all: opting out is easy.

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Google TOS update details plan to sell users’ endorsements

Google TOS update details plan to sell users’ endorsements

Google has recently announced an update to its terms of service and in short, it looks like they will soon be taking advantage of user ratings and reviews. The details of the terms of service update have been posted on the Google Policies & Principles page and will be going into effect on November 11, 2013. And in addition to simply updating the page and leaving everyone to hunt for the changes, Google has offered a summary for those "allergic to legalese."

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Samsung Galaxy Gear ads give smartwatches some heritage

Samsung Galaxy Gear ads give smartwatches some heritage

"After all these years, it's finally real." Samsung has kicked off its advertising campaign for the Galaxy Gear smartwatch, and it's calling on the heritage of all the more memorable fictional forebears to remind us just how high-tech the wearable is. Samsung's new "Evolution" campaign - and a second spot, called "A Long Time Coming" - set the Galaxy Gear at the end of a smartwatch legacy that includes Dick Tracy's wrist-phone, Michael Knight's KITT watch, and even the Predator's scanner. In fact, Samsung has dug up some watch-phones you might not even remember.

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