advertising

iTunes Radio could push thirteen ads an hour

iTunes Radio could push thirteen ads an hour

iTunes Radio users without iTunes Match subscriptions can expect to hear around thirteen adverts an hour, with brands like McDonald's, Nissan, and Pepsi inking deals with Apple to put their marketing front and center in the new streaming media service. Added to both iTunes 11.1 and iOS 7, each of which was released earlier today, iTunes Radio takes on Pandora and Spotify Radio with themed streaming music supported by one video advert each hour, along with three additional audio adverts every 15 minutes.

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iTunes Radio September launch tipped with full-screen takeover adverts

iTunes Radio September launch tipped with full-screen takeover adverts

Apple's iTunes Radio streaming service will launch in September with at least four high-profile brands including McDonald's and Pepsi, sources claim, and listeners should expect to hear an audio advert every fifteen minutes and a video ad every hour. Announced at WWDC 2013 back in June, iTunes Radio takes on Pandora, Spotify and other streaming music services and will presumably be launched alongside iOS 7; according to Advertising Age, McDonald's, Nissan, Pepsi, Procter & Gamble, and potentially up to two more brands will be first out of the gate with multi-million 12 month advertising deals.

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Google secures pay-per-gaze patent

Google secures pay-per-gaze patent

Google recently secured a patent for pay-per-gaze technology that may influence the cost of advertising for products like Google Glass. The patent notes that eye tracking systems already exist but have been limited to mostly research applications. They have never been leveraged for practical applications used in everyday life and this patent may make it possible to bill based on how many times a user looks at an advertisement, both online and off.

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Google Maps local advertising added to Android and iOS apps

Google Maps local advertising added to Android and iOS apps

Google may give away software like Google Maps for iOS and Android free, but it has to make its money somewhere, and so the company announced today that the location apps will now support AdWords advertising. The updated app for iPhone, iPad, and Android now injects localized adverts at the bottom of the screen, based on what the user is searching for and where; so, if you're hunting down a cake shop, you might see a promotion for a nearby bakery.

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Microsoft pits Acer Iconia W3 against iPad mini in latest Windows fight

Microsoft pits Acer Iconia W3 against iPad mini in latest Windows fight

Microsoft has taken on Apple's iPad mini in its latest head-to-head commercial, pitting the 7.9-inch iOS tablet against Acer's Iconia W3 and, unsurprisingly since it's all being paid with Microsoft's dime, finding the Windows 8 slate to be the winner. The advert, which follows June's battle between the iPad 4 and Dell's XPS 10, runs through some of the things you can do on Windows 8 that you can't on the iPad mini.

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HTC One Max Robert Downey Jr full-length teaser appears [UPDATE]

HTC One Max Robert Downey Jr full-length teaser appears [UPDATE]

While just a couple of bits and pieces were spilled yesterday, overnight it would appear that HTC made with the full-length video spot for their newest campaign entitled "Big Things Ahead." They also use the tag #HTChange, a single iteration of the multi-word collection of possibilities for what H.T.C. could stand for. It's also been suggested that this advertisement teases not only the HTC One Max, but the oncoming brand embodiment by Robert Downey Jr., Iron Man himself.

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Nokia Lumia 925 battles iPhone 5 camera in latest comparison ad

Nokia Lumia 925 battles iPhone 5 camera in latest comparison ad

Nokia has thrown down the gauntlet to the iPhone 5, with a new commercial that pits Apple's smartphone against the Lumia 925's camera and - so the plucky Finns claim - finds Cupertino's finest left wanting. The advert, promising "Better Photos Every Day", shows side-by-side comparisons taken on the iPhone 5 and the Lumia 925, aiming to highlight the Windows Phone's low-light performance and more accurate colors.

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