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‘advertising’ Stories

Google’s new web ad campaign tries to tempt iOS developers

, Dec 31st 2012 Discuss [0]

Google may have a lot on its plate with Android and its ad business, but that doesn't mean it can't take the time to make quality apps for iOS. Lately we've been seeing Google make a push for Apple's mobile operating system, releasing new apps like Google Maps after Apple decided to give the navigation business a spin. However, iOS apps don't just spring up from the ground - Google obviously needs developers to make these apps happen, so it has rolled out a new web ad campaign to attract the talent it requires. Read The Full Story

Facebook to roll out video ads by summer 2013

, Dec 18th 2012 Discuss [4]

Facebook is slated to introduce video advertisements in its users' news feeds during the first half of next year, meaning we should see them by summer. This information comes from a report by Ad Age, which says that this is the latest in the social network's attempts to score "TV dollars" by drawing in industry advertisers. The executives responsible for providing the information don't know all the details, they say, but what they do know gives us a decent peek into what's being discussed behind Facebook's doors. Read The Full Story

Google brings a double-tap to in-app advertisements

, Dec 13th 2012 Discuss [0]

Those of you using apps with advertisements and banners inside of them know the horror, one way or another, of accidentally tapping on that link to he facial cream service you never knew you wanted - Google is about to alleviate all that. With a change to the way mobile advertisements are implemented on the regular, Google has made a single click into a double click - but without actually changing the way the advertisements are added to an app. Read The Full Story

Facebook may buy Microsoft’s Atlas ad platform

, Dec 6th 2012 Discuss [1]

It's no secret that Facebook wants to expand its advertising prowess, but according to anonymous sources, Facebook is currently in talks with Microsoft to purchase their Atlas advertisement platform. If true, and if they do end up making a deal, it would put Facebook one step closer to launching an ad network that could rival Google's AdSense. Read The Full Story

Verizon to start targeted advertising this week, will be optional

, Dec 4th 2012 Discuss [4]

If you're a customer of Verizon's, you'll want to keep your eyes peeled for an email, text message, or notification mentioning the carrier's new "Verizon Selects" program. In exchange for sharing your data usage, such as location, web browsing, and mobile app usage data, you'll get targeted advertisements delivered to you by either email, text messages, or other forms of mobile advertising. Read The Full Story

HTC hires new CMO to reboot marketing efforts

, Nov 28th 2012 Discuss [0]

Times are tough for HTC, but the company is looking to keep things alive with a little bit of reshuffling going on in the executive wing. HTC has announced that it has hired Benjamin Ho as the company's new chief marketing officer to replace John Wang, who will be leaving HTC next month due to an undisclosed reason. Read The Full Story

Facebook will be sharing your data with other websites

, Nov 26th 2012 Discuss [4]

Just last week, Facebook decided to make some big changes to how it deals with user feedback on privacy issues, but one of the changes in the updated privacy policy went slightly unnoticed. Facebook says that they can now use the data it has about your likes and dislikes to show you ads outside of Facebook. In other words, the social network giant can display catered ads to you when you're not even browsing Facebook. Read The Full Story

Facebook launching sales tracking for retail partners

, Nov 16th 2012 Discuss [0]

In an attempt to get more marketers to buy up advertising space, Facebook has announced that it will soon be giving retailers feedback on the sales they receive through ads on the social networking site. This new sales tracking tool is currently being tested, so it isn't available to all retailers yet, but Facebook told Reuters that everything should be fully implemented by the end of the month. Just in time for the holiday sales rush, which we're guessing isn't a coincidence. Read The Full Story

Google reveals mysterious “Niantic Project” in viral campaign

, Nov 8th 2012 Discuss [6]

In what looks to be associated with Google's recent Field Trip app for Android, the company has started a viral campaign that they call the "Niantic Project." While we're not really sure what it's all about, we're guessing it's a teaser for an augmented reality overlay expansion on Android devices that'll also be on the company's upcoming Google Glasses. Read The Full Story

Microsoft Surface parody ad takes on the iPad

, Nov 7th 2012 Discuss [16]

While Apple's many commercials can be considered "cute," if you will, some may say that they're still missing a little bit of pizzazz that would make them even more attention-getting. From the guys who brought you those funny Siri parody commercials, comes a new fake advertisement for the Microsoft Surface tablet. Read The Full Story

Samsung brand reboot reported for CES 2013

, Nov 5th 2012 Discuss [6]

The blue oval may be headed out the door sooner than later if those "in the know" with Samsung are to believed about a full brand reboot around the time of CES 2013. Reports come from Channel News in Australia where they've got some anonymous sources speaking to the idea of a "more vibrant international brand image." They've made it clear that this new look and feel will be brought on by none other than Brandstream and its powerhouse CEO Scott Bedbury. Read The Full Story

NetShelter rebrands as inPowered and “Industry’s First Earned Advertising Platform”

, Nov 5th 2012 Discuss [0]

This week the folks at NetShelter have become "inPowered", a group making it their mission to take "earned media" to the next level as the "industry's first earned advertising platform." This type of advertising for the web makes use of endorsements rather than simply saying, "hey there, buy this product." With advertising that's "earned", marketers are able to find the most influential expert stories surrounding their products and push that influence to great heights. Read The Full Story
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