advertising

Facebook Paper to remain ad-free… for now

Facebook Paper to remain ad-free… for now

Facebook has no immediate plans to add adverts to its Paper newsreader app, according to COO Sheryl Sandberg, with other products in the social network's line-up likely to be squeezed for monetization first. The company is still in its early stages of analysis, Sandberg said, trying to figure out exactly how Paper users are actually interacting with the app, which combines personal social content from a circle of friends with broader news content from a number of categorized online sources.

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T-Mobile wins fight for magenta against AT&T’s Aio Wireless

T-Mobile wins fight for magenta against AT&T’s Aio Wireless

T-Mobile has won its battle over the color magenta, with a federal court ruling AT&T's subsidiary brand Aio Wireless must cease using the distinctive hue. The case, filed back in August 2013, began when Aio Wireless - which targets cellphone users looking for prepaid or contract-free plans - started using large blocks of what it referred to as "plum" color in its advertisements and promotional materials.

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Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Superband U2 released a free track in aid of (RED) and Maserati pitched a 1-percenter car at the 2014 Super Bowl today, as the keenly-observed commercials made their play during the big Seahawks vs. Broncos game. The new track, Invisible, is available through iTunes as a free download until 11:59pm EST on Monday, February 3rd; during that period, every download will see Bank of America donate a dollar to (RED)'s AIDs research.

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Twitter advertising update allows targeting based on email addresses and IDs

Twitter advertising update allows targeting based on email addresses and IDs

Yesterday, Twitter revealed a refresh to its Web design, something still rolling out and ushering in another change, this one for the company's advertising partners: the ability to target based on email addresses and Twitter user IDs. The announcement was made on the company's advertising blog today, and expands the functionality to excluding users just the same, offering more control over all.

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Samsung Galaxy Gear commercial implies a love interest with every smartwatch

Samsung Galaxy Gear commercial implies a love interest with every smartwatch

Buckle your boots. You're in for the rad-est, snowboarding-est, most gratuitously romantical tech gear commercial you've ever seen. Samsung just released a commercial for its Galaxy Gear smartwatch that will make your heartstrings shudder. It's in fine keeping with the recent tech gear marketing trend of stopping just one nanometer short of directly shouting to the male segment, "This gadget will get you the girl!"

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