advertising

Twitter Offers will bring coupons to your timeline

Twitter Offers will bring coupons to your timeline

Twitter has been working on several projects lately, all of which tangentially tie-in to one another. Their latest, Offers, might tie some of their more recent service together nicely. The aim of Offers is to let you grab a coupon right from Twitter, done via Promoted Tweets. All you have to do is click a button, and the coupon is yours. If you also have a credit card stored with Twitter (for their ‘Buy’ button), the coupon is then associated with that card.

Continue Reading

Facebook will reduce ‘overly promotional’ ads in News Feed

Facebook will reduce ‘overly promotional’ ads in News Feed

When you log-on to Facebook, it’s likely to check out your news feed. Facebook’s feed is an evolving product, with many changes having been made recently. Now Facebook will tackle promotional content. After surveying “hundreds of thousands” of users about their feelings toward the content they see, Facebook is ready to crack down. Now, we’ll see less “promotional” material in our news feed, even from those sources we already follow. Like always, the goal is to give us content we “care about”.

Continue Reading

NVIDIA responds to Samsung’s “false advertising” claim

NVIDIA responds to Samsung’s “false advertising” claim

It is a well known legal tactic, especially between companies, for one to fight back a lawsuit with a countersuit. So when NVIDIA sued Samsung and Qualcomm last September, in what it claims to be the first patent suit it has ever filed, it fully expected Samsung to hit back with a suit of its own, which it did this week. But what it didn't expect was for Samsung, in the same lawsuit, to accuse NVIDIA of falsely advertising its Tekgra K1 as "the world's fastest mobile processor".

Continue Reading

Yahoo buys BrightRoll, has largest video ad network

Yahoo buys BrightRoll, has largest video ad network

Yahoo is continuing their shopping spree, this time acquiring a video advertising network. Marissa Mayer and company have announced they’ve purchased BrightRoll for $640 million in cash. It’s an investment in video, one of Yahoo’s four “strategic pillars” as well as a “growth business” for the search-centric company. In announcing the acquisition, Yahoo is also attempting to re-brand what video is, calling is “display 2.0”, and something that can replace banner ads. BrightRoll makes Yahoo the largest video ad platform provider in the US.

Continue Reading

Instagram starts displaying video ads in stream

Instagram starts displaying video ads in stream

Ads in your Instagram feed are nothing new, but video ads? That’s happening. Instagram has gone ahead and made video ads live in your feed, but don’t panic — it’s not as bad as it seems. Though you’ll have ads forced upon you, they won’t be the same boring routine you’re used to. Instagram is taking steps to ensure the ads on their platform are different, and make sense for the culture. Their hands-on approach might just result in the best advertising you’ll ever see, too.

Continue Reading

Facebook has first $3 billion quarter via ad network

Facebook has first $3 billion quarter via ad network

Facebook just reported their third quarter earnings for 2014, and they are pretty impressive. For all the attention paid to Facebook tanking, or a possible ‘killer’ on the horizon, the social networking giant just steamrolls the competition time and again. This time, they’ve had their first $3 billion quarter, returning $3.2 billion in revenue. that’s a significant increase over the $2.9 billion they brought in last quarter, and much better than the $2.01 billion in Q3 2014. It’s also nearly triple what they brought in for Q3 2012.

Continue Reading

Your internet is about to be rated like a TV show

Your internet is about to be rated like a TV show

This week the folks at Adobe and Nielsen have made clear their intent to rate the internet. These ratings won’t necessarily be used the same way movie ratings are - you probably won’t be banned from seeing an R-rated website if you’re under-age any more than you’re banned today. But Nielsen’s Digital Content Ratings data will be available in Adobe Marketing Cloud products, and Nielsen measurement data will be embedded in Adobe Primetime for broadcast TV. It's all for the greater good of advertising, really.

Continue Reading

Nexus 6 tipped in Android 2.0 Google ad spots

Nexus 6 tipped in Android 2.0 Google ad spots

The next generation in Google’s Nexus universe is nearly here as the company releases three lovely videos showing the diversity in the Android ecosphere. Making use of the original Androidify app to create an assortment of Android characters, three videos released by Google this week show off how Android isn’t just singular. They don’t just have one phone for everyone. Sound like they’re aiming for a particular competitor with that bit of chatter?

Continue Reading

NFL quarterback Kaepernick fined $10k after wearing Beats headphones on camera

NFL quarterback Kaepernick fined $10k after wearing Beats headphones on camera

Colin Kaepernick, the quarterback for the San Francisco 49ers, has become the first NFL player to be punished for wearing Beats headphones following last week's policy change by the league banning all non-Bose headphones. Due to an exclusive sponsorship deal with Bose, the NFL prohibits players and coaches from appearing in any competitors' headphones during interviews, both during games and off-season training, as well as for 90 minutes after a game ends.

Continue Reading

Google+ Polls might really be for “their” stream

Google+ Polls might really be for “their” stream

In spite of chatter that Google+ is dead and/or dying, Google hasn’t given up hope on it just yet. The social layer to Google services has a brand new feature today, and one that is clearly meant to entice interaction. After being talked about for some time, polls have made their way to Google+, allowing you to source your followers to help you decide on something, or source info. Like a lot of Google+’s stuff these days, this one has a lot more use for enterprise or marketing than consumers.

Continue Reading

Prev 1 2 3 4 5 6 7 8 Next