advertising

Samsung is pushing Notification Ads to users, too

Samsung is pushing Notification Ads to users, too

Earlier this year it became apparent that HTC was releasing ads disguised as notifications to users - now Samsung may be on the same path. What we're seeing here is a set of notifications that'll pop up in the pull-down notifications and settings menu on an Android device - newer Samsung devices, in this case - that'll link to a Samsung webpage where the items advertised are for sale. Examples here include a Galaxy S6 edge+ ad and a Peel Remote ad - which is slightly separate.

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Study: Ad-blocking software use is rising at breakneck speed

Study: Ad-blocking software use is rising at breakneck speed

AdBlock and apps like it are the bane of ad-supported websites, and an occasional bit of browser extension-based guilt for users. On one hand, no one wants to deal with ads, at least not the poorly utilized ads found on many websites. At the same time, many users recognize that their favorite websites probably depend on those advertisement dollars, and so they may disable AdBlock for certain websites. Many ad-blocking users don’t bother doing the latter, however, and that makes a new report from Adobe and PageFair particularly worrisome for companies.

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HTC sending One users ads disguised as notifications

HTC sending One users ads disguised as notifications

Advertising on the internet is commonly accepted these days, as is ads in things like magazines. But receiving ads on a smartphone, and one that's been fully paid for? Now that's bound to push a few people's buttons. Unfortunately, it's exactly what HTC has done recently, pushing an advertisement in the form of a notification to its One M9, M8, and M7 model phones. To be clear, HTC has never offered its One handset with a price subsidized by ads, similar to Amazon's cheapest Kindle model, thus users are not happy about it.

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EFF developing stronger ‘Do Not Track’ standards for web browsers

EFF developing stronger ‘Do Not Track’ standards for web browsers

While a "Do Not Track" setting has become standard in most browsers today, including Chrome, Safari, and Firefox, it's commonly known that internet advertisers still have ways of tracking users. Advertisers profit from tracking the browsing history of users, and whether users have turned the Do Not Track setting on or not, many will ignore it altogether in their quest for data. That's why the Electronic Frontier Foundation (EFF) has announced it's building a stronger standard for the setting, aimed to protecting user privacy.

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KFC’s new mobile gimmick is a photo-printing bucket

KFC’s new mobile gimmick is a photo-printing bucket

These days, fastfood chains are thinking up of unusual and sometimes bizarre marketing stunts to appeal to today's mobile generation? Remember the Pizza Hut projector box in Hong Kong? Or how about KFC's Bluetooth keyboard food tray? It seems that the latter is at it again. Its Canadian branch will soon be celebrating its 60th anniversary and to honor that memory, it is going to help their devoted customers make their own memories. How? By turning their boring chicken buckets into instant photo printing machine.

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Hulu said to be developing pricier tier with no ads

Hulu said to be developing pricier tier with no ads

If you're a fan of Hulu's subscription service, but hate the fact that you are still forced to watch advertisements even when paying $7.99 a month for the existing premium tier (formerly known as "Plus"), good news may be on the way. As long as you don't mind paying a little more, that is. The Wall Street Journal is reporting that Hulu is looking into offering a more expensive tier that would have no ads whatsoever.

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Facebook starts sharing video ad revenue, but there’s a catch

Facebook starts sharing video ad revenue, but there’s a catch

For the first time ever, Facebook has decided that it will share as much as 55 percent of ad revenue to video creators whose content will have some video ads attached to it. While this seems like a move to encourage more video makers to upload to the social networking site instead of, say, YouTube, the arrangement isn't as clear cut as it seems. In particular, Facebook's revenue sharing setup might actually be less favorable to the advertisers that will be the source of that monetary incentive.

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Google Translate opens this fridge to give Canadians free beer

Google Translate opens this fridge to give Canadians free beer

Marketing gimmicks are nothing new, but like Amazon's new Treasure Truck promotion, the really creative, original ones are pretty cool. In this case, it's from Molson, the Canadian beer maker. They had a special refrigerator built that runs Google's speech recognition and translation software, making it capable of recognizing as many as 40 different languages. As Molson's new commercial video shows, the fridge was left in public, encouraging people to open it by simply saying "I am Canadian." But it's not quite that easy.

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Amazon to offer special deals from its Treasure Truck in Seattle

Amazon to offer special deals from its Treasure Truck in Seattle

Amazon has changed the way we shop, turning just about everything that was retail-based to being available online. Now they're doing an about-face and making a move into selling things physically, but with a twist: it's from a real, moving truck. Ok, so maybe this isn't a revamp of how they'll do business, but it is a special event/promotion taking place in the company's hometown of Seattle. Called the Amazon Treasure Truck, the vehicle will drive around the city offering a special, limited-quantity item at a crazy discount.

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Roku to start playing interactive, targeted video ads [UPDATE]

Roku to start playing interactive, targeted video ads [UPDATE]

Roku, makers of the streaming video device of the same name, have just partnered with video advertising firm Innovid, and together they plan to bring personalized, interactive advertisements to apps that run on the set-top box. They claim the ads will be accurate and "entertaining" — because who doesn't love a good ad — by enabling users to do things like play games, browse a retailer's current sales and stock, or watch extended product videos, all with the Roku remote.

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Snapchat adds sponsored Geofilters, starting with McDonald’s

Snapchat adds sponsored Geofilters, starting with McDonald’s

Snapchat is experimenting with ways of turning ephemeral pic-sharing into a revenue stream. Instead of making the end-consumer pay, the app is turning to big brands to create sponsored geofilters (stickers and filters particular to certain locations) for the app. The precarious task of adding advertising can come at the cost of alienating users. Let's face it, people hate ads--unless they are interactive, feel like a game, or are worthy of sharing. Sponsored geofilters will let users do the advertising, all under the guise of sharing memories. The first company to step up to the plate is McDonald's.

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Volta offers free electric car charging, supported by advertising

Volta offers free electric car charging, supported by advertising

While electric cars are slowly becoming more and more common in the US, easily accessible charging stations are taking even longer to catch up. While manufacturers like Tesla are working to build more stations across the country, Honolulu-based Volta is looking to make a contribution as well. The startup offers to build charging stations that are free to use for drivers, and are supported with advertising. They already have over 100 stations set up in five different cities, and have plans to increase that to 400.

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