advertising

Verizon backpedals on ‘supercookies’, will allow users to opt-out

Verizon backpedals on ‘supercookies’, will allow users to opt-out

Do you know what a ‘supercookie’ is? It sounds delightful, but in this context, it’s really not. Verizon Wireless has been tracking users for (mostly) marketing purposes, and assigning customers special codes. Being tracked for marketing was opt-out, but those codes were not deletable or opt-out. Some began dubbing those codes ‘supercookies’ because marketers could still access them and pick through your web browsing activity (see? Supercookies can be bad!). Now, Verizon is reversing course, and will allow customers to opt-out of any kind of tracking.

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Super Bowl Ads only: Dish Reverse AutoHop to the rescue

Super Bowl Ads only: Dish Reverse AutoHop to the rescue

Oh thank goodness the Dish team have come to their senses, turning their advertising-skipping feature "AutoHop" on its head for the Super Bowl. Instead of skipping the advertisements, Dish suggests you may want to skip the football. With Reverse AutoHop, the Hopper DVR device will allow you to watch the entire Super Bowl without all those tiresome, boring minutes of sports. Now you can just watch Kim Kardashian's T-Mobile USA ad instead - or the one with the rabbits. Or the one with the guy - the ad about the stuff!

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While you weren’t looking, Facebook took mobile over

While you weren’t looking, Facebook took mobile over

While you were away, Facebook took over mobile. Without you scorning them at every turn (I’m guilty, too), Facebook quietly moved the pieces on the board, and the game now looks different. there was a point in time when Facebook didn’t “get” mobile, admitting as much ahead of cranking the wheel hard and forging a new path. Now, they run the mobile show by having the four most popular apps worldwide, and enjoy a strict hold on mobile advertising.

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Snapchat ‘Discover’ brings curated news, ads

Snapchat ‘Discover’ brings curated news, ads

Snapchat is pushing their curated content platform out today. Called ‘Discover’, the new feature makes a home in Snapchat as you know it, but has videos and other media from deep-pocketed outlets instead of your broke friends. Discover can be found vi a small round icon in the top right of the screen, which then redirects you to media from the likes of CNN, Food Network, ESPN, Vice, and People. Like other snaps, the content also vanishes — just not as quickly.

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Renegade social site Ello now has ads via YouTube

Renegade social site Ello now has ads via YouTube

Remember Ello? Not until you just read that, I bet. The ‘Facebook killer’ social network was ad-free, and a bit of fun for a week or so. Various brands latched onto it as a new medium to share themselves with the world, with its stripped-down interface and stark indifference to social as we know it. A big selling point for Ello was ads, where none existed. According to the founders, none would, either. Until today, with the rollout of video and music on Ello.

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Tumblr announces Creatrs, an ad network for Tumblr artists

Tumblr announces Creatrs, an ad network for Tumblr artists

Dovetailing into their other advertising initiatives, Yahoo-owned Tumblr is announcing Creatrs, an agency meant to connect Tumblr artists with interested ad agencies. A two-pronged effort, Creatrs will have two distinct moving parts: Network, and an internal cooperative at Tumblr made up of artists. The Network will allow creators to make their artwork available to brands and advertisers, which opens them up to syndication and better exposure. For now, Tumblr is choosing artists for the initiative, but it is likely going to open up to the community at-large.

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Twitter comes under fire for new ad campaign

Twitter comes under fire for new ad campaign

Leave it to Captain Kirk to stir up trouble. Star Trek actor William Shatner took to Twitter today to complain about — well, Twitter. Their latest advertising move has ruffled some feathers, where the micro-blogging platform is essentially selling your friendship. By putting promoted accounts in your ‘Following’ list, Twitter is taking an interesting trip down a dark path. The first offender is MasterCard, where Shatner noticed they’d popped up in his Following list, though he didn’t follow them at all.

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Facebook to face class action suit for scanning messages

Facebook to face class action suit for scanning messages

It probably doesn't come as a surprise anymore that Facebook is being sued yet again for invasions of privacy. But perhaps its even more frightening that we have started to expect this as ordinary. This time the social network giant is being sued for scanning private messages for the sake of, what else, eventually converting information into targeted ads for the user. And although Facebook has supposedly stopped doing so since 2012, the court says that Facebook still has a lot to answer for.

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Sony Xperia Aquatech store requires SCUBA diving lessons

Sony Xperia Aquatech store requires SCUBA diving lessons

If you're marketing extremely waterproof devices, what would be the best way to get that point across? Well, why not put a store underwater! As if taking a page from Apple's glass retail store in New York, Sony put its concept store four meters under the sea in Dubai. Of course, you won't be getting there on your own and you'll to undergo diving lessons before you are accompanied by trained drivers to the store.

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Twitter ‘App Graph’ collects data about other apps you have

Twitter ‘App Graph’ collects data about other apps you have

Twitter, the app, will soon starting looking around your home screen to see which other apps are there. In a blog post, the microblogging platform is announcing App Graph, which is just their way of finding out which apps you have on your phone. Twitter won’t be looking at your messages, or checking on your activity; they just want to know what apps you have on your phone. The reason, admits Twitter, is advertising. The more data they have, the better their ad network becomes.

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Twitter Offers will bring coupons to your timeline

Twitter Offers will bring coupons to your timeline

Twitter has been working on several projects lately, all of which tangentially tie-in to one another. Their latest, Offers, might tie some of their more recent service together nicely. The aim of Offers is to let you grab a coupon right from Twitter, done via Promoted Tweets. All you have to do is click a button, and the coupon is yours. If you also have a credit card stored with Twitter (for their ‘Buy’ button), the coupon is then associated with that card.

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