It will be no surprise to anyone that Google generates a huge amount of income each year from its online advertising platform. What may come as a surprise is exactly how much money Google might earn during 2013 from advertising on tablets alone. According to a report issued by Marin Software, Google may earn as much as $5 billion in revenue from selling ads on tablets in 2013.
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‘advertising’ Stories
Google is expected to generate $5 billion in revenue from tablet ads in 2013
Microsoft Surface Pro ad will make you want to breakdance
Microsoft's series of Surface advertisements have been interesting to say the least, and their latest one is no exception. It's the company's first Surface Pro advertisement to air on television, and while we get to see the tablet being thrown around in a room full of break dancers, we're not quite sure if Microsoft hit the mark on this one.
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First primetime Nexus 4 ad shows off Google Now in action
The Nexus 4 made its first primetime television appearance last night during the Grammy Awards. However, it actually wasn't at the awards ceremony, but rather as an advertisement during a commercial break. The ad is pretty basic, and it goes over some of the cool features of Google Now, like weather updates, directions, and even language translation.
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Google asked to pay all European countries for content use
Late last week, Google decided to pay $82 million to French publishers that would help their websites make money off of online advertisements. However, it seems there's a little bit of jealously going around with other European countries. The European Publishers Council isn't too happy about the exclusivity with France, so the EPC's director, Francisco Pinto Balsemao, is asking Google to compensate publishers in all European countries, not just France.
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SlashGear’s Super Bowl XLVII ad spot roundup
For some people, the Super Bowl isn’t about the game, but about the commercials. We saw a lot of them during this year’s game, and there was no shortage of advertisements relating to technology, cars, and movies. We decided to round up all of the Super Bowl commercials that we thought SlashGear readers would enjoy most, including ones from Samsung, Best Buy, GoDaddy, and even BlackBerry. We’ve embedded some of our personal favorites right in this post, with links to all the other ads that are relevant.
“M&M’s” most-trended search term on Google during Super Bowl
This year's Super Bowl seemed like it was all about the commercials and the halftime show, and it turns out that the top two trending search results on Google during the big game had something to do with both, at least in the US. "M&M's" topped the list at number one, while "Beyonce" came in at number two. Unsurprisingly, "Baltimore Ravens," "San Francisco 49ers," and "Colin Kaepernick" rounded out the top five.
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Google starts €60 million French digital publishing fund
While Google and France don't always get along and agree with certain situations, the search giant is looking to patch things up by creating a €60 million ($82 million USD) fund for digital publishing "innovation" that it says will help French news websites make money off of online advertisements.
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RIM to air first-ever Super Bowl ad for BlackBerry 10
The Super Bowl is one of the most-watched programs on television, and if you really want to get your name out there, then you would buy a 30-second commercial spot during the big game. While the Super Bowl may be the only reason that sports fans clamber around the TV, the commercials also happen to be a big thing as well. It turns out that RIM will be airing a BlackBerry 10 ad during the Super Bowl to promote the new platform.
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Google’s new web ad campaign tries to tempt iOS developers
Google may have a lot on its plate with Android and its ad business, but that doesn't mean it can't take the time to make quality apps for iOS. Lately we've been seeing Google make a push for Apple's mobile operating system, releasing new apps like Google Maps after Apple decided to give the navigation business a spin. However, iOS apps don't just spring up from the ground - Google obviously needs developers to make these apps happen, so it has rolled out a new web ad campaign to attract the talent it requires.
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Facebook to roll out video ads by summer 2013
Facebook is slated to introduce video advertisements in its users' news feeds during the first half of next year, meaning we should see them by summer. This information comes from a report by Ad Age, which says that this is the latest in the social network's attempts to score "TV dollars" by drawing in industry advertisers. The executives responsible for providing the information don't know all the details, they say, but what they do know gives us a decent peek into what's being discussed behind Facebook's doors.
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Google brings a double-tap to in-app advertisements
Those of you using apps with advertisements and banners inside of them know the horror, one way or another, of accidentally tapping on that link to he facial cream service you never knew you wanted - Google is about to alleviate all that. With a change to the way mobile advertisements are implemented on the regular, Google has made a single click into a double click - but without actually changing the way the advertisements are added to an app.
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Facebook may buy Microsoft’s Atlas ad platform
It's no secret that Facebook wants to expand its advertising prowess, but according to anonymous sources, Facebook is currently in talks with Microsoft to purchase their Atlas advertisement platform. If true, and if they do end up making a deal, it would put Facebook one step closer to launching an ad network that could rival Google's AdSense.
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