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Google steps out of students’ inboxes

Google steps out of students’ inboxes

Google will no longer go scanning through the Gmail accounts of students and other education users, promising that it will no longer be collecting or using their private data for advertising. The company had already switched off adverts for those using Google Apps for Education by default, but from today will also completely remote the option to turn them back on.

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iPhone 5s “Powerful” ad highlights apps not specs; Slyly pokes Samsung

iPhone 5s “Powerful” ad highlights apps not specs; Slyly pokes Samsung

Apple has kicked off a new ad campaign for the iPhone 5s, taking a subtle dig at "unique" features from rivals like Samsung's Galaxy S5 pulse sensor by pointing out that its phone can do that too. Dubbed "Powerful" - and using the tagline "You're more powerful than you think" - the new commercial highlights what the iPhone 5s can do courtesy of the App Store, including fitness, gaming, music, and more.

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Big surprise: Facebook will eventually push ads with “Nearby Friends”

Big surprise: Facebook will eventually push ads with “Nearby Friends”

Facebook plans to eventually use its new "Nearby Friends" feature to power new location-based adverts and marketing, the social network has conceded, potentially souring what was generally seen as a privacy-mindful launch of the functionality. Nearby Friends began rolling out last week as a new addition to Facebook's mobile apps, optionally showing those on your friendslist your location, and making it easier to organize impromptu meet-ups. However, Facebook has more in mind than promoting socializing.

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HTC grabs ex-Samsung Galaxy branding genius for One M8 push

HTC grabs ex-Samsung Galaxy branding genius for One M8 push

HTC has brought in Samsung's former US marketing chief to turbocharge its advertising, hoping to prevent a rerun of 2013 where its flagship HTC One Android phone was eclipsed by the Galaxy media blitz. Paul Golden "created and launched the highly successful Galaxy brand" during his four year stint at Samsung, his LinkedIn profile claims, but is now acting as a consultant for HTC having left the South Korean firm in January 2012.

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This is how Samsung will sell you the Galaxy S5

This is how Samsung will sell you the Galaxy S5

Samsung's first TV commercial for the Galaxy S5 has been revealed today, ahead of the smartphone's US release later this month. The video - which uses the tagline "meaningful innovation begins when inspired by what matters to you" - focuses on the key hardware features of the Android smartphone, like its 5.1-inch display and heart-rate sensor, though lacks the personality of previous Samsung ads.

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Social media spawning a new breed of money-making machines

Social media spawning a new breed of money-making machines

It's very easy to forget that social media is not a charitable institution that wants you to connect to the world. The truth of the matter is that we humans love drama, and we thrive on gossip. The minute you score a new gig, you immediately share it on Facebook. Controversial news – let's spill it on Twitter! 'I'm the next best photographer with a new phone'; sure Instagram is there, and for the crafty-you – Pinterest is your best friend. Once you've been hooked to the platform, the monetization game begins.

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Titanfall statue construction part 2: Reacher

Titanfall statue construction part 2: Reacher

Having had some great response to our initial investigation into the creation of the 2-story-tall Titan touring Berlin this gaming season, we followed up with the makers at Daniel’s Wood Land. The second model - and perhaps the more popular here in the USA since it's made several appearances stateside - is the "Reacher". This model is a bit shorter than the other due to its aim: capturing pilots for photo opportunities.

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Titanfall life-size Titans behind the scenes with Daniel’s Wood Land

Titanfall life-size Titans behind the scenes with Daniel’s Wood Land

There’s a massive Titan making its way across Germany right now in a tour that’s promoting Titanfall to the masses. As we’re suitably addicted to all things Titanfall at the moment, we decided to investigate this monster closer, finding the creator of not just this one Titan, but the other US and UK-based model as well. Here we chat with CJ Berg Theming Designer for Daniel’s Wood Land about the creation of the world’s only two life-sized Titans in existence today!

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