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UK carrier O2 says mobile ad-blocking a possibility

UK carrier O2 says mobile ad-blocking a possibility

Following similar comments from EE about doing the same, UK carrier O2 has said it's also considering options for allowing its customers to block all mobile ads on their smartphones. In an interview with Business Insider, O2 said that they are already in the process of determining what kind of effects such technology would have on their network, and how it could be beneficial for customers.

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Google to debut Accelerated Mobile Pages in early 2016

Google to debut Accelerated Mobile Pages in early 2016

In early October, Google announced Accelerated Mobile Pages (AMP), its open-source initiative to reduce webpage load times for mobile users by building "light-weight" versions of sites. It's Google's take on similar efforts from rivals, such as Apple's Apple News and Facebook's Instant Articles. The AMP project has been limited to a technical preview since then, but now Google says it's ready to begin launching pages early next year.

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Yahoo Mail obstructing AdBlock users from signing in [UPDATE: Statement]

Yahoo Mail obstructing AdBlock users from signing in [UPDATE: Statement]

It seems another big web company is taking steps to circumvent ad-blocking software, this time by preventing users from getting at their email. A growing number of AdBlock Plus users are reporting that Yahoo Mail is preventing them from signing in to the service unless they disable the browser plugin. Seeing as how Yahoo, and its email service, are fairly dependent on advertisements that display on their webpages, they could be among the businesses concerned about the rapid rise in the use of ad-blockers.

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Google Play to start notifying users of ad-supported apps

Google Play to start notifying users of ad-supported apps

Both the Google Play store for Android and Apple's iOS App Store label apps that feature in-app purchases, making it clear to users that additional money can or may need to be spent to make use of the software. Now, Google Play will be taking things a step further, and notify users before they download that an app is supported via advertisements inside. It seems to be an effort by Google to make its marketplace more transparent when it comes to ads and funding, and the change will take place starting in 2016.

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Instagram developing ads that support 3D Touch, Apple Pay [Updated]

Instagram developing ads that support 3D Touch, Apple Pay [Updated]

As more social networking/media apps begin integrating options for users to shop and buy right from their service, Instagram is said to be doing the same by developing ads that can take advantage of iPhone features like 3D Touch and Apple Pay. A report from Digiday says the Facebook-owned photo-sharing app is already testing the new ads, which can be used to promote anything from clothing to restaurant menus.

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Duracell’s Star Wars commercial is better than the prequels

Duracell’s Star Wars commercial is better than the prequels

The video spot you're about to see takes on Star Wars: The Force Awakens on Christmas morning. Therein you'll find the fight for the Republic, as executed by a couple of youngling Jedi wielding some fabulous battery-laden lightsabers. They're using Duracell batteries, of course, as the video was made for Duracell batteries with licensing from Lucasfilm. This story is just one minute long, but it'll thrill, it'll chill, and it'll make you understand the true nature of The Force. With batteries.

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Facebook Slideshow is video ads for slow connections

Facebook Slideshow is video ads for slow connections

In an ideal world, we would all be connected to the Internet through high-speed networks that make buffering a thing of the past. In an ideal world like this, content creators and advertisers would be able to reach us, their audience, almost instantaneously. But we don't live in an ideal world. We live in a world where some are lucky to have a 2G Internet connections at all. Such a situation is, of course, bad news for advertisers, especially those with video ads. Luckily for them, Facebook is coming to the rescue with Slideshow.

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YouTube Red: subscription service for ad-free video and music

YouTube Red: subscription service for ad-free video and music

This morning YouTube debuted "YouTube Red", Google's first attempt at making a fully ad-free subscription-included video service. This service will be delivered for $9.99 a month and will include the entirety of YouTube without any advertisements whatsoever. This service also includes the ability to play videos on your smartphone or laptop offline - similar to downloading said video, sort of. YouTube Red also includes YouTube Music and includes a full subscription to Google Play Music - streaming all the music you want.

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GoPro wants you to send them your videos and photos

GoPro wants you to send them your videos and photos

Since inception, GoPro has been no stranger to using fan-made media to promote the cameras they've been shot on. Movies and photographs captured with GoPro devices are the primary point-of-engagement media for the company - unless you count the billboard-centric photos of athletes craning their necks with cameras on their helmets over the sides of cliffs, of course. To attain that media, GoPro has so far been fairly behind-the-scenes with content creators. Now they're planning on getting it all out in the open.

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Twitter brings pre-roll ads to the videos in your timeline

Twitter brings pre-roll ads to the videos in your timeline

Following the news about Twitter's new Moments feature, designed to make the social network more appealing and easier to navigate for new users, the company has announced a new service to make it more appealing for advertisers. Dubbed "Amplify," the program will allow advertisers to have 6-second pre-roll ads play before videos. If that sounds familiar, it's because that the same approach YouTube has adopted.

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Apple pulls iOS 9 ad-blocking apps over privacy threat

Apple pulls iOS 9 ad-blocking apps over privacy threat

Apple has removed a handful of ad-blocking apps for iOS 9 from its App Store over concerns about privacy and potential security breaches. The apps removed were ones that installed root certificates, potentially allowing third-parties to view users' encrypted traffic. This, in turn, could lead to man-in-the-middle attacks, leading to spying or malicious code being injected without users' knowledge. It seems the removed apps' developers may not have had malicious intentions, as Apple has said it's working to have the apps make a return.

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Verizon Supercookie refuses to die, gets help from AOL

Verizon Supercookie refuses to die, gets help from AOL

Perhaps "zombie cookie" is indeed a better name for Verizon's much criticized "supercookie" scheme. The major US carrier received a lot of heat early this year when it was revealed how it used "undeletable" cookies to track users' Internet comings and goings for the purpose of advertising. The furor has died down since Verizon allowed customers to opt out of this kind of tracking. But now it seems that Verizon is ready to earn the public's ire again, revealing that it will combine its users' advertising profile into AOL's ad network.

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