Opera has announced a way for mobile data consumers to get free access to the web while on the go. The new offering is called the sponsored Web pass and it is a service that allows advertisers to sponsor the cost of the data user's mobile internet access. The advertiser would provide the user with free mobile data in exchange for looking at ads.
Mozilla just recently made an announcement that made everybody's heads spin. Firefox was going to have ads. Naturally, as with anything related to unwanted advertisements, users were in an uproar. Now the Mozilla Foundation is clarifying its position and the situation isn't really as dire as some may paint it.
Facebook has no immediate plans to add adverts to its Paper newsreader app, according to COO Sheryl Sandberg, with other products in the social network's line-up likely to be squeezed for monetization first. The company is still in its early stages of analysis, Sandberg said, trying to figure out exactly how Paper users are actually interacting with the app, which combines personal social content from a circle of friends with broader news content from a number of categorized online sources.
T-Mobile has won its battle over the color magenta, with a federal court ruling AT&T's subsidiary brand Aio Wireless must cease using the distinctive hue. The case, filed back in August 2013, began when Aio Wireless - which targets cellphone users looking for prepaid or contract-free plans - started using large blocks of what it referred to as "plum" color in its advertisements and promotional materials.
Apple is tightening the reins on iOS developers who utilize IDFA, putting the kibosh on apps that use the identifier without offering up advertisements. Such activity has been against its terms for iOS developers, yet was still fairly common among many apps that are now being rejected.
Superband U2 released a free track in aid of (RED) and Maserati pitched a 1-percenter car at the 2014 Super Bowl today, as the keenly-observed commercials made their play during the big Seahawks vs. Broncos game. The new track, Invisible, is available through iTunes as a free download until 11:59pm EST on Monday, February 3rd; during that period, every download will see Bank of America donate a dollar to (RED)'s AIDs research.
Following the update allowing advertisers to target users based on email addresses and user IDs, Twitter has rolled out another update that gives its advertisers better insight -- Twitter Cards analytics. This dashboard pulls one's data into easy to sort through and digest charts, accompanying it with click data and more for specific dates.
Yesterday, Twitter revealed a refresh to its Web design, something still rolling out and ushering in another change, this one for the company's advertising partners: the ability to target based on email addresses and Twitter user IDs. The announcement was made on the company's advertising blog today, and expands the functionality to excluding users just the same, offering more control over all.