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Snapchat adds sponsored Geofilters, starting with McDonald’s

Snapchat adds sponsored Geofilters, starting with McDonald’s

Snapchat is experimenting with ways of turning ephemeral pic-sharing into a revenue stream. Instead of making the end-consumer pay, the app is turning to big brands to create sponsored geofilters (stickers and filters particular to certain locations) for the app. The precarious task of adding advertising can come at the cost of alienating users. Let's face it, people hate ads--unless they are interactive, feel like a game, or are worthy of sharing. Sponsored geofilters will let users do the advertising, all under the guise of sharing memories. The first company to step up to the plate is McDonald's.

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Volta offers free electric car charging, supported by advertising

Volta offers free electric car charging, supported by advertising

While electric cars are slowly becoming more and more common in the US, easily accessible charging stations are taking even longer to catch up. While manufacturers like Tesla are working to build more stations across the country, Honolulu-based Volta is looking to make a contribution as well. The startup offers to build charging stations that are free to use for drivers, and are supported with advertising. They already have over 100 stations set up in five different cities, and have plans to increase that to 400.

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iOS 9 features support for developers’ ad blocking, privacy extensions

iOS 9 features support for developers’ ad blocking, privacy extensions

As developers at Apple's WWDC even this week have had a few days now to play around with the new iOS 9 beta, Settings options and documentation have been discovered that suggest Apple will allow developers to build app focused on ad blocking and privacy. These features aren't being widely promoted, but were found deep in the iOS Developer Library. Called "Content Blocking," the feature relies on an API that will remove elements like images and cookies from web views.

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Shot on iPhone 6 campaign now includes moving pictures

Shot on iPhone 6 campaign now includes moving pictures

Last March, Apple harnessed the power of the masses to spread the word about the iPhone 6's photography prowess, resulting in a gallery of more than 50 images plastered in billboards across 70 cities, spanning 24 countries. And now, to prove that its latest smartphones aren't just for stills, Apple is expanding the Shot on iPhone 6 to the realm of video. The new World Gallery now features short videos from seven videographers that will be showcased in cinemas and TVs in 23 countries across the world.

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Instagram starts sending Highlights emails to draw users in

Instagram starts sending Highlights emails to draw users in

This sort of this isn't new, as both Facebook and Twitter have been doing it for some time now, and the fact that it's owned by Facebook means it was inevitable, but photo-sharing social network Instagram has finally started sending emails to users that attempt to draw them back to the service. Titled "Highlights," the emails are the typical "recent activity you may have missed" fare, featuring a selection of the most popular photos shared by users you follow.

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Adblock Plus launches browser for Android

Adblock Plus launches browser for Android

Adblock Plus, the beloved plugin that de-clutters our browsers from banners and other ads, now does exactly the same on Android-based smartphones with its own browser. Dubbed Adblock Browser, the app is still in beta, which anyone can sign up to join, and is based on the open source version of Firefox for Android. With Adblock's new solution, users no longer have to install separate add-ons, which involves downloading multiple apps, as their browser block ads automatically as you surf the web.

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Pinterest launches new video ads, dubbed ‘Cinematic Pins’

Pinterest launches new video ads, dubbed ‘Cinematic Pins’

Pinterest is the go-to destination for wedding-planning brides and backyard barbeques, alike. Now as users scroll through pins during their lunch break, they may notice some new types of pins popping up that are seamlessly interconnected with the crowdsourced content. Pinterest is making itself more attractive to advertisers with new, targeted pins and video-like ads, dubbed "Cinematic Pins." The company has also remodeled the way it charges for ads, making them more efficient and "taking the risk out of how you spend" on advertising.

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Europe’s mobile carriers aim to block all internet ads

Europe’s mobile carriers aim to block all internet ads

Internet ads have become one of the necessary nuisances of our mobile era. We don't like seeing them, but without them, who knows how many website and services would cease to exist. However, at least one European mobile carrier seems prepared to start blocking all online ads from appearing on your smartphone screen, although not necessarily for your benefit. The purpose, it seems, it to try to fight back against Google and break their hold on the web's advertising systems.

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Verizon buys AOL for $4.4 billion cash

Verizon buys AOL for $4.4 billion cash

Here’s one we didn’t see coming: Verizon has agreed to purchase AOL. The deal, worth $4.4 billion in cash, gives Verizon something they’ve been wanting for some time — an instantly powerful ad network. AOL’s most recent earnings highlight that; 7% year-over-year growth in revenue, all on the back of third party ad sales, which grew 19% versus last year. As the AOL we knew shrinks from us (you can no longer use it for Apple sign-ins, for instance), the ad network kept them relevant enough for an acquisition.

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Google creates new, visual mobile ads as mobile searches overtake PCs

Google creates new, visual mobile ads as mobile searches overtake PCs

Mobile searches are overtaking PC searches around the world, and therein lies the opportunity for Google to sell and place new ads specifically designed for mobile searches. Bringing ads to mobile devices isn't just a matter of scaling down current ads. There just isn't enough screen space for lengthy keyword-based ads. Google also knows that when it comes to mobile devices, users prefer search from specialized apps like Yelp or Amazon instead using their browsers. So, Google's mobile ads will be more pictorial to simulate the feeling of app-based searches.

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Twitter profiles may soon see ads in timeline

Twitter profiles may soon see ads in timeline

Like any publicly traded company with a business model that lets you use the service for free, Twitter is going to have to monetize. Either we all pay up to Tweet (not going to happen), or we start seeing ads here and there (already happening). A new report suggests Twitter isn’t just going to seed ‘promoted’ Tweets in your timeline, but also in the timeline of your profile. It's not new -- Twitter already has ads -- but is definitely a new method for placement, but not one without some wrinkles.

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You can finally opt out and remove Verizon’s “supercookie”

You can finally opt out and remove Verizon’s “supercookie”

Verizon Wireless is finally letting users completely opt out of its tracking program which uses undeletable tracking codes called "supercookies". Prior to this, customers no longer received targeted advertizing after opting out from Verizon's data collection program. Still, customers' browsing history and metadata was being stored by Verizon. Under its data collection program, Verizon tracks personal data by tagging customers with a unique customer identifier code. This "supercookie" code was un-removable under Verizon's previous opt-out policy wherein users could halt the gathering of their browsing habits, but they would still be tagged with a customer identifier code. Now, users can ask Verizon to remove their customer ID code supercookie.

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