advertising

UK carrier Three says it will begin blocking mobile ads

UK carrier Three says it will begin blocking mobile ads

UK wireless carrier Three has announced that it will begin block ads for all its subscribers at the network level. The company has partnered with the startup Shine, with the intent to remove "excessive and irrelevant mobile ads" for users, and in turn reduce the strain on their bandwidth. Three says this move isn't an attempt to eliminate mobile advertising altogether, but instead is to give customers "more control and choice" over what appears on their devices.

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Twitter just sold your home screen to advertisers

Twitter just sold your home screen to advertisers

The folks at Twitter have announced a system called First View, one in which they've allowed advertisers to engage you ASAP. The first spot on your Twitter feed right AFTER your first normal tweet - that's where the first advertisement will reside. "Marketers can drive significant audience reach with the top ad spot in the timeline", says Twitter - alongside Promoted Trends and Promoted Moments. This is only the latest innovation Twitter has revealed in their effort to monetize their social network.

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Samsung teams with Adblock Fast to stop ads on its mobile browser

Samsung teams with Adblock Fast to stop ads on its mobile browser

Some ads are more annoying than others are and that has led many web users to run ad blockers that stop them from having to look at ads. Apple has already added an adblocking API to iOS and now Samsung is following with a similar ad blocking service. Samsung has teamed with Adblock Fast and is rolling out an ad blocker to users via an OTA update.

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Apple’s automated iAd change might be coming really soon now

Apple’s automated iAd change might be coming really soon now

Whispers have already been heard as early as 2014. Some insiders are even wondering why it took Apple this long. But the it seems that Cupertino has finally called it quits and will be ceasing its advertisement selling business. While the iAd brand will remain, it will be transformed into a more automated advertisement platform rather than one where Apple has full and tight control over. This change will be the strongest evidence of how it failed to make a change, or even a dent, in the ad business.

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Final Fantasy XIII character is Louis Vuitton’s newest model

Final Fantasy XIII character is Louis Vuitton’s newest model

As absurd as it seems, yes, you read that headline right. Louis Vuitton, the world-famous luxury fashion brand, has tapped Lightning, the heroine of Square Enix's Final Fantasy XIII series, as their latest model in a new advertising campaign. To be clear, this is not a real human model that was made up with pink hair to resemble the video game character, but the actual digital creation rendered with fashion items such as expensive handbags.

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Apple popup ads inside apps upsetting older iPhone users

Apple popup ads inside apps upsetting older iPhone users

A number of Apple users with previous generation iPhones are reporting their frustration at the appearance of popup ads for the iPhone 6s. These aren't spammy ads appearing in Safari or other browsers, where one would expect popups, rather they're directly from Apple and are showing up in first-party apps like the App Store. Users have posted on both Twitter and Reddit about full-screen displays that encourage them to upgrade or find out more about the iPhone 6s.

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Mozilla launches Focus ad-blocker for iOS 9

Mozilla launches Focus ad-blocker for iOS 9

While Mozilla has just said that it's ending development of Firefox OS for smartphones, that doesn't mean they're done with mobile-specific products. Instead Mozilla has just launched an iOS ad-blocker by the name of Focus by Firefox, which, incidentally, doesn't actually work with Firefox. The app, available for free on the App Store, is a content blocker for iOS 9 that lets users block not only ads, but also analytics and trackers when using the Safari browser.

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Android “Data Saver Mode” for Chrome might also block ad images

Android “Data Saver Mode” for Chrome might also block ad images

What may be Google's most important update to their Chrome web browser for Android devices in years has just been revealed. This update allows a "Data Saver Mode" for the web browser, one that will allow you to browse the internet without images. Google suggests that you'll be able to "save even more data - up to 70 percent" by removing "most images" while you're "loading a page on a slow connection." Simple as that. This Data Saver might even end up blocking some ads on the mobile web.

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UK carrier O2 says mobile ad-blocking a possibility

UK carrier O2 says mobile ad-blocking a possibility

Following similar comments from EE about doing the same, UK carrier O2 has said it's also considering options for allowing its customers to block all mobile ads on their smartphones. In an interview with Business Insider, O2 said that they are already in the process of determining what kind of effects such technology would have on their network, and how it could be beneficial for customers.

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Google to debut Accelerated Mobile Pages in early 2016

Google to debut Accelerated Mobile Pages in early 2016

In early October, Google announced Accelerated Mobile Pages (AMP), its open-source initiative to reduce webpage load times for mobile users by building "light-weight" versions of sites. It's Google's take on similar efforts from rivals, such as Apple's Apple News and Facebook's Instant Articles. The AMP project has been limited to a technical preview since then, but now Google says it's ready to begin launching pages early next year.

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Yahoo Mail obstructing AdBlock users from signing in [UPDATE: Statement]

Yahoo Mail obstructing AdBlock users from signing in [UPDATE: Statement]

It seems another big web company is taking steps to circumvent ad-blocking software, this time by preventing users from getting at their email. A growing number of AdBlock Plus users are reporting that Yahoo Mail is preventing them from signing in to the service unless they disable the browser plugin. Seeing as how Yahoo, and its email service, are fairly dependent on advertisements that display on their webpages, they could be among the businesses concerned about the rapid rise in the use of ad-blockers.

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Google Play to start notifying users of ad-supported apps

Google Play to start notifying users of ad-supported apps

Both the Google Play store for Android and Apple's iOS App Store label apps that feature in-app purchases, making it clear to users that additional money can or may need to be spent to make use of the software. Now, Google Play will be taking things a step further, and notify users before they download that an app is supported via advertisements inside. It seems to be an effort by Google to make its marketplace more transparent when it comes to ads and funding, and the change will take place starting in 2016.

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