Twitter, the app, will soon starting looking around your home screen to see which other apps are there. In a blog post, the microblogging platform is announcing App Graph, which is just their way of finding out which apps you have on your phone. Twitter won’t be looking at your messages, or checking on your activity; they just want to know what apps you have on your phone. The reason, admits Twitter, is advertising. The more data they have, the better their ad network becomes.
Twitter has been working on several projects lately, all of which tangentially tie-in to one another. Their latest, Offers, might tie some of their more recent service together nicely. The aim of Offers is to let you grab a coupon right from Twitter, done via Promoted Tweets. All you have to do is click a button, and the coupon is yours. If you also have a credit card stored with Twitter (for their ‘Buy’ button), the coupon is then associated with that card.
When you log-on to Facebook, it’s likely to check out your news feed. Facebook’s feed is an evolving product, with many changes having been made recently. Now Facebook will tackle promotional content. After surveying “hundreds of thousands” of users about their feelings toward the content they see, Facebook is ready to crack down. Now, we’ll see less “promotional” material in our news feed, even from those sources we already follow. Like always, the goal is to give us content we “care about”.
It is a well known legal tactic, especially between companies, for one to fight back a lawsuit with a countersuit. So when NVIDIA sued Samsung and Qualcomm last September, in what it claims to be the first patent suit it has ever filed, it fully expected Samsung to hit back with a suit of its own, which it did this week. But what it didn't expect was for Samsung, in the same lawsuit, to accuse NVIDIA of falsely advertising its Tekgra K1 as "the world's fastest mobile processor".
Yahoo is continuing their shopping spree, this time acquiring a video advertising network. Marissa Mayer and company have announced they’ve purchased BrightRoll for $640 million in cash. It’s an investment in video, one of Yahoo’s four “strategic pillars” as well as a “growth business” for the search-centric company. In announcing the acquisition, Yahoo is also attempting to re-brand what video is, calling is “display 2.0”, and something that can replace banner ads. BrightRoll makes Yahoo the largest video ad platform provider in the US.
Ads in your Instagram feed are nothing new, but video ads? That’s happening. Instagram has gone ahead and made video ads live in your feed, but don’t panic — it’s not as bad as it seems. Though you’ll have ads forced upon you, they won’t be the same boring routine you’re used to. Instagram is taking steps to ensure the ads on their platform are different, and make sense for the culture. Their hands-on approach might just result in the best advertising you’ll ever see, too.
Facebook just reported their third quarter earnings for 2014, and they are pretty impressive. For all the attention paid to Facebook tanking, or a possible ‘killer’ on the horizon, the social networking giant just steamrolls the competition time and again. This time, they’ve had their first $3 billion quarter, returning $3.2 billion in revenue. that’s a significant increase over the $2.9 billion they brought in last quarter, and much better than the $2.01 billion in Q3 2014. It’s also nearly triple what they brought in for Q3 2012.
This week the folks at Adobe and Nielsen have made clear their intent to rate the internet. These ratings won’t necessarily be used the same way movie ratings are - you probably won’t be banned from seeing an R-rated website if you’re under-age any more than you’re banned today. But Nielsen’s Digital Content Ratings data will be available in Adobe Marketing Cloud products, and Nielsen measurement data will be embedded in Adobe Primetime for broadcast TV. It's all for the greater good of advertising, really.
The next generation in Google’s Nexus universe is nearly here as the company releases three lovely videos showing the diversity in the Android ecosphere. Making use of the original Androidify app to create an assortment of Android characters, three videos released by Google this week show off how Android isn’t just singular. They don’t just have one phone for everyone. Sound like they’re aiming for a particular competitor with that bit of chatter?