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Apple Final Cut Pro X marketing campaign looks to win back video editors

, Mar 28th 2013 Discuss [0]

When Apple unveiled Final Cut Pro X back in 2011, the response was less than stellar. Many video editors hated the new layout, and they blasted Apple for turning the professional-grade video editing software into basically a version of iMovie on steroids. However, the company is looking to win their hearts back with a new marketing campaign. Read The Full Story

Facebook brings ads straight to your newsfeed

, Mar 26th 2013 Discuss [0]

Facebook is launching a new advertising test feature that will allow advertisers and marketers to bring ads straight to your Facebook newsfeed. The new test feature is part of Facebook Exchange, Facebook's way of allowing businesses to cater there ads to people based on their online browsing history. The test feature will be rolled out to a small alpha group at first, and will expand over the next few weeks. Read The Full Story

T-Mobile pushes out latest ads after UNcarrier announcements

, Mar 26th 2013 Discuss [0]

T-Mobile made quite a few announcements today, the most notable of which was launching their 4G LTE network and detailing the various LTE devices that they would have available, including the iPhone 5. In order to keep their momentum going, the carrier launched a couple of new advertisements to spread the word about their new no-contract policy. Read The Full Story

Broadcast TV ratings continue to fall, ad sales go down with it

, Mar 25th 2013 Discuss [0]

It may be no surprise that people are favoring web video and streaming TV shows over regular television nowadays, but while both cable television and broadcast television are taking a hit, broadcast TV is seeing a steeper decline in ratings this season, and that's forcing advertisers to rethink what avenues to advertise on. Read The Full Story

HTC retires “Quietly Brilliant” slogan, looks to dial up marketing efforts

, Mar 25th 2013 Discuss [0]

As a result of the hiring of a new chief marketing officer back in November, HTC has said that they're dropping their "Quietly Brilliant" slogan and will be ramping up its marketing efforts by becoming more aggressive as competition gets more heated. The company is said to become more outgoing with its marketing and advertising campaigns. Read The Full Story

New Mac trojan injects ads into web browsers using plugin

, Mar 21st 2013 Discuss [0]

Viruses, trojans, and other malicious pieces of software are nothing new on OS X. While the mainstream consensus is that Apple's desktop platform is impervious to such malware, that's actually not the case. In fact, a new piece of adware is making the rounds that injects advertisements into web browsers after installing a disguised plugin. Read The Full Story

Microsoft bringing back Windows Phone Challenge with new TV ads

, Mar 20th 2013 Discuss [0]

Remember the marketing campaign called the "Windows Phone Challenge" (also known as "Smoked by Windows Phone") that put Windows Phone devices up against other smartphones in a series of challenges that ultimately gave Windows Phone the advantage? Yeah, Microsoft is bringing it all back with some new television ads that will air this month during NCAA March Madness. Read The Full Story

HTC One wanders the streets of NYC during GALAXY S 4 event

, Mar 19th 2013 Discuss [0]

HTC has unofficially declared war on Samsung. Not in legal terms, mind you, but an all-out street fight in a sense, literally. Before and during Samsung's GALAXY S 4 announcement event, HTC wandered the streets of Times Square and Radio City Music Hall to showcase the company's new HTC One smartphone to random passers-by. Read The Full Story

LG one-ups Samsung with Optimus G ad in Times Square

, Mar 14th 2013 Discuss [0]

In an effort to promote their upcoming Galaxy S IV handset, Samsung has plastered Times Square in New York City with billboards and advertisements promoting the new device. However, LG has stepped in to rain on their parade with its own ad that mocks Samsung and the "4" theme. The ad, which is placed right above Samsung's billboard, promotes the company's new Optimus G. Read The Full Story

Google pulls ad-blockers from the Play Store for violating Terms of Service

, Mar 14th 2013 Discuss [0]

It has proved to be a frustrating day for Google users. Before the announcement that Google Reader (and a bunch of other services) will be shut down as part of the company's spring cleaning round two, developers took up digital arms after realizing that their ad-blocking apps were pulled from the Play Store. Read The Full Story

Tougher mobile and social ad rules pit FTC against marketers

, Mar 13th 2013 Discuss [0]

New advertising guidelines aimed at making online and social media ads more transparent have been published by the Federal Trade Commission, toughening the rules on disclosure for product pushers. The amended document, ".com Disclosures" [pdf link], adds smartphone advertising and social media marketing to its original 2000 guidance; in short, the FTC said, if you can't give full disclosure on a device or service like Twitter, then you shouldn't be using it for promotion. Read The Full Story

Google’s stock may break $1000 within a year

, Mar 11th 2013 Discuss [0]

The folks over at RBC Capital Markets believes that Google's stock may surpass $1000 within the next 12 months. As of today, Google's stock is currently worth $835.04, so the $1000 figure may not be too far off. RBC states that it'd be more accurate to say that the stocks will reach around $950 within 12 months, but under good conditions, such as better advertising revenue, Google's stock can reach up to $1045. Read The Full Story
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