advertising

Can Google make us want Nest ads?

Can Google make us want Nest ads?

Google can’t rely on traditional advertising to make its billions any more, and is looking to smart thermostats, wearables and more to fill in the gaps, but what makes for an engaging - and unobtrusive - 21st century ad? A recently filed Google SEC document explaining that the definition of mobile was expanding to encompass smart home hardware such as Nest, as well as wearables like Glass and Android Wear, among other platforms has prompted concerns of commercials on every display. But is there a way that Google could package promotions that users not only accept, but embrace?

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Google eyes Nest for new world of AdWords everywhere

Google eyes Nest for new world of AdWords everywhere

Google is predicting adverts displayed on your Nest smart thermostat, as well as across wearables like Glass and Android Wear, car dashboards, and more, as it tries to clue the government in on what will be the ad opportunities of tomorrow. The idea of the spread of marketing and similar promotional information across different wearable and smart home devices came as Google responded to an SEC concern about falling ad revenues as the traditional ways of displaying them become diversified.

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Google Now bucks the ‘app empire’ trend, but will you still use it?

Google Now bucks the ‘app empire’ trend, but will you still use it?

Quick, rattle off everything Google Now does! Unless you’ve been keeping a close eye on all the changes, you likely can’t. The service is adding features at an alarming clip, with recent tweaks like offline cards, hotel info, and parking reminders being among the more useful features we’ve seen added in quite some time. Now is definitely cool, but is it getting it right?

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Google steps out of students’ inboxes

Google steps out of students’ inboxes

Google will no longer go scanning through the Gmail accounts of students and other education users, promising that it will no longer be collecting or using their private data for advertising. The company had already switched off adverts for those using Google Apps for Education by default, but from today will also completely remote the option to turn them back on.

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iPhone 5s “Powerful” ad highlights apps not specs; Slyly pokes Samsung

iPhone 5s “Powerful” ad highlights apps not specs; Slyly pokes Samsung

Apple has kicked off a new ad campaign for the iPhone 5s, taking a subtle dig at "unique" features from rivals like Samsung's Galaxy S5 pulse sensor by pointing out that its phone can do that too. Dubbed "Powerful" - and using the tagline "You're more powerful than you think" - the new commercial highlights what the iPhone 5s can do courtesy of the App Store, including fitness, gaming, music, and more.

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Big surprise: Facebook will eventually push ads with “Nearby Friends”

Big surprise: Facebook will eventually push ads with “Nearby Friends”

Facebook plans to eventually use its new "Nearby Friends" feature to power new location-based adverts and marketing, the social network has conceded, potentially souring what was generally seen as a privacy-mindful launch of the functionality. Nearby Friends began rolling out last week as a new addition to Facebook's mobile apps, optionally showing those on your friendslist your location, and making it easier to organize impromptu meet-ups. However, Facebook has more in mind than promoting socializing.

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HTC grabs ex-Samsung Galaxy branding genius for One M8 push

HTC grabs ex-Samsung Galaxy branding genius for One M8 push

HTC has brought in Samsung's former US marketing chief to turbocharge its advertising, hoping to prevent a rerun of 2013 where its flagship HTC One Android phone was eclipsed by the Galaxy media blitz. Paul Golden "created and launched the highly successful Galaxy brand" during his four year stint at Samsung, his LinkedIn profile claims, but is now acting as a consultant for HTC having left the South Korean firm in January 2012.

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This is how Samsung will sell you the Galaxy S5

This is how Samsung will sell you the Galaxy S5

Samsung's first TV commercial for the Galaxy S5 has been revealed today, ahead of the smartphone's US release later this month. The video - which uses the tagline "meaningful innovation begins when inspired by what matters to you" - focuses on the key hardware features of the Android smartphone, like its 5.1-inch display and heart-rate sensor, though lacks the personality of previous Samsung ads.

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