Just how far will you go to advertise your product? In Nivea's case, it took to the skies and then dropped the crap. And we mean that almost literally. Its entry at the Titanium and Integrated Lions at Cannes this year involved a drone dressed up as a seagull flying over the beach. But while its distant cousin the pelican delivered babies, the Nivea seagull dropped a payload of a different kind, squirting uncooperative toddlers with sunscreen coming out of its lower extremities.