Many who spend hours upon hours on the Web are probably acutely aware of the situation surrounding advertisements. Many of them might have even taken to using one of them so-called ad blockers. Ads are mostly considered nuisances at best, privacy liabilities at worst. But they also happen to be a legitimate and important source of income for many Web content publishers. The new Brave browser is taking a rather unconventional stance at fighting ads, mostly by replacing them with other ads. That, however, has irked not a few newspapers in the US who are practically labeling Brave's system as theft.