Facebook made a few announcements regarding its advertising developments today during its first Facebook Marketing Conference. The company introduced Offers, a special discounts and promotions sharing feature, along with new premium advertising placement and Sponsored Stories in the site's logout page and mobile news feed. It also previewed a new "Reach Generator" that will help improve the reach of each post for advertisers and Page users.
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‘advertising’ Stories
Facebook plans to launch new premium ads
If you log onto Facebook and you feel like you just aren't happy with the advertising content you get right now, there's a solution on the way. No, that doesn't mean that advertising is going away. Quite the opposite in fact. You might end up being inundated with more ads, but Facebook says they'll be more relevant and the site expects their performance to increase by as much as 80%. That's great news. Well, at least, if you happen to be an advertiser. What does it mean for the average Facebook user?
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Facebook mobile ads may generate $1.2 billion, says analyst
Amid all the IPO hysteria that has recently surrounded Facebook, the social network also made news by announcing it plans to introduce mobile advertising for users who connect to the site through a smartphone app. In just its first year, where the ads will only be active in six countries, that initiative could bring in more than a billion more dollars to the soon-to-be public company's bottom line.
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RIM Blackberry Playbook won’t support ad-powered Android apps
When Research in Motion's Playbook tablet first began to show signs of struggling, analysts suggested one of the only ways to rise from the grave would be to offer some way of bringing Android apps to the platform. The Blackberry App World marketplace simply wasn't attractive to developers, and consumers were not impressed by the limited selection. So RIM has managed to fulfill that call to action, but there are increasing limitations that lead to more questions about whether the Playbook is sustainable.
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Apple’s iAd reaches 18% Display Ad Spending Share
Apple is making changes to its mobile advertising program called iAd as it moves in on Google's AdMob and beats out Millennial Media for US Mobile Display Ad Spending Share in 2011 according to analysts at eMarketer. As the mobile advertising market grows, Apple has started to make changes which will benefit mobile ad developers as well as advertisers. In its latest set of updates, Apple has reportedly boosted the amount it pays out to mobile app developers allowing advertisements and reduced the minimum ad buy advertisers have to make to run iAd campaigns.
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Facebook mobile ads incoming: Video and coupons tipped [Update: Denied]
Facebook's mobile advertising push is incoming, marketing agencies suggest, as the social network attempts to close off one of its weak spots ahead of the much-anticipated IPO. The dramatic rise in mobile users who, currently, don't see any adverts whatsoever was cited in Facebook's IPO documentation as one of the company's key weaknesses, meaning paradoxically that even as membership increased, revenues could dip. Not for much longer, though, with agency Razorfish confirming to Digiday that it was involved in Facebook ad pilots for mobile.
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Facebook Premium Accounts coming says Telsyte
A subscription service may be in Facebook's cash-grabbing future if Australian analyst group Telsyte are to be believed. Speaking with News.com.au, the group via analyst Foad Fadaghi noted changes that may well be coming soon to the group that this week posted its Initial Public Offering looking for a bump in the money market in more ways than one. Better mobile apps, more invasive advertising, and "Facebook Premium" may all be on the plate for you social networkers out there inside the coming months or years.
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Twitter kicks off bigger enhanced brand page rollout
This week twitter started a larger rollout of its enhance brand pages. We first caught wind of these new brand pages back in early December 2011 and the first page we saw was from Pepsi. Enhance brand pages allow different companies, brands, organizations, and others to set up twitter pages that more closely reflect the corporate personality and color schemes of the businesses. If you like those first few handful of pages that launched back in December from Coca-Cola, Pepsi, American Red Cross, and American Express you can count on seeing a lot more very soon.
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Google buys online ads to defend new privacy policy
Following the outcry over Google's new privacy policy, including opportunistic attack ads from Microsoft, the search giant is planning to put out its own campaign to clear up any misconceptions. Google is purchasing ads on websites such as the Washington Post in an attempt to define its new privacy policy before critics further misconstrue the changes.
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Android gets obtrusive: KDDI tests ads in notifications
Google's advertising ambitions with Android are well known, but carrier KDDI is hoping to get in on the promotional action too with the addition of potentially obtrusive ads popping up in the notification bar. The promotions are flagged up to Japanese users in the drop-down notification area, Asiajin spotted, complete with vibration, noise and icon alerts as if it was a new SMS or app update.
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Google blames marketers for Chrome paid-link blunder
Google has stumbled into an embarrassing sponsored marketing blunder, with campaigns for Chrome ironically contravening the very paid link rules that saw thousands of sites penalized in the Panda cull last year. Over 400 pages were spotted with the text "This Post Sponsored By Google" by Search Engine Land and SEO Book, but not using the "nofollow" link attributes Google itself demands, in an apparent attempt to buoy the search giant's own rankings for Chrome-related content. "Not us!" Google has cried, however, blaming a third-party marketing firm that, it says, stepped outside of its bounds.
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Facebook explains adverts in bid to pacify users
Facebook has quietly begun a new campaign to explain how its advertising system works, flagging up details on the system when users log into the site to check their wall. "Ever wonder how Facebook makes money?" the new banner asks, linking to Facebook's About Advertising page and several FAQs about whether the social network sells personal information and how sponsored stories are implemented.
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