advertising

Facebook has first $3 billion quarter via ad network

Facebook has first $3 billion quarter via ad network

Facebook just reported their third quarter earnings for 2014, and they are pretty impressive. For all the attention paid to Facebook tanking, or a possible ‘killer’ on the horizon, the social networking giant just steamrolls the competition time and again. This time, they’ve had their first $3 billion quarter, returning $3.2 billion in revenue. that’s a significant increase over the $2.9 billion they brought in last quarter, and much better than the $2.01 billion in Q3 2014. It’s also nearly triple what they brought in for Q3 2012.

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Your internet is about to be rated like a TV show

Your internet is about to be rated like a TV show

This week the folks at Adobe and Nielsen have made clear their intent to rate the internet. These ratings won’t necessarily be used the same way movie ratings are - you probably won’t be banned from seeing an R-rated website if you’re under-age any more than you’re banned today. But Nielsen’s Digital Content Ratings data will be available in Adobe Marketing Cloud products, and Nielsen measurement data will be embedded in Adobe Primetime for broadcast TV. It's all for the greater good of advertising, really.

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Nexus 6 tipped in Android 2.0 Google ad spots

Nexus 6 tipped in Android 2.0 Google ad spots

The next generation in Google’s Nexus universe is nearly here as the company releases three lovely videos showing the diversity in the Android ecosphere. Making use of the original Androidify app to create an assortment of Android characters, three videos released by Google this week show off how Android isn’t just singular. They don’t just have one phone for everyone. Sound like they’re aiming for a particular competitor with that bit of chatter?

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NFL quarterback Kaepernick fined $10k after wearing Beats headphones on camera

NFL quarterback Kaepernick fined $10k after wearing Beats headphones on camera

Colin Kaepernick, the quarterback for the San Francisco 49ers, has become the first NFL player to be punished for wearing Beats headphones following last week's policy change by the league banning all non-Bose headphones. Due to an exclusive sponsorship deal with Bose, the NFL prohibits players and coaches from appearing in any competitors' headphones during interviews, both during games and off-season training, as well as for 90 minutes after a game ends.

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Google+ Polls might really be for “their” stream

Google+ Polls might really be for “their” stream

In spite of chatter that Google+ is dead and/or dying, Google hasn’t given up hope on it just yet. The social layer to Google services has a brand new feature today, and one that is clearly meant to entice interaction. After being talked about for some time, polls have made their way to Google+, allowing you to source your followers to help you decide on something, or source info. Like a lot of Google+’s stuff these days, this one has a lot more use for enterprise or marketing than consumers.

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No more Beats: NFL players forbidden to wear the headphones on camera after Bose deal

No more Beats: NFL players forbidden to wear the headphones on camera after Bose deal

The appearance of the Beats By Dre line of headphones on professional athletes is easily one of the top reasons the brand has become so recognizable in the last few years, and becoming the leader the of the so-called "premium headphone" market. While a number of professional athletes have direct sponsorship contracts with the Apple-owned Beats, don't expect to see them of the heads of NFL players any longer, as a new marketing deal with Bose prevents the rival headphones from appearing on camera.

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Universal to edit ads into classic music videos

Universal to edit ads into classic music videos

Get ready to see your favorite rapper repping products they might never have known about whilst amongst the living. Universal Music Group has announced that they’ll be teaming up with ad-placement group Mirriad and Havas Agency to modify music videos to include advertisements. This in-content generator of revenue is said to bypass "the Skip Generation" - aka those that skip advertisements whenever possible.

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Android and iOS ads go full-screen

Android and iOS ads go full-screen

You might not even notice it happening. The transition might be so smooth, you don’t think about full-screen advertisements on your smartphone until you think back a few years. "Wait," you’ll think to yourself, "did I always have to watch several seconds of video advertisement in this app, or were they added more recently?"

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Facebook’s Atlas: ads tracking you cross-device

Facebook’s Atlas: ads tracking you cross-device

The advertisement business is big. Google has cashed in with AdSense in a major way in the recent past, and Facebook wants a piece of their pie. To grab said action, Facebook is releasing Atlas, a system that aims to "track people instead of cookies" both on the desktop platform and on mobile devices.

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