advertising

Adblock Plus launches browser for Android

Adblock Plus launches browser for Android

Adblock Plus, the beloved plugin that de-clutters our browsers from banners and other ads, now does exactly the same on Android-based smartphones with its own browser. Dubbed Adblock Browser, the app is still in beta, which anyone can sign up to join, and is based on the open source version of Firefox for Android. With Adblock's new solution, users no longer have to install separate add-ons, which involves downloading multiple apps, as their browser block ads automatically as you surf the web.

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Pinterest launches new video ads, dubbed ‘Cinematic Pins’

Pinterest launches new video ads, dubbed ‘Cinematic Pins’

Pinterest is the go-to destination for wedding-planning brides and backyard barbeques, alike. Now as users scroll through pins during their lunch break, they may notice some new types of pins popping up that are seamlessly interconnected with the crowdsourced content. Pinterest is making itself more attractive to advertisers with new, targeted pins and video-like ads, dubbed "Cinematic Pins." The company has also remodeled the way it charges for ads, making them more efficient and "taking the risk out of how you spend" on advertising.

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Europe’s mobile carriers aim to block all internet ads

Europe’s mobile carriers aim to block all internet ads

Internet ads have become one of the necessary nuisances of our mobile era. We don't like seeing them, but without them, who knows how many website and services would cease to exist. However, at least one European mobile carrier seems prepared to start blocking all online ads from appearing on your smartphone screen, although not necessarily for your benefit. The purpose, it seems, it to try to fight back against Google and break their hold on the web's advertising systems.

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Verizon buys AOL for $4.4 billion cash

Verizon buys AOL for $4.4 billion cash

Here’s one we didn’t see coming: Verizon has agreed to purchase AOL. The deal, worth $4.4 billion in cash, gives Verizon something they’ve been wanting for some time — an instantly powerful ad network. AOL’s most recent earnings highlight that; 7% year-over-year growth in revenue, all on the back of third party ad sales, which grew 19% versus last year. As the AOL we knew shrinks from us (you can no longer use it for Apple sign-ins, for instance), the ad network kept them relevant enough for an acquisition.

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Google creates new, visual mobile ads as mobile searches overtake PCs

Google creates new, visual mobile ads as mobile searches overtake PCs

Mobile searches are overtaking PC searches around the world, and therein lies the opportunity for Google to sell and place new ads specifically designed for mobile searches. Bringing ads to mobile devices isn't just a matter of scaling down current ads. There just isn't enough screen space for lengthy keyword-based ads. Google also knows that when it comes to mobile devices, users prefer search from specialized apps like Yelp or Amazon instead using their browsers. So, Google's mobile ads will be more pictorial to simulate the feeling of app-based searches.

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Twitter profiles may soon see ads in timeline

Twitter profiles may soon see ads in timeline

Like any publicly traded company with a business model that lets you use the service for free, Twitter is going to have to monetize. Either we all pay up to Tweet (not going to happen), or we start seeing ads here and there (already happening). A new report suggests Twitter isn’t just going to seed ‘promoted’ Tweets in your timeline, but also in the timeline of your profile. It's not new -- Twitter already has ads -- but is definitely a new method for placement, but not one without some wrinkles.

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You can finally opt out and remove Verizon’s “supercookie”

You can finally opt out and remove Verizon’s “supercookie”

Verizon Wireless is finally letting users completely opt out of its tracking program which uses undeletable tracking codes called "supercookies". Prior to this, customers no longer received targeted advertizing after opting out from Verizon's data collection program. Still, customers' browsing history and metadata was being stored by Verizon. Under its data collection program, Verizon tracks personal data by tagging customers with a unique customer identifier code. This "supercookie" code was un-removable under Verizon's previous opt-out policy wherein users could halt the gathering of their browsing habits, but they would still be tagged with a customer identifier code. Now, users can ask Verizon to remove their customer ID code supercookie.

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Samsung Gear VR allows father to see son’s birth in real-time

Samsung Gear VR allows father to see son’s birth in real-time

Witnessing the birth of one's own child is often said to be one of the most unforgettable experiences a person can have. An event that one should drop everything for in order to attend. Sadly, life isn't always so simple, and there are circumstances that can't help but get in the way. Take, for example, Jason Larke, whose job requires that he be away from home for four weeks at a time. This was to result in his missing the birth of his third child back in February, but Samsung stepped in and offered to let him experience the event in the second-best possible way: live-streamed in virtual reality.

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Apple tops movie product placement list of 2014

Apple tops movie product placement list of 2014

We all know what it is as soon as we see it. The logos of beverage companies, clothing brands, and technology manufacturers popping up in our favorite movies and TV shows. It's product placement. Sometimes it's subtler than others and we don't notice as much, but it's still there. BrandChannel takes it upon themselves to name the brands that appear the most in the previous year's biggest Hollywood films, calling it the Brandcameo Product Placement Awards. The winner for 2014 should come as no surprise; it's Apple.

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Soda drinking video game leads to creation of real-life soda

Soda drinking video game leads to creation of real-life soda

There's only video game in existence that offers players a chance to practice and hone their soda drinking skills in a safe, virtual environment, and that's Soda Drinker Pro. The indie game, currently available on Steam Greenlight, was created by developer Will Brierly in a single day back in 2008, and gave players the opportunity to experience drinking a soda in crudely rendered sunny beaches and outer space. But with some seven years since release, Soda Drinker Pro feels it's time players begin testing their soda drinking skills in the real world, and that requires a real-life soda made just for pros.

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