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YouTube may have targeted ads later this year

YouTube may have targeted ads later this year

You watch YouTube — everyone does. Whether it be some new product or a funny montage, we all use YouTube on a fairly regular basis. It’s the hosting site many turn to when they launch a product, find something cool, or want to share something potentially viral. The onslaught of Twitter, Facebook, and others like Twitter-owned Vine are having an effect on YouTube. According to The Wall Street Journal, YouTube raked in about $4 billion last year, but there was no profit. The answer might be a new ad system.

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Yahoo releases Dev tools, including in-app Yahoo Search

Yahoo releases Dev tools, including in-app Yahoo Search

Today in San Francisco, Yahoo is holding their first Mobile Developers Conference. With over 1,000 Devs in attendance, Yahoo was quick to roll out a new suite of tools for them to get tucked into. A lot of attention was paid to analytics, where Yahoo’s prior acquisition of Flurry is starting to pay off. With some of the tools, Yahoo will give Developers a better avenue to monetize, and even some reach into advertising. Yahoo also made a bold move to ingrain their search engine into apps.

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Samsung Smart TV glitch added Pepsi ads to home movies

Samsung Smart TV glitch added Pepsi ads to home movies

Earlier this week, alarms were sounded when Samsung’s privacy policy for their Smart TVs eluded to what amounted to an always-on listening device. In an attempt to drown out the confusion, Samsung changed the language of their policy to clarify. Still, it highlighted that when you’re using voice control for any purpose, your words travel elsewhere, so be careful out there. In the wake of that mini scandal, Samsung has been faced with another. This time, users are finding ads in their locally stored videos — even home movies.

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Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

When a massive amount of your income is tied to search, protecting it becomes important. A new report -- citing unnamed sources, from unknown origins -- claims Google, Microsoft, and Amazon have all engaged in paying at least one ad blocking service to whitelist their ads, effectively making it a pay-to-display scenario. Though already in use for smaller advertising companies, the scheme may not be in the best interest of consumers who use Adblock Plus, the service Google and others are alleged to have been paying to display their ads.

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Verizon to allow customers to disable “supercookies”

Verizon to allow customers to disable “supercookies”

In a U-turn statement, Verizon Wireless says that it will soon allow users to completely opt-out of its mobile ad-targeting program, allowing them to delete previously unremovable customer codes, which have been unlovingly dubbed "supercookies". This move was in response to the growing criticism of the service provider's shady advertising practices, in particular the storage and tracking of uniquely identifiable user IDs or customer codes. Some privacy advocates, however, fear that this new policy still might not be enough to completely protect consumers.

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Super Bowl 2015: this year’s best tech-related commercials

Super Bowl 2015: this year’s best tech-related commercials

The time has arrived. The 2015 Super Bowl. It's that one day of the year where we throw parties with tons of food, focus on sitting on the couch in front of a large TV, and spend the afternoon watching a collection of the world's the most expensive commercials, all with the occasional break to show a sports game. But we already know which commercial will be the winner, don't we? Just like last year, it will be the emotional one with a puppy that doesn't really have a connection to the cheap beer it's trying to sell.

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Pay for McDonald’s with hugs and dance, says Super Bowl ad

Pay for McDonald’s with hugs and dance, says Super Bowl ad

As the Super Bowl advertising blitz is about to descend upon us this Sunday, companies are eager to get as much value as possible from their 30 to 60-second ads, such as posting them early online for audiences to see before the big game. Well, McDonald's is really thinking outside the box with their attempt, as their Super Bowl commercial announces a near two-week period where the fast food chain will accept acts such as hugs, dancing, or a phone call to mom as payment from customers.

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Verizon backpedals on ‘supercookies’, will allow users to opt-out

Verizon backpedals on ‘supercookies’, will allow users to opt-out

Do you know what a ‘supercookie’ is? It sounds delightful, but in this context, it’s really not. Verizon Wireless has been tracking users for (mostly) marketing purposes, and assigning customers special codes. Being tracked for marketing was opt-out, but those codes were not deletable or opt-out. Some began dubbing those codes ‘supercookies’ because marketers could still access them and pick through your web browsing activity (see? Supercookies can be bad!). Now, Verizon is reversing course, and will allow customers to opt-out of any kind of tracking.

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Super Bowl Ads only: Dish Reverse AutoHop to the rescue

Super Bowl Ads only: Dish Reverse AutoHop to the rescue

Oh thank goodness the Dish team have come to their senses, turning their advertising-skipping feature "AutoHop" on its head for the Super Bowl. Instead of skipping the advertisements, Dish suggests you may want to skip the football. With Reverse AutoHop, the Hopper DVR device will allow you to watch the entire Super Bowl without all those tiresome, boring minutes of sports. Now you can just watch Kim Kardashian's T-Mobile USA ad instead - or the one with the rabbits. Or the one with the guy - the ad about the stuff!

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While you weren’t looking, Facebook took mobile over

While you weren’t looking, Facebook took mobile over

While you were away, Facebook took over mobile. Without you scorning them at every turn (I’m guilty, too), Facebook quietly moved the pieces on the board, and the game now looks different. there was a point in time when Facebook didn’t “get” mobile, admitting as much ahead of cranking the wheel hard and forging a new path. Now, they run the mobile show by having the four most popular apps worldwide, and enjoy a strict hold on mobile advertising.

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