advertising

Facebook starts sharing video ad revenue, but there’s a catch

Facebook starts sharing video ad revenue, but there’s a catch

For the first time ever, Facebook has decided that it will share as much as 55 percent of ad revenue to video creators whose content will have some video ads attached to it. While this seems like a move to encourage more video makers to upload to the social networking site instead of, say, YouTube, the arrangement isn't as clear cut as it seems. In particular, Facebook's revenue sharing setup might actually be less favorable to the advertisers that will be the source of that monetary incentive.

Continue Reading

Google Translate opens this fridge to give Canadians free beer

Google Translate opens this fridge to give Canadians free beer

Marketing gimmicks are nothing new, but like Amazon's new Treasure Truck promotion, the really creative, original ones are pretty cool. In this case, it's from Molson, the Canadian beer maker. They had a special refrigerator built that runs Google's speech recognition and translation software, making it capable of recognizing as many as 40 different languages. As Molson's new commercial video shows, the fridge was left in public, encouraging people to open it by simply saying "I am Canadian." But it's not quite that easy.

Continue Reading

Amazon to offer special deals from its Treasure Truck in Seattle

Amazon to offer special deals from its Treasure Truck in Seattle

Amazon has changed the way we shop, turning just about everything that was retail-based to being available online. Now they're doing an about-face and making a move into selling things physically, but with a twist: it's from a real, moving truck. Ok, so maybe this isn't a revamp of how they'll do business, but it is a special event/promotion taking place in the company's hometown of Seattle. Called the Amazon Treasure Truck, the vehicle will drive around the city offering a special, limited-quantity item at a crazy discount.

Continue Reading

Roku to start playing interactive, targeted video ads [UPDATE]

Roku to start playing interactive, targeted video ads [UPDATE]

Roku, makers of the streaming video device of the same name, have just partnered with video advertising firm Innovid, and together they plan to bring personalized, interactive advertisements to apps that run on the set-top box. They claim the ads will be accurate and "entertaining" — because who doesn't love a good ad — by enabling users to do things like play games, browse a retailer's current sales and stock, or watch extended product videos, all with the Roku remote.

Continue Reading

Snapchat adds sponsored Geofilters, starting with McDonald’s

Snapchat adds sponsored Geofilters, starting with McDonald’s

Snapchat is experimenting with ways of turning ephemeral pic-sharing into a revenue stream. Instead of making the end-consumer pay, the app is turning to big brands to create sponsored geofilters (stickers and filters particular to certain locations) for the app. The precarious task of adding advertising can come at the cost of alienating users. Let's face it, people hate ads--unless they are interactive, feel like a game, or are worthy of sharing. Sponsored geofilters will let users do the advertising, all under the guise of sharing memories. The first company to step up to the plate is McDonald's.

Continue Reading

Volta offers free electric car charging, supported by advertising

Volta offers free electric car charging, supported by advertising

While electric cars are slowly becoming more and more common in the US, easily accessible charging stations are taking even longer to catch up. While manufacturers like Tesla are working to build more stations across the country, Honolulu-based Volta is looking to make a contribution as well. The startup offers to build charging stations that are free to use for drivers, and are supported with advertising. They already have over 100 stations set up in five different cities, and have plans to increase that to 400.

Continue Reading

iOS 9 features support for developers’ ad blocking, privacy extensions

iOS 9 features support for developers’ ad blocking, privacy extensions

As developers at Apple's WWDC even this week have had a few days now to play around with the new iOS 9 beta, Settings options and documentation have been discovered that suggest Apple will allow developers to build app focused on ad blocking and privacy. These features aren't being widely promoted, but were found deep in the iOS Developer Library. Called "Content Blocking," the feature relies on an API that will remove elements like images and cookies from web views.

Continue Reading

Shot on iPhone 6 campaign now includes moving pictures

Shot on iPhone 6 campaign now includes moving pictures

Last March, Apple harnessed the power of the masses to spread the word about the iPhone 6's photography prowess, resulting in a gallery of more than 50 images plastered in billboards across 70 cities, spanning 24 countries. And now, to prove that its latest smartphones aren't just for stills, Apple is expanding the Shot on iPhone 6 to the realm of video. The new World Gallery now features short videos from seven videographers that will be showcased in cinemas and TVs in 23 countries across the world.

Continue Reading

Instagram starts sending Highlights emails to draw users in

Instagram starts sending Highlights emails to draw users in

This sort of this isn't new, as both Facebook and Twitter have been doing it for some time now, and the fact that it's owned by Facebook means it was inevitable, but photo-sharing social network Instagram has finally started sending emails to users that attempt to draw them back to the service. Titled "Highlights," the emails are the typical "recent activity you may have missed" fare, featuring a selection of the most popular photos shared by users you follow.

Continue Reading

Adblock Plus launches browser for Android

Adblock Plus launches browser for Android

Adblock Plus, the beloved plugin that de-clutters our browsers from banners and other ads, now does exactly the same on Android-based smartphones with its own browser. Dubbed Adblock Browser, the app is still in beta, which anyone can sign up to join, and is based on the open source version of Firefox for Android. With Adblock's new solution, users no longer have to install separate add-ons, which involves downloading multiple apps, as their browser block ads automatically as you surf the web.

Continue Reading

1 2 3 4 5 Next