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No Man’s Sky comes under investigation for Steam page advertising

No Man’s Sky comes under investigation for Steam page advertising

Whether you love or hate No Man's Sky, there's no denying that it's gone through a controversial launch. Shortly after the game released, there were a fair number of players and commentators criticizing the lack of advertised features in the game, and in fact, the game's Steam page still displays pre-release promotional materials that show off features which never made it into the final game. Those trailers and screenshots have caught the attention of the UK-based Advertising Standards Authority, which has revealed that it is investigating claims of misleading marketing.

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Adblock Plus launches its own ad platform

Adblock Plus launches its own ad platform

It’s either the ultimate irony or a vindication of the ad tech industry., or both. In what almost sounds like an April Fools scheduled wrong, Adblock Plus, one of the most popular names when it comes to, well, ad blocking, has announced its more formal entry into the ad tech market with its brand new Acceptable Ads Platform. In essence, this platform will allow publishers and websites to display ads even on browsers that have Adblock enabled, but only with the ads that Adblock as approved and in locations allowed by Adblock.

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Snapchat ads could become more personalized later this year

Snapchat ads could become more personalized later this year

It would appear that Snapchat is looking to make its advertisements more targeted as we move further into the latter half of 2016. A new report from eMarketer (as reported by Business Insider) features Snapchat director of revenue operations Clement Xue, where he says that the company is looking at ways to implement behavioral targeting for advertisements sometime in Q3 of this year.

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Google Search will penalize sites that use interstitial ads next year

Google Search will penalize sites that use interstitial ads next year

Advertisements on the internet can range in annoyance, with intrusive interstitial ads that pop-up over text being among the most frustrating. Google is gearing up to take a harder line against sites that show these kinds of ads early next year, and it's doing so as a way of making content easier to access on mobile.

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Facebook desktop ads return after Adblock Plus rolls out workaround

Facebook desktop ads return after Adblock Plus rolls out workaround

Well that was quick: yesterday we told you that Adblock Plus had rolled out new filters intending to stop Facebook's new desktop ads, but now just a few hours later, Facebook has hit back. Facebook has apparently implemented code to combat Adblock's workaround, striking back with a speed that even puts the Adblock Plus community's original answer to these desktop ads to shame.

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Adblock Plus claims early victory against Facebook’s new desktop ads

Adblock Plus claims early victory against Facebook’s new desktop ads

Just a couple of days ago, Facebook announced a revision to its ad controls that included increased efforts against the widespread use of ad-blockers. In the announcement, Facebook said that ad-block users would begin seeing ads anyway when they accessed the site through desktop. As you can probably guess, the folks behind Adblock Plus, one of the more popular pieces of ad-blocking browser software, took that as a challenge.

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Facebook updates ad controls, moves to make ad blockers less effective

Facebook updates ad controls, moves to make ad blockers less effective

Facebook is coming to terms with the fact that people generally dislike ads, and this means both good and bad things for its users. The good news first: Facebook has announced that it will update its ad preferences, allowing users to pick and choose what kind of ads they see alongside content on the site. Essentially, this update allows you to remove categories from the list of things Facebook has determined you might like, allowing the ads you see to fall more in line with your actual tastes.

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Facebook begins testing ad breaks for Live broadcasts

Facebook begins testing ad breaks for Live broadcasts

It was bound to happen eventually, and now it looks like advertisements in Facebook Live videos may be around the corner. Facebook has announced that it's rolling out small-scale tests where it will insert ads into live streams broadcast on its platform, alerting agencies to the fact that their ads - usually pulled from promoted video campaigns on the social network - may begin appearing in Live videos around the site.

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Mercedes pulls E-class commercial over misleading ‘self-driving’ claims

Mercedes pulls E-class commercial over misleading ‘self-driving’ claims

It looks like the growing concerns over car makers' claims of autonomous driving features, such as the recent issue of Tesla and its use of the word "Autopilot," are starting to be felt by Mercedes-Benz. The company has discontinued a TV commercial for the new 2017 E-class sedan following criticism that the ad could mislead people into thinking it's fully autonomous.

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Tumblr rolling out ads on blogs, users to get cut of revenue

Tumblr rolling out ads on blogs, users to get cut of revenue

With little warning, Tumblr has announced that advertisements are coming to all user blogs — starting today. This shouldn't come as a huge surprise, seeing as how Yahoo has struggled to turn a profit from its $1.1 billion purchase of Tumblr back in 2013, and it comes just after the announcement that Verizon will purchase Yahoo for $4.8 billion.

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Verizon confirms Yahoo acquisition to the tune of $4.8 billion

Verizon confirms Yahoo acquisition to the tune of $4.8 billion

What was once a rumor is now confirmed, with Verizon announcing today that it will acquire Yahoo's core internet business for $4.83 billion. We heard the two companies were closing in on deal last week, as Verizon was said to be in one-to-one talks with the internet company. Not only does this acquisition put Verizon in a position where it can compete with Google and Facebook on the mobile advertising side of things, but after last year's purchase of AOL, it also makes Verizon quite the presence in the online media world.

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Nivea seagull drone poops sunscreen on kids at the beach

Nivea seagull drone poops sunscreen on kids at the beach

Just how far will you go to advertise your product? In Nivea's case, it took to the skies and then dropped the crap. And we mean that almost literally. Its entry at the Titanium and Integrated Lions at Cannes this year involved a drone dressed up as a seagull flying over the beach. But while its distant cousin the pelican delivered babies, the Nivea seagull dropped a payload of a different kind, squirting uncooperative toddlers with sunscreen coming out of its lower extremities.

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