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Microsoft pounces iPad again with new comparison ad

, May 23rd 2013 Discuss [0]

Adding on to its previous new ad taking a knock at Siri and the iPad, Microsoft is back with another ad that outlines the iPad's lack of multitasking, and the setbacks with printing and other hardware downsides. In this case, Microsoft uses an ASUS VivoTab RT and puts it up against the latest fourth-generation iPad. Read The Full Story

Microsoft borrows Siri for iPad smack commercial

, May 23rd 2013 Discuss [0]

Apple's Siri is known for its occasional blasts of snark, but Microsoft has co-opted the virtual assistant for its latest Windows tablet commercial. Billed "Less talking, more doing" the advert - which you can see after the cut - pits Apple's iPad against an ASUS VivoTab Smart running Windows 8, and which unsurprisingly enough is found lacking in Microsoft's opinion. Read The Full Story

Facebook video adverts tipped to autoplay in July

, May 8th 2013 Discuss [0]

Facebook will add video adverts to its newsfeed in July, sources claim, with the short clips automatically playing, albeit without audio, when social networkers check the site. Each video will last for no more than fifteen seconds, and users will have the option to choose whether or not they hear the accompanying audio, the FT's [reg required] insiders familiar with the promo plans claim, with potential early adopters including Coca Cola, Ford, and American Express. Read The Full Story

YouTube reaches more young viewers than any cable network, says Nielsen

, May 1st 2013 Discuss [0]

YouTube held a Brandcast event in New York today for advertisers during which it was revealed that Dreamworks has acquired YouTube network AwesomenessTV, something that the video service says is one of its networks with the most subscribers. During the event, it was also revealed by Neilsen that YouTube trumps all cable networks in the 18 to 34 age range. Read The Full Story

Windows Phone ad pokes fun at iOS vs. Android war

, Apr 29th 2013 Discuss [0]

Windows Phone has always been left out of the mobile wars, with iOS and Android mainly taking center stage and fighting in the ring. However, Microsoft is using that to their advantage with their latest Windows Phone television ad. The ad pokes fun at the constant iOS vs. Android war by basically saying that you don't need to fight with other users if you're using Windows Phone. Read The Full Story

Tumblr gives in to ads in its mobile apps

, Apr 22nd 2013 Discuss [0]

Tumblr announced today that they're rolling out advertisements for their iOS and Android apps, as expected. Users of Tumblr's mobile apps will see up to four ads per day, according to the company, and they're separated from normal posts with an animated dollar sign icon at the top of each of these types of posts. Read The Full Story

Twitter gets creepier with keyword-targeted ads

, Apr 17th 2013 Discuss [0]

This week the folks at Twitter have announced the first wave of keyword targeting in timelines - available to advertisers for every place that Twitter Ads are supported. You'll be working in all languages and in every single Twitter market across the advertising universe with targeted ads. In this case it means that if someone tweets about something they enjoy, an advertisement can now see that and target itself based on the subject matter. Read The Full Story

Yahoo seeks AOL’s Ned Brody despite possible legal action says sources

, Apr 10th 2013 Discuss [0]

AOL's recently-resigned sales executive Ned Brody has reportedly received an offer from Yahoo, which is trying to reel him in despite possible legal action from his former employer. This information comes from sources who are said to be "close to the situation," who say it is tricky because Brody is currently under a non-compete order for 12 months. Read The Full Story

Samsung launches GALAXY S 4 TV ads showcasing features

, Apr 10th 2013 Discuss [0]

Samsung's GALAXY S 4 is quickly approaching, and it's expected to launch at the beginning of next month, with pre-orders starting later this month. In the meantime, Samsung is prepping to launch a television ad campaign for the new phone. Several television commercials have popped up on Samsung Netherlands' YouTube channel, showing off some of the device's new features. Read The Full Story

GM adds Facebook ads back to promo portfolio

, Apr 10th 2013 Discuss [0]

Facebook and General Motors are bosom advertising buddies once more, with the car company returning to the social network to promote the Chevrolet Sonic, just short of a year after claiming it saw little return from ads on the site. The lure has been "newly available targeting and measurement capabilities on Facebook," Chevrolet marketing VP Chris Perry told AdAge, and will see the GM model pushed through the latest "Find New Roads" campaign. Read The Full Story

Facebook Home will have ads (just not at first)

, Apr 4th 2013 Discuss [0]

This week the Android user experience known as Facebook Home has been revealed, and with it, whispers of advertisements served to you front and center. Not unlike what you've seen with Kindle series of tablets, the Facebook Home app will indeed be serving advertisements to you through the lockscreen portion of the UI. What's not known at the moment is if this will be a reality just on the app download version of Home or if it'll be present on the Facebook Phone experience too. Read The Full Story

Nuance Voice Ads turn your phone into a chatty salesman

, Apr 1st 2013 Discuss [0]

Could Siri start selling to you? Maybe so, if Nuance has its way: the company has launched Voice Ads, a system of dynamically injecting spoken promotions into digital personal assistant services like Apple's Siri. Aiming to make commercials more engaging - and thus increase the number of people who actually act on them - the first iteration of Voice Ads will see promotional content on smartphones and tablets invite users to speak to them, with an ensuing conversation including a sales message. Read The Full Story
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