advertising

Twitter profiles may soon see ads in timeline

Twitter profiles may soon see ads in timeline

Like any publicly traded company with a business model that lets you use the service for free, Twitter is going to have to monetize. Either we all pay up to Tweet (not going to happen), or we start seeing ads here and there (already happening). A new report suggests Twitter isn’t just going to seed ‘promoted’ Tweets in your timeline, but also in the timeline of your profile. It's not new -- Twitter already has ads -- but is definitely a new method for placement, but not one without some wrinkles.

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You can finally opt out and remove Verizon’s “supercookie”

You can finally opt out and remove Verizon’s “supercookie”

Verizon Wireless is finally letting users completely opt out of its tracking program which uses undeletable tracking codes called "supercookies". Prior to this, customers no longer received targeted advertizing after opting out from Verizon's data collection program. Still, customers' browsing history and metadata was being stored by Verizon. Under its data collection program, Verizon tracks personal data by tagging customers with a unique customer identifier code. This "supercookie" code was un-removable under Verizon's previous opt-out policy wherein users could halt the gathering of their browsing habits, but they would still be tagged with a customer identifier code. Now, users can ask Verizon to remove their customer ID code supercookie.

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Samsung Gear VR allows father to see son’s birth in real-time

Samsung Gear VR allows father to see son’s birth in real-time

Witnessing the birth of one's own child is often said to be one of the most unforgettable experiences a person can have. An event that one should drop everything for in order to attend. Sadly, life isn't always so simple, and there are circumstances that can't help but get in the way. Take, for example, Jason Larke, whose job requires that he be away from home for four weeks at a time. This was to result in his missing the birth of his third child back in February, but Samsung stepped in and offered to let him experience the event in the second-best possible way: live-streamed in virtual reality.

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Apple tops movie product placement list of 2014

Apple tops movie product placement list of 2014

We all know what it is as soon as we see it. The logos of beverage companies, clothing brands, and technology manufacturers popping up in our favorite movies and TV shows. It's product placement. Sometimes it's subtler than others and we don't notice as much, but it's still there. BrandChannel takes it upon themselves to name the brands that appear the most in the previous year's biggest Hollywood films, calling it the Brandcameo Product Placement Awards. The winner for 2014 should come as no surprise; it's Apple.

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Soda drinking video game leads to creation of real-life soda

Soda drinking video game leads to creation of real-life soda

There's only video game in existence that offers players a chance to practice and hone their soda drinking skills in a safe, virtual environment, and that's Soda Drinker Pro. The indie game, currently available on Steam Greenlight, was created by developer Will Brierly in a single day back in 2008, and gave players the opportunity to experience drinking a soda in crudely rendered sunny beaches and outer space. But with some seven years since release, Soda Drinker Pro feels it's time players begin testing their soda drinking skills in the real world, and that requires a real-life soda made just for pros.

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Tinder close to finalizing its advertising system

Tinder close to finalizing its advertising system

The pattern should be clear by now: social networking companies offer their service to users for free, and once they grow to a certain level, it's time to start making money with advertisements. Well, everyone's favorite swipe-right-swipe-left dating app Tinder is looking to join the ranks of Facebook and Twitter by showing users ads in the near future. As the company gears up to begin generating revenue, sources say they shopping around for potential partners to fill the advertising space in their app.

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YouTube may have targeted ads later this year

YouTube may have targeted ads later this year

You watch YouTube — everyone does. Whether it be some new product or a funny montage, we all use YouTube on a fairly regular basis. It’s the hosting site many turn to when they launch a product, find something cool, or want to share something potentially viral. The onslaught of Twitter, Facebook, and others like Twitter-owned Vine are having an effect on YouTube. According to The Wall Street Journal, YouTube raked in about $4 billion last year, but there was no profit. The answer might be a new ad system.

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Yahoo releases Dev tools, including in-app Yahoo Search

Yahoo releases Dev tools, including in-app Yahoo Search

Today in San Francisco, Yahoo is holding their first Mobile Developers Conference. With over 1,000 Devs in attendance, Yahoo was quick to roll out a new suite of tools for them to get tucked into. A lot of attention was paid to analytics, where Yahoo’s prior acquisition of Flurry is starting to pay off. With some of the tools, Yahoo will give Developers a better avenue to monetize, and even some reach into advertising. Yahoo also made a bold move to ingrain their search engine into apps.

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Samsung Smart TV glitch added Pepsi ads to home movies

Samsung Smart TV glitch added Pepsi ads to home movies

Earlier this week, alarms were sounded when Samsung’s privacy policy for their Smart TVs eluded to what amounted to an always-on listening device. In an attempt to drown out the confusion, Samsung changed the language of their policy to clarify. Still, it highlighted that when you’re using voice control for any purpose, your words travel elsewhere, so be careful out there. In the wake of that mini scandal, Samsung has been faced with another. This time, users are finding ads in their locally stored videos — even home movies.

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Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

Google, Amazon, and Microsoft may be paying to sidestep Adblock Plus

When a massive amount of your income is tied to search, protecting it becomes important. A new report -- citing unnamed sources, from unknown origins -- claims Google, Microsoft, and Amazon have all engaged in paying at least one ad blocking service to whitelist their ads, effectively making it a pay-to-display scenario. Though already in use for smaller advertising companies, the scheme may not be in the best interest of consumers who use Adblock Plus, the service Google and others are alleged to have been paying to display their ads.

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