Happy Thursday, everyone. Did you have a good day at work/school/lounging around playing video games? Whatever you were up to all day, it's time to sit back and digest today's top tech stories. Here's a fun one to start off - Major League Gaming Anaheim competition shatters records. And for something a bit more substantive - LG Eclipse tipped for AT&T release this October. And here's something for your business-minded folks - Microsoft $1 billion Yammer purchase sets stage for birthday blowout.
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- Solar Impulse: interviewing a man on an 18-hour solar-powered flight
- Chrome 27 brings desktop features to Android, we go hands-on
- Verizon invites Jennifer Lopez on stage for Viva Movil team-up
- Google Glass team talks hardware principles: Lightness, Simplicity, Scalability
- Google Glass creators talk “staring” and the social implications of wearables
- Xbox One vs Xbox 360: What’s Changed?
- Xbox One: Everything you need to know
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SlashGear Evening Wrap-Up: June 14, 2012
Microsoft NUads coming to Kinect motion control
Microsoft appears to be making good on its promise to deliver a new, interactive kind of advertising medium. The platform, called NUads, will allow viewers to engage with the ad content in fun, interesting ways that could breathe life into the stagnant world of traditional 30-second ad spots. Of course, the challenge is to get consumers interested enough to interact in the first place.
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DirecTV toying with commercial-skipping DVR
Although commercial revenue is one of the most revenue-centric parts of the cable and satellite business, DirecTV seems to be willing to accept the fact that if you record something on your DVR, you aren't going to watch the commercials. Period. So the satcaster is apparently working on a new service that would allow customers to automatically skip the commercial breaks on recorded programs.
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Ikea Uppleva TV will have e-commerce platform
Notorious furniture retailer Ikea is about to go into the electronics space with its own branded television set. The TV was announced earlier this year, and now another interesting detail about it is coming to light - it will have an integrated shopping platform that will make commercials more interactive than ever before. It could be a huge boon for advertisers.
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JibJab sues White Castle over viral campaign
If you're going to kick off a viral marketing campaign and plan on using a popular viral platform as the cornerstone of that campaign, you better actually have that platform's permission. Otherwise, you're going to have a problem. So why White Castle would use "JibJab" in its advertising message on Facebook and Twitter without ever partnering with JibJab is a true mystery.
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Facebook debuts Offers, brings ads to mobile news feed and logout screen
Facebook made a few announcements regarding its advertising developments today during its first Facebook Marketing Conference. The company introduced Offers, a special discounts and promotions sharing feature, along with new premium advertising placement and Sponsored Stories in the site's logout page and mobile news feed. It also previewed a new "Reach Generator" that will help improve the reach of each post for advertisers and Page users.
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Google Do Not Track extension for Chrome available now
After much discussion today on how the Google Chrome web browser's up and coming "Do Not Track" button would be applied to the browser in future versions, Google has gone ahead and released a preliminary extension to make it so. This extension is one that anyone can click to install on their Google Chrome browser with ease, the functionality of it very likely to simply be baked in to future Google Chrome releases. This extension acts to opt your web browser out of online ad personalization via cookies once and for all - permanently.
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Gmail mining Priority Inbox, more, for targeted ad campaigns
Google's Priority Inbox for Gmail may help you find the messages you're interested in quicker, but it's also a new source of personal preference information that the search giant can mine so as to show you more appealing adverts. Google has quietly announced a new push for "better ads in Gmail" which will take into account attention and interest in how it decides which contextual ads to display.
Video after the cut
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Facebook Tests Real-Time Ad Targeting
By now, we're all used to targeted ads. Whether you're getting daily Groupons in your inbox or if you're one of the 600 million who regularly browse Facebook, you've seen a targeted ad. Until now, these advertisers have been aggregating your data, grouping you and targeting ads to you based on these groupings. Facebook has been testing a new service that alters the method by which ads are chosen. Traditional targeted ads are based on aggregated data. Facebook has begun serving ads to a small subset of their users based on real-time data mining.
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Facebook Brings in $1.86 Billion Worldwide Advertising Revenue in 2010
Analysts are claiming that Facebook and Google may have more in common than previously believed, especially when it comes to how Facebook handles advertising. In new results from eMarketer, Facebook is raking in quite a bit of revenue based on advertising through the site. But, what's most surprising to analysts, is not so much how much money that Facebook is drawing in, but the fact that it's not coming from major advertising agencies, but more from small- and medium-sized businesses.
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Advertisers Spend More Online than in Print Newspaper this Year: First Time EVER
Oh trends and trends and more trends. Look at this, this is a trend which spells some sort of doom for print (if you believe advertisements to be the only thing holding print afloat.) Specifically newspapers (offline AND online), who, until this year, had been beating the entire rest of the internet for ad spending. That's changed in 2010 and it looks like it's never going to be the same. This is spelled out by eMarketer, a data center whose CEO Geoff Ramsey said thusly: "It's something we've seen coming for a long time, but this is a tipping point."
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All Your Mobile Ads Are Belong to Google, Just Second
Just about six months ago, Google completed acquiring AdMob, a company you more than likely know about if you've ever seen an advertisement on your mobile device. It cost them $750 million to purchase AdMob, and Google and the mob are announcing that they've begun the process of melding themselves together. Over the next few weeks the 20,000 application developers in the AdMob network will have access to Google AdSense ads. This process will begin by adding Google to developers daisy chain of ad networks in spot number 2, meaning once AdMob has run out of ad impressions for that particular app during a particular hour or day, the Google ads start showing up.
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